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	<title>Synergy Blog &#187; DCMS</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Ofcom must allow brands to sponsor Hawk-Eye</title>
		<link>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/#comments</comments>
		<pubDate>Fri, 28 May 2010 17:58:36 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Hawk-Eye]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3836</guid>
		<description><![CDATA[Football and cricket fans in the UK would have noticed a certain synchronicity in action over the last couple of days on the subject of technology in sport. In the final instalment of The Times&#8217; 2010 Football Survey by Football Fan Census published this morning, 74% of the 5,000 plus fans polled supported the immediate introduction of goal-line technology, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Politics on the pitch</title>
		<link>http://www.synergy-sponsorship.com/blog/20100414/politics-on-the-pitch/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100414/politics-on-the-pitch/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 15:16:02 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[General election]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3653</guid>
		<description><![CDATA[So the election is well underway and all the party manifestos have been launched. Gordon Brown formally kicked off Labour’s campaign with the cabinet at his side at the swanky new Queen Elizabeth Hospital in Birmingham. Cameron opted to launch at Battersea Power Station – with its crumbling façade apparently a metaphor for the Labour [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100414/politics-on-the-pitch/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Team 2012: phoenix from the ashes</title>
		<link>http://www.synergy-sponsorship.com/blog/20091007/team-2012-phoenix-from-the-ashes/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091007/team-2012-phoenix-from-the-ashes/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 15:44:53 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[Team 2012]]></category>
		<category><![CDATA[Visa]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2414</guid>
		<description><![CDATA[Visitors to these pages will know that since questioning Andy Burnham’s now-infamous Medal Hopes announcement last year, I’ve written several posts on the issue’s evolution. So, with Team 2012 having risen last week like a phoenix from the ashes of Medal Hopes, it seems only appropriate to mark the issue’s apparent resolution with a few observations. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091007/team-2012-phoenix-from-the-ashes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>DCMS Medal Hopes (4): over to UK Sport and back to the drawing board</title>
		<link>http://www.synergy-sponsorship.com/blog/20081204/dcms-medal-hopes-4-over-to-uk-sport-and-back-to-the-drawing-board/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081204/dcms-medal-hopes-4-over-to-uk-sport-and-back-to-the-drawing-board/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 15:41:55 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Medal Hopes]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=367</guid>
		<description><![CDATA[It’s good to see that UK Sport and LOCOG are taking Medal Hopes over, and back to the drawing board.  As I wrote back in August when it first surfaced, Medal Hopes was clearly a flawed concept that needed a radical re-think. I wasn&#8217;t alone. Peter King, CEO of British Cycling, was quoted by the Evening Standard as [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081204/dcms-medal-hopes-4-over-to-uk-sport-and-back-to-the-drawing-board/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should there be just one UK sports body?</title>
		<link>http://www.synergy-sponsorship.com/blog/20081107/should-there-be-just-one-uk-sports-body/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081107/should-there-be-just-one-uk-sports-body/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 17:33:57 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=341</guid>
		<description><![CDATA[At the FT Sport Industry Summit on Tuesday a very interesting topic was raised but never fully explored. Roger Draper, Chief Executive at the Lawn Tennis Association and famous for his hunger for change, said that when he left Sport England he had presented a document to Government which recommended that the UK should have [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081107/should-there-be-just-one-uk-sports-body/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DCMS Medal Hopes (3): athletes doing it for themselves</title>
		<link>http://www.synergy-sponsorship.com/blog/20081029/dcms-medal-hopes-3-athletes-doing-it-for-themselves/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081029/dcms-medal-hopes-3-athletes-doing-it-for-themselves/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 18:50:01 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Medal Hopes]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=331</guid>
		<description><![CDATA[With the £79m shortfall now apparently down to £59m, and (not coincidentally) Medal Hopes still merely a soundbite, it was nonetheless surprising to see Beijing golden girl Rebecca Adlington, interviewed in The Times the other day, declaring that her success had not led to any endorsements.  &#8220;Nobody has called to help with any funding&#8230;nobody has [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081029/dcms-medal-hopes-3-athletes-doing-it-for-themselves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burnham pledges to shelter TV from the internet bully</title>
		<link>http://www.synergy-sponsorship.com/blog/20081027/burnham-pledges-to-shleter-tv-from-the-internet-bully/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081027/burnham-pledges-to-shleter-tv-from-the-internet-bully/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 18:28:59 +0000</pubDate>
		<dc:creator>Morgan Holt</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=330</guid>
		<description><![CDATA[It’s an interesting rumour that could pass as a viral hoax: “Internet will close tonight for cleaning.” “Please wire me your bank details so I can send you $10m.” “Government will regulate web content to help TV.” (Spot the real one.) Andy Burnham’s plans to “even up” the regulatory imbalance between television and the internet [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081027/burnham-pledges-to-shleter-tv-from-the-internet-bully/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Placement is in the Post</title>
		<link>http://www.synergy-sponsorship.com/blog/20081006/your-placement-is-in-the-post/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081006/your-placement-is-in-the-post/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 10:46:37 +0000</pubDate>
		<dc:creator>Morgan Holt</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=308</guid>
		<description><![CDATA[So ITV is trialling technology that fills empty spaces with brand logos. After a thoroughly unscientific poll of those I met today the general response is &#8220;Ugh!&#8221; but I think it&#8217;s unjustified &#8211; and missing the point. When I first skim-read the article I thought ITV was proposing an on-screen advertising overlay a la YouTube, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081006/your-placement-is-in-the-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DCMS Medal Hopes (2): the West Midlands shows the way</title>
		<link>http://www.synergy-sponsorship.com/blog/20080925/dcms-medal-hopes-2-the-west-midlands-shows-the-way/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080925/dcms-medal-hopes-2-the-west-midlands-shows-the-way/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 09:58:43 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[Team Business West Midlands]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=295</guid>
		<description><![CDATA[Following on from my post about Culture Secretary Andy Burnham’s statement on how he intended to tap into private sector sponsorship to plug the £79million hole in the Government’s budget for funding Olympic athletes’ training, I was interested to see the good corporate citizens of the West Midlands announce an innovative new Olympic funding model, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080925/dcms-medal-hopes-2-the-west-midlands-shows-the-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DCMS Medal Hopes: more clarity please, Mr Burnham</title>
		<link>http://www.synergy-sponsorship.com/blog/20080822/dcms-medal-hopes-more-clarity-please-mr-burnham-2/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080822/dcms-medal-hopes-more-clarity-please-mr-burnham-2/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 15:16:28 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Medal Hopes]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=246</guid>
		<description><![CDATA[I have mixed feelings about Culture Secretary Andy Burnham’s announcement that post-Beijing, the Government will be launching a new initiative, called &#8216;Medal Hopes’, in a bid to raise £79 million from private sector sponsorship, plug a hole in the 2012 Olympic sports funding plan, and ensure athletes do not suffer funding cuts as they train [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080822/dcms-medal-hopes-more-clarity-please-mr-burnham-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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