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	<title>Synergy Blog &#187; Environment</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Get on your ‘Barclays Cycle Hire’ Bike</title>
		<link>http://www.synergy-sponsorship.com/blog/20100803/get-on-your-%e2%80%98barclays-cycle-hire%e2%80%99-bike/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100803/get-on-your-%e2%80%98barclays-cycle-hire%e2%80%99-bike/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 16:22:12 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[Barclays Cycle Hire Scheme]]></category>
		<category><![CDATA[Boris Bikes]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4475</guid>
		<description><![CDATA[As a keen and regular cyclist, the recent launch of the Barclays Cycle Hire Scheme has caught my attention. Cycle docking stations have been popping up all over the Capital for the last few weeks, seemingly with minimum fuss and minimum disruption (an achievement for TFL alone)! Launch day came and went last week, with [...]]]></description>
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		<title>Penguin backs Penguins</title>
		<link>http://www.synergy-sponsorship.com/blog/20090212/penguin-backs-penguins/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090212/penguin-backs-penguins/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 12:00:37 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sales promotion]]></category>

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		<description><![CDATA[Demonstrating that green initatives are continuing to top brand agendas, McVitie&#8217;s Penguin has partnered with The Zoological Society of London. The campaign will be supported by on-pack promotions offering the chance of winning a family holiday in South Africa to view Penguins in their natural habitat. McVitie’s will also be donating £50,000 to send ‘Penguinologist’ (what a job title!) Tom Hart to [...]]]></description>
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