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	<title>Synergy Blog &#187; Employee engagement</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Meeting the Little Master</title>
		<link>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 17:08:42 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Bangalore]]></category>
		<category><![CDATA[Delhi]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Sachin Tendulkar]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5137</guid>
		<description><![CDATA[The Sachin Tendulkar Journey, an exhibition hosted by RBS in Mumbai and Delhi, celebrated Sachin’s 21 years in cricket and captured his unique talent, emotion and immense skill as one of the greatest batsmen of all time. Sachin attended the opening day of the exhibition in each location, and a programme of events was created [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Engine girls deliver on netball promise</title>
		<link>http://www.synergy-sponsorship.com/blog/20090803/engine-girls-deliver-on-netball-promise/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090803/engine-girls-deliver-on-netball-promise/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 10:05:28 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1908</guid>
		<description><![CDATA[A year ago Engine took part in the annual NABS netball tournament.  I wrote a blog about it and signed off with &#8216;I make a pledge here and now that by the time London is hosting the greatest games on earth you’ll see Engine’s name engraved on the NABS netball trophy.&#8217;  Well, in true Synergy and Engine style we [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>AON, Ford and sponsorship announcements</title>
		<link>http://www.synergy-sponsorship.com/blog/20090624/aon-ford-and-sponsorship-announcements/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090624/aon-ford-and-sponsorship-announcements/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 13:08:55 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Aon]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[UEFA Champions League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1612</guid>
		<description><![CDATA[Launching a sponsorship is a vitally important moment for a brand: first impressions count &#8211; they only happen once. AON has shown that they get this.     The company&#8217;s openness and candour about the background and rationale behind the Manchester United sponsorship, in particular the various briefings given by their senior people to a raft of media, including fan blogs, has been a masterclass of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>It&#8217;s sponsorship&#8230;but not as we know it</title>
		<link>http://www.synergy-sponsorship.com/blog/20090612/its-sponsorshipbut-not-as-we-know-it/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090612/its-sponsorshipbut-not-as-we-know-it/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 14:02:50 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Ambush marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1482</guid>
		<description><![CDATA[Ever thought about naming a star? How about owning a nice plot of land on the dark side of the Moon? Fancy sponsoring a three-toed sloth in Costa Rica? As PT Barnum famously never said, “There’s a sucker born every minute” – applying Newton’s Third Law (he’ll now be spinning in his Westminster Abbey sarcophagus) [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>We’re celebrating 25 years in business today – quite a landmark</title>
		<link>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 09:09:22 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1108</guid>
		<description><![CDATA[  When we started out as Karen Earl Sponsorship in 1984 we had little idea what the future held, nor did we realise just how far sponsorship would develop as a global marketing phenomenon. What a ride it has been. So many wonderful clients and sponsorships, so many great friends and memories. Lots of hard [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>I&#8217;m Running Sainsbury&#8217;s</title>
		<link>http://www.synergy-sponsorship.com/blog/20090603/im-running-sainsburys/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090603/im-running-sainsburys/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 15:13:53 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Employee engagement]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1071</guid>
		<description><![CDATA[Last night I watched the first episode of I&#8217;m Running Sainsbury&#8217;s on Channel 4. The branded content programme followed the story of Sainsbury&#8217;s shop floor worker Becky Craze and her inspirational initiaitive to retail &#8216;Family Food for a Fiver&#8217; in one bag, ready to pick up off the shelf and head straight to check-out. A brilliant idea! [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090603/im-running-sainsburys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Towers of recognition for Dee Caffari</title>
		<link>http://www.synergy-sponsorship.com/blog/20090304/towers-of-recognition-for-dee-caffari/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090304/towers-of-recognition-for-dee-caffari/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 13:27:00 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Dee Caffari]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Sailing]]></category>
		<category><![CDATA[Aviva]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=437</guid>
		<description><![CDATA[On Monday the Aviva Ocean Racing team took to the water again. This time there were no ocean crossings involved: it was all about recognising Dee Caffari&#8217;s phenomenal double world first achievement here in the heart of London. What better way than to bring her racing yacht Aviva down the Thames and open Tower Bridge in [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090304/towers-of-recognition-for-dee-caffari/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building a strong sponsorship team</title>
		<link>http://www.synergy-sponsorship.com/blog/20080924/building-a-strong-sponsorship-team/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080924/building-a-strong-sponsorship-team/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 08:33:04 +0000</pubDate>
		<dc:creator>Alison Moor</dc:creator>
				<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=291</guid>
		<description><![CDATA[The Synergy Team spent last Friday on an outstanding day for team building and motivation.  The morning session focused on ‘Making an Impact’ and covered a lot of ground on how to create the right impression. My highlight was discovering each others ‘trigger points’ and the impact this has on our team work and performance. In the afternoon, we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080924/building-a-strong-sponsorship-team/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy girls get down on court</title>
		<link>http://www.synergy-sponsorship.com/blog/20080729/synergy-girls-get-down-on-court/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080729/synergy-girls-get-down-on-court/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 17:42:46 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=148</guid>
		<description><![CDATA[If you’ve ever met someone from Synergy you’ll probably be aware that we’re a competitive bunch. The boys’ football triumph over Action Images a few weeks ago left the girls wanting to stake a claim on some sporting silverware.  From the Head of Experiential to the Media Communications team, whatever you throw at us, we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080729/synergy-girls-get-down-on-court/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Welcome to Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20080527/welcome-to-synerg/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080527/welcome-to-synerg/#comments</comments>
		<pubDate>Tue, 27 May 2008 09:00:33 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://synergy.testdc.com/blog/?p=34</guid>
		<description><![CDATA[A landmark day begins, entirely appropriately, with the launch of our blog. Come in, it&#8217;s really rather exciting&#8230; Although we feel incredibly privileged to advise brands on sponsorship for a living, and every day in our business is fascinating, there are some days that you know will be extra special. Today is absolutely one of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080527/welcome-to-synerg/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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