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	<title>Synergy Blog &#187; Consultancy</title>
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		<title>The New Rules of the 4th Era of Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:23:56 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
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		<category><![CDATA[Consultancy]]></category>
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		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[abcde]]></category>
		<category><![CDATA[social era]]></category>
		<category><![CDATA[Synergy framework]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110825/</guid>
		<description><![CDATA[Sponsorship is dead, long live sponsorship &#160; Those of you who are regular readers of Synopsis may have spotted a pattern. The lead articles are not Synergy’s random musings but rather the building blocks of a bigger story about the new rules of sponsorship. But before we get to the rules, a little bit of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy make sporting dreams come true, we really do&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:40:44 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Guinness Club Together]]></category>
		<category><![CDATA[Old Trafford]]></category>
		<category><![CDATA[Twickenham]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8027</guid>
		<description><![CDATA[How often do you hear the words &#8216;once in a lifetime opportunity&#8217;? It can be a bit of a cliché but in fact there are certain things that really are once in a lifetime… This month Synergy has been working with clients GUINNESS and Betfair to offer rugby and football fans a dream come true [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The UEFA Champions League lands in London</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/the-uefa-champions-league-lands-in-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/the-uefa-champions-league-lands-in-london/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:39:32 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[craven cottage]]></category>
		<category><![CDATA[graeme le saux]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[World Record]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8009</guid>
		<description><![CDATA[Last month saw the pinnacle of club football descend on London for a week in May as the UEFA Champions League Final came into town. Ending with the dream final between Manchester United and Barcelona  on 28th May, the week kicked off with the UEFA Champions Festival, a free 8-day festival beginning on Saturday 21st. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Moneyball: Why Andy Carroll might be worth £35m</title>
		<link>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 13:27:58 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Andy Carroll]]></category>
		<category><![CDATA[Boston Red Sox]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[Champions League]]></category>
		<category><![CDATA[Kevin Keegan]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Moneyball]]></category>
		<category><![CDATA[New York Yankees]]></category>
		<category><![CDATA[Oakland A's]]></category>
		<category><![CDATA[Philip Seymour Hoffman]]></category>
		<category><![CDATA[Sabermetrics]]></category>
		<category><![CDATA[World Series]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6458</guid>
		<description><![CDATA[The Twittersphere was buzzing yesterday, and the question everyone was asking was: how can Andy Carroll be worth £35m? The general consensus was that he wasn’t worth that amount of money and that the footballing world had gone crazy. Maybe the conventional wisdom is correct. But one thing “Moneyball” (in my opinion the best Sports [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Politics on the pitch</title>
		<link>http://www.synergy-sponsorship.com/blog/20100414/politics-on-the-pitch/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100414/politics-on-the-pitch/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 15:16:02 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[General election]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3653</guid>
		<description><![CDATA[So the election is well underway and all the party manifestos have been launched. Gordon Brown formally kicked off Labour’s campaign with the cabinet at his side at the swanky new Queen Elizabeth Hospital in Birmingham. Cameron opted to launch at Battersea Power Station – with its crumbling façade apparently a metaphor for the Labour [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>We’re celebrating 25 years in business today – quite a landmark</title>
		<link>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 09:09:22 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1108</guid>
		<description><![CDATA[  When we started out as Karen Earl Sponsorship in 1984 we had little idea what the future held, nor did we realise just how far sponsorship would develop as a global marketing phenomenon. What a ride it has been. So many wonderful clients and sponsorships, so many great friends and memories. Lots of hard [...]]]></description>
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		<slash:comments>2</slash:comments>
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