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	<title>Synergy Blog &#187; Cricket</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Ryan Air present the new home of cricket: Ireland</title>
		<link>http://www.synergy-sponsorship.com/blog/20110304/ryan-air-present-the-new-home-of-cricket-ireland/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110304/ryan-air-present-the-new-home-of-cricket-ireland/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 11:16:30 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Aviation]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[Daily Telegraph]]></category>
		<category><![CDATA[Emirates]]></category>
		<category><![CDATA[ICC]]></category>
		<category><![CDATA[Ryan Air]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6822</guid>
		<description><![CDATA[A highlight of our daily PR Team paper-reading this morning had to be the below from Ryan Air. Gaining a good half / three-quarter page space in both the Telegraph and the Independent, this most basic of tactical advertising had us all giggling. And most of us are pretty mad-keen cricket fans too. So having [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110304/ryan-air-present-the-new-home-of-cricket-ireland/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Will ICC rules stop the Tweeting? #FollowFriday Cricket Special</title>
		<link>http://www.synergy-sponsorship.com/blog/20110218/will-icc-rules-stop-the-tweeting-followfriday-cricket-special/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110218/will-icc-rules-stop-the-tweeting-followfriday-cricket-special/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 15:30:10 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[FollowFriday]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[corruption]]></category>
		<category><![CDATA[ICC]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6727</guid>
		<description><![CDATA[The 10th ICC Cricket World Cup launched yesterday with a multimillion pound opening ceremony including a good old croon from that well known cricket lover (?!) Bryan Adams. I have to say I am in total agreement with Dan Jones about Bryan not quite fitting the bill, but at least the weather didn’t destroy the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110218/will-icc-rules-stop-the-tweeting-followfriday-cricket-special/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will the ECB&#8217;s gamble pay off?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110111/will-the-ecbs-gamble-pay-off/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110111/will-the-ecbs-gamble-pay-off/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 14:34:21 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Buxton's]]></category>
		<category><![CDATA[England]]></category>
		<category><![CDATA[FA]]></category>
		<category><![CDATA[FTI]]></category>
		<category><![CDATA[Jaguar]]></category>
		<category><![CDATA[KPMG]]></category>
		<category><![CDATA[Marston's]]></category>
		<category><![CDATA[Nationwide]]></category>
		<category><![CDATA[NatWest]]></category>
		<category><![CDATA[npower]]></category>
		<category><![CDATA[PwC]]></category>
		<category><![CDATA[Reliance]]></category>
		<category><![CDATA[Vauxhall]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6198</guid>
		<description><![CDATA[Before England’s ill-fated 2010 World Cup campaign, the Football Association took a gamble.  It turned down Nationwide’s ‘money on the table offer’ to renew its sponsorship of the England team, gambling on the fact that the deal would be worth more following a successful outing in South Africa. Alas, we all know what happened – [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation? New: Mihir Bose on why it&#8217;s the Olympic TOP sponsorship programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 18:10:59 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Horst Dassler]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[IPL]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Mihir Bose]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Olympic TOP sponsorship programme]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6079</guid>
		<description><![CDATA[Mihir Bose needs little introduction as an award-winning journalist, author and broadcaster. From 2006- 2009 he was the BBC&#8217;s first Sports Editor; prior to that he was Chief Sports News Correspondent for the Daily Telegraph. He has written 22 books, including an award winning history of Indian cricket and the first history of Bollywood, and presented numerous programmes [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Meeting the Little Master</title>
		<link>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 17:08:42 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Bangalore]]></category>
		<category><![CDATA[Delhi]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Sachin Tendulkar]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5137</guid>
		<description><![CDATA[The Sachin Tendulkar Journey, an exhibition hosted by RBS in Mumbai and Delhi, celebrated Sachin’s 21 years in cricket and captured his unique talent, emotion and immense skill as one of the greatest batsmen of all time. Sachin attended the opening day of the exhibition in each location, and a programme of events was created [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ofcom must allow brands to sponsor Hawk-Eye</title>
		<link>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/#comments</comments>
		<pubDate>Fri, 28 May 2010 17:58:36 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Hawk-Eye]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3836</guid>
		<description><![CDATA[Football and cricket fans in the UK would have noticed a certain synchronicity in action over the last couple of days on the subject of technology in sport. In the final instalment of The Times&#8217; 2010 Football Survey by Football Fan Census published this morning, 74% of the 5,000 plus fans polled supported the immediate introduction of goal-line technology, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Format Wars are cause for celebration</title>
		<link>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:03:52 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ICC World Twenty20]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[IPL auction]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3090</guid>
		<description><![CDATA[In an article in The Times last week (IPL auction likes Morgan a lot), Nick Hoult detailed the fact that only one English player attracted any bids in the annual scramble for overseas players to add star quality to the Indian Premier League. Swann, Bresnan and Trott languished penniless while Eoin Morgan went to Bangalore [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Virgin rides Ponting (bandwagon)</title>
		<link>http://www.synergy-sponsorship.com/blog/20090826/virgin-rides-ponting-bandwagon/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090826/virgin-rides-ponting-bandwagon/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 12:20:29 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Default]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2157</guid>
		<description><![CDATA[With the oustanding efforts of the England cricket team splashed across the media, Virgin Trains have boarded the bandwagon by given the Australians a fresh reminder of their loss with a touch of English humour. This is not the first time that Virgin Trains have run ads featuring sports stars.  At the start of this year the company ran a  [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090826/virgin-rides-ponting-bandwagon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betfair virals voted top dog&#8230;or should I say horse</title>
		<link>http://www.synergy-sponsorship.com/blog/20090803/betfair-virals-voted-top-dogor-should-i-say-horse/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090803/betfair-virals-voted-top-dogor-should-i-say-horse/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 10:14:25 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television audiences]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1917</guid>
		<description><![CDATA[This summer, we at Synergy are working with Betfair, the online betting exchange, to bring their ECB partnership to life through a fun and entertaining online campaign. Ashes fever is sweeping the nation as ultimate rivals England and Australia battle for the Ashes urn. We&#8217;ve signed up Ashes legends Phil &#8216;The Cat&#8217; Tufnell and Jason &#8216;Dizzy&#8217; Gillespie to go head-to-head in a series [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090803/betfair-virals-voted-top-dogor-should-i-say-horse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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