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	<title>Synergy Blog &#187; David Beckham</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy Loves&#8230;David Beckham plays blind football for Sainsbury’s</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:15:06 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Paralympic Games]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120120/</guid>
		<description><![CDATA[What happened To promote its sponsorship of the London 2012 Paralympic Games, Sainsbury’s created a short video of David Beckham being put through his paces by David Clarke, team GB&#8217;s Blind Football legend. Widely seeded online, on TV and in cinemas, the video raises awareness of the Sainsbury&#8217;s 1 Million Kids Challenge, which aims to get a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Synergy loves&#8230; the new adidas all in campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 10:26:30 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7335</guid>
		<description><![CDATA[What happened? adidas launched what its calling its &#8216;largest ever brand marketing campaign&#8217; and the first to feature adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands together. By using a number of their most popular personalities from across sports and culture adidas has created an impressive campaign which leads off with this ad [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FIBA gives British Basketball a shot</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 19:19:39 +0000</pubDate>
		<dc:creator>Jonathan Gale</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Basketball]]></category>
		<category><![CDATA[British Basketball]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NBA Live]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Toronto Raptors]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7000</guid>
		<description><![CDATA[I for one was pleased to see the recent news that FIBA has given the British Basketball Team the chance to represent Team GB at the Games in 2012 &#8211; a result that sees Team GB represented in all sports at  London 2012. This also means that  Britain will field a basketball team at London [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betfair Penalty Champions – Manchester United v FC Barcelona</title>
		<link>http://www.synergy-sponsorship.com/blog/20110128/betfair-penalty-champions-%e2%80%93-manchester-united-v-fc-barcelona/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110128/betfair-penalty-champions-%e2%80%93-manchester-united-v-fc-barcelona/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 15:46:39 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Barcelona]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6261</guid>
		<description><![CDATA[This season Synergy was tasked to create a half time activity campaign using Betfair’s two football assets Manchester United and FC Barcelona.  With two of the world’s most famous clubs it surely wasn’t going to be hard to create an ultimate sporting experience&#8230; In September every £10 football bet placed on Betfair offered their customers [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110128/betfair-penalty-champions-%e2%80%93-manchester-united-v-fc-barcelona/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What&#8217;s The Greatest Sports Marketing Innovation? New: Professor Simon Chadwick on why it&#8217;s Red Bull Sport &#8211; and why big often starts small</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/what-is-the-greatest-sports-marketing-innovation-new-professor-simon-chadwick-on-why-its-red-bull-sport-and-why-big-often-starts-small/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/what-is-the-greatest-sports-marketing-innovation-new-professor-simon-chadwick-on-why-its-red-bull-sport-and-why-big-often-starts-small/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 12:43:03 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Professor Simon Chadwick]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[What is the greatest sports marketing innovation?]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5863</guid>
		<description><![CDATA[If you ask industry experts or observers of sport to identify the greatest ever sport marketing innovation, it is reasonable to assume the resultant list would consist of the usual suspects: probably something executed by Red Bull, Nike, or Real Madrid; or perhaps one of the many Mark McCormack-inspired sport marketing initiatives. Such innovations are often iconic, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/what-is-the-greatest-sports-marketing-innovation-new-professor-simon-chadwick-on-why-its-red-bull-sport-and-why-big-often-starts-small/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When Tony Blair asked Sir Alex Ferguson if he should sack Gordon Brown</title>
		<link>http://www.synergy-sponsorship.com/blog/20100902/would-sir-alex-ferguson-have-followed-the-advice-he-gave-to-tony-blair-and-sacked-gordon-brown/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100902/would-sir-alex-ferguson-have-followed-the-advice-he-gave-to-tony-blair-and-sacked-gordon-brown/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 11:36:59 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[A Journey]]></category>
		<category><![CDATA[Gordon Brown]]></category>
		<category><![CDATA[Sir Alex Ferguson]]></category>
		<category><![CDATA[Tony Blair]]></category>
		<category><![CDATA[Transfer Window]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5122</guid>
		<description><![CDATA[Just occasionally I write about politics and football, and so it is that today I bring you a fascinating section in Tony Blair&#8217;s new memoir where he discusses agonising over whether or not to sack Gordon Brown and he recounts a conversation &#8211; actually, the implication is repeated conversations &#8211; with Sir Alex Ferguson: &#8230;there [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100902/would-sir-alex-ferguson-have-followed-the-advice-he-gave-to-tony-blair-and-sacked-gordon-brown/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why sports stars don’t love change</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:32:12 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Love Change]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3248</guid>
		<description><![CDATA[When people find out I work in sponsorship, I always get asked two things:   Do you have any decent tickets? Do you have any decent gossip?   There was a time when I had plenty of the latter and little of the former. Unfortunately these days my gossip is about as revealing as a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>And the Games of the XXXI Olympiad are awarded to….</title>
		<link>http://www.synergy-sponsorship.com/blog/20091002/and-the-games-of-the-xxxi-olympiad-are-awarded-to%e2%80%a6/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091002/and-the-games-of-the-xxxi-olympiad-are-awarded-to%e2%80%a6/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 08:33:53 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[Madrid]]></category>
		<category><![CDATA[Rio]]></category>
		<category><![CDATA[Tokyo]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2382</guid>
		<description><![CDATA[Well, we know it will be Chicago, Madrid, Rio or Tokyo. But we’ll have to wait until around 1800 GMT today to find out which one Jacques Rogge will announce as the host city of the 2016 Olympic Games. The great and the good are gathering in Copenhagen for the 121st IOC Session where the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091002/and-the-games-of-the-xxxi-olympiad-are-awarded-to%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lance Armstrong &#8211; cycling&#8217;s twitter man</title>
		<link>http://www.synergy-sponsorship.com/blog/20090825/lance-armstrong-cyclings-twitter-man/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090825/lance-armstrong-cyclings-twitter-man/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 10:57:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2145</guid>
		<description><![CDATA[You may remember from the media coverage last week that Lance Armstrong decided to go for a bike ride in Scotland. Pretty unremarkable after all you would have thought he must go for the odd ride quite often. Except this time he invited some friends along with him &#8211; actually 1.8 million friends. Armstrong sent [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090825/lance-armstrong-cyclings-twitter-man/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet David Beckham</title>
		<link>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 08:39:46 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1403</guid>
		<description><![CDATA[Certainly not a new topic in this forum, but yet again David Beckham is at the top of his marketing game. Tomorrow (11 June) he makes a rare public appearance in London, at Selfridges on behalf of Emporio Armani.  As Dom mentioned in his post on Becks, he&#8217;s a marketing certainty, and I have no doubt that [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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