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	<title>Synergy Blog &#187; Downloads</title>
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		<title>From Olympic cowbells to World Cup vuvuzelas, there’s an app for that</title>
		<link>http://www.synergy-sponsorship.com/blog/20100611/from-olympic-cowbells-to-world-cup-vuvuzelas-there%e2%80%99s-an-app-for-that/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100611/from-olympic-cowbells-to-world-cup-vuvuzelas-there%e2%80%99s-an-app-for-that/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:44:22 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[App store]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Cowbell2010 app]]></category>
		<category><![CDATA[KitKat Red Card]]></category>
		<category><![CDATA[The Sun Sweepstake Shaker]]></category>
		<category><![CDATA[Vuvuzela apps]]></category>
		<category><![CDATA[Vuvuzelas]]></category>
		<category><![CDATA[World Cup 2010]]></category>
		<category><![CDATA[World Cup 2010 apps]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3997</guid>
		<description><![CDATA[The Vancouver Olympics and the 2010 World Cup have been watershed events in the evolution of sports and entertainment marketing strategy in the digital era, as new technologies enable increasingly compelling ways for brands to engage fans following these events, and living their lives, simultaneously online and off line. A fascinating feature of this has [...]]]></description>
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		<title>iTunes still the leader. Honestly.</title>
		<link>http://www.synergy-sponsorship.com/blog/20091012/itunes-still-the-leader-honestly/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091012/itunes-still-the-leader-honestly/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 08:41:58 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Sky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2470</guid>
		<description><![CDATA[@synergytim tweeted this morning about a music download service soon to be launched by Sky. Sky Tunes, it says here, will take on iTunes and offer a bona fide alternative in the music download market which is to say these days, the music market per se. It&#8217;s the second such service to have crossed my bows in [...]]]></description>
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		<title>The Soft Sell</title>
		<link>http://www.synergy-sponsorship.com/blog/20090820/the-soft-sell/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090820/the-soft-sell/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:50:45 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Championship Manager]]></category>
		<category><![CDATA[Eidos]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2046</guid>
		<description><![CDATA[So John Cleese will be footing a £12.5 million bill for his divorce of second wife, Alyce Faye Eichelberger. As Cleese put it, &#8220;I got off lightly. Think what I&#8217;d have had to pay if she&#8217;d contributed anything.&#8221; Whatever the reason for this split, there may be more proceedings to be filed over the coming [...]]]></description>
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