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	<title>Synergy Blog &#187; Default</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Rugby&#8217;s first interactive app launched for RBS 6 Nations</title>
		<link>http://www.synergy-sponsorship.com/blog/20120203/rugbys-first-interactive-app-launched-for-rbs-6-nations/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120203/rugbys-first-interactive-app-launched-for-rbs-6-nations/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 18:02:17 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120203/</guid>
		<description><![CDATA[With the 2012 Six Nations tournament about to start, Synergy has combined with Jam for RBS to bring dual screening to rugby. To read the article on Brand Republic, click here]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does social media help or hurt football?</title>
		<link>http://www.synergy-sponsorship.com/blog/20120127/does-social-media-help-or-hurt-football/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120127/does-social-media-help-or-hurt-football/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 09:33:03 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120127/</guid>
		<description><![CDATA[Footballers can talk directly to their fans through social media, but does this 140-character phenomenon help or hurt football? Jessica Enoch tells the Official Champions League Magazine that &#8220;Twitter allows players to build their own brand.&#8221;  However, she warns that if clubs try to influence the online profile of players they may endanger what makes [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120127/does-social-media-help-or-hurt-football/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230;David Beckham plays blind football for Sainsbury’s</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:15:06 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Paralympic Games]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120120/</guid>
		<description><![CDATA[What happened To promote its sponsorship of the London 2012 Paralympic Games, Sainsbury’s created a short video of David Beckham being put through his paces by David Clarke, team GB&#8217;s Blind Football legend. Widely seeded online, on TV and in cinemas, the video raises awareness of the Sainsbury&#8217;s 1 Million Kids Challenge, which aims to get a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Synergy Loves&#8230;Umbro strikes the right chords with music mash ups</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-umbro-strike-the-right-chords-with-music-mash-ups/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-umbro-strike-the-right-chords-with-music-mash-ups/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:14:41 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Darren Bent]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Kasabian]]></category>
		<category><![CDATA[Mario Balotelli]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Sony Xperia Play]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tinchy Stryder]]></category>
		<category><![CDATA[Umbro]]></category>
		<category><![CDATA[video gaming]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[What Happened Football, gaming and music became one in a brilliant piece of cross branded content from Umbro, the official kit supplier to the England football team. In conjunction with the Sony Xperia Play smartphone, the brand helped to facilitate a groundbreaking test into whether a football video game can actually be played out in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Betfair presents Man Utd Live</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:11:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[Betfair is constantly pushing the envelope to find innovative ways of using their sponsorship assets. Whether that is quirky player challenges to capitalise on the sporting agenda, a ten pin bowling viral showcasing Betfair’s mobile offering (see video below), or a pioneering deal to place QR codes on GB’s beach volleyball players’ bottoms at the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RugbyForce launches in England and Wales</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:09:55 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Rugbyforce]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tom Wood]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[On a very rainy Thursday in January, Synergy launched RBS RugbyForce at Twickenham Stadium with ambassador Tom Wood and NatWest RugbyForce at Waunarlwydd RFC in Wales with George North. RugbyForce is a nationwide community volunteer programme which helps local rugby clubs improve their facilities and safeguard their long-term future. Last year the programme helped more [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why the Olympics are a lot like Christmas</title>
		<link>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 17:29:52 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111222/</guid>
		<description><![CDATA[As I write this we are only three days away from Christmas Day and, in our industry anyway, many thoughts beyond that are inevitably turning to the New Year and London 2012. So it seemed entirely appropriate, for my last post of the year, to write about my belief that the Olympic Games – Summer and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Government grassroots sport strategy is good news for sponsors &#8211; and a wake-up call for governing bodies</title>
		<link>http://www.synergy-sponsorship.com/blog/20111207/new-government-grassroots-sport-strategy-is-good-news-for-sponsors-and-a-wake-up-call-for-governing-bodies/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111207/new-government-grassroots-sport-strategy-is-good-news-for-sponsors-and-a-wake-up-call-for-governing-bodies/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:01:12 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Grassroots sport sponsorship]]></category>
		<category><![CDATA[Jeremy Hunt]]></category>
		<category><![CDATA[London 2012 legacy]]></category>
		<category><![CDATA[Sport England]]></category>
		<category><![CDATA[UK Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111207/</guid>
		<description><![CDATA[Last Friday, The Times published an article by Olympics Correspondent Ashling O’Connor with major implications for how London 2012 will come to be viewed and, going forward, for the value to brands of grassroots sports sponsorship and marketing in the UK. Headlined ’2012 legacy plan for a fitter Britain is quietly scrapped’ and substantiated by an exclusive interview with Olympics Secretary Jeremy Hunt, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111207/new-government-grassroots-sport-strategy-is-good-news-for-sponsors-and-a-wake-up-call-for-governing-bodies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Rugby World Cup 2011 Post Mortem</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:20:21 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[All Blacks]]></category>
		<category><![CDATA[Rugby World Cup 2011]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111110/</guid>
		<description><![CDATA[Over a month on from the Rugby World Cup Final and the post mortems are just about complete. Global TV audiences of 4 billion have been reported, social media round-ups published, teams of the tournament have been selected by all and sundry, and the New Zealand Herald has discovered some other sports to write about. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; adidas Smart Football</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:14:05 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111114/</guid>
		<description><![CDATA[What happened The new adidas f50 miCoach is the first &#8216;boot with a brain&#8217;. The new boot integrates a miCoach Speed Cell into a cavity in the sole which captures and records 360 degree movements and key personal performance metrics. The boots capture data including speed, average speed, maximum speed, number of sprints, distance, distance at high intensity levels and active training time, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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