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	<title>Synergy Blog &#187; Communications</title>
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		<title>Synergy Loves&#8230; When Athletes Have To Compete For Their Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:05:51 +0000</pubDate>
		<dc:creator>Liz Brown</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
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		<category><![CDATA[Marketing to women]]></category>
		<category><![CDATA[Sabine Lisicki]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[xperia]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[Think of any brand associated with an athlete, and in most cases the brand will have approached the athlete as a result of the athlete’s brand/consumer fit and will be paying them a hefty sponsorship fee in return for a number of rights. In “What We Love” this month though, we explore a brand who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The New Rules of the 4th Era of Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:23:56 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
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		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sales promotion]]></category>
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		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
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		<category><![CDATA[Twitter]]></category>
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		<category><![CDATA[abcde]]></category>
		<category><![CDATA[social era]]></category>
		<category><![CDATA[Synergy framework]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110825/</guid>
		<description><![CDATA[Sponsorship is dead, long live sponsorship &#160; Those of you who are regular readers of Synopsis may have spotted a pattern. The lead articles are not Synergy’s random musings but rather the building blocks of a bigger story about the new rules of sponsorship. But before we get to the rules, a little bit of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; The Cheating Wall</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-the-cheating-wall/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-the-cheating-wall/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:19:24 +0000</pubDate>
		<dc:creator>Melissa Oberman</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[toronto]]></category>
		<category><![CDATA[virtual tour]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110823/</guid>
		<description><![CDATA[What happened Tourism Toronto and Tourisme Montreal have erected “The Cheating Wall” as their newest campaign to promote tourism between the rival major Canadian cities.  The new marketing programme, developed by Crispin Porter + Bogusky Canada, is encouraging residents of the two cities to have a summer fling with one another. The Cheating Wall consists [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; The first joint shirt sponsorship in the English league</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-the-first-joint-shirt-sponsorship-in-the-english-league/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-the-first-joint-shirt-sponsorship-in-the-english-league/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:18:07 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
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		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
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		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[sheffied wednesday]]></category>
		<category><![CDATA[sheffield united]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110826/</guid>
		<description><![CDATA[What happened? At the end of the 2010/11 season Sheffield United were relegated to the third tier of English football, joining their local rivals Sheffield Wednesday in League One.  Both clubs found themselves without shirt sponsors, with local companies airing concerns over sponsoring just one team for fear of being accused of favouring one over [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, July 2011 &#8211; Passion Pointers</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:01:16 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
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		<category><![CDATA[Football]]></category>
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		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
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		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8442</guid>
		<description><![CDATA[Like the vast majority of sports fans watching the events unfold at Royal St George’s, I found myself willing a Darren Clarke victory &#8211; this despite a fairly uneducated £5 pre-tournament punt on Phil Mickelson. The emotional pull of seeing a people’s champion claim the Claret Jug was stronger than the rational tug of reversing [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>D is for Dialogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:06:22 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
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		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Television audiences]]></category>
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		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8124</guid>
		<description><![CDATA[Our relationships are all built on dialogue.  Talking to each other, sharing ideas, working together, creating things, discovering  new stuff,  having fun, laughing, crying, flirting, arguing – everything that makes life worth living is built on our ability to actively engage with each other.   Why should that be different from the relationships we build with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy make sporting dreams come true, we really do&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:40:44 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
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		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Guinness Club Together]]></category>
		<category><![CDATA[Old Trafford]]></category>
		<category><![CDATA[Twickenham]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8027</guid>
		<description><![CDATA[How often do you hear the words &#8216;once in a lifetime opportunity&#8217;? It can be a bit of a cliché but in fact there are certain things that really are once in a lifetime… This month Synergy has been working with clients GUINNESS and Betfair to offer rugby and football fans a dream come true [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy gets Set4Sport with the Murray family</title>
		<link>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 12:56:45 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Event management service]]></category>
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		<category><![CDATA[Sport]]></category>
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		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Jamie Murray]]></category>
		<category><![CDATA[Judy Murray]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Set4Sport]]></category>
		<category><![CDATA[Wimbledon]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8048</guid>
		<description><![CDATA[Team Synergy has been rather busy this week &#8211; and for the last few weeks actually &#8211; helping Judy Murray get a brand new family activity programme off the ground ahead of Wimbledon. Set4Sport, supported by Andy and Jamie Murray&#8217;s long-term sponsor, RBS, is a programme inspired by Judy&#8217;s years of experience as a tennis [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ballantine’s launches into the art world with the Ballantine’s 12 Art of BEYOND bar</title>
		<link>http://www.synergy-sponsorship.com/blog/20110420/ballantine%e2%80%99s-launches-into-the-art-world-with-the-ballantine%e2%80%99s-12-art-of-beyond-bar/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110420/ballantine%e2%80%99s-launches-into-the-art-world-with-the-ballantine%e2%80%99s-12-art-of-beyond-bar/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:47:26 +0000</pubDate>
		<dc:creator>Lydia Oates</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Design]]></category>
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		<category><![CDATA[PR]]></category>
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		<category><![CDATA[architecture]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Ballantine's]]></category>
		<category><![CDATA[cocktails]]></category>
		<category><![CDATA[Creatmosphere]]></category>
		<category><![CDATA[Fredrik Olsson]]></category>
		<category><![CDATA[Jovo Bozhinovski]]></category>
		<category><![CDATA[Laurent Louyer]]></category>
		<category><![CDATA[Lee Broom]]></category>
		<category><![CDATA[Luis Gallussi]]></category>
		<category><![CDATA[Oskar Zietam design]]></category>
		<category><![CDATA[Rolf Sachs]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7273</guid>
		<description><![CDATA[Ballantine’s 12 (the twelve-year-old aged brand of Ballantine’s, the world’s number two whisky) wanted to own an engaging PR property that would help its markets generate PR at a local level  &#8211; bringing to life the Ballantine’s 12 creative territory of “…leaves an impression by taking you BEYOND”. Rising to the challenge, Synergy devised the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110420/ballantine%e2%80%99s-launches-into-the-art-world-with-the-ballantine%e2%80%99s-12-art-of-beyond-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy with RBS RugbyForce 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 08:15:38 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Allan Jacobsen]]></category>
		<category><![CDATA[Chris Paterson]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Phil Vickery]]></category>
		<category><![CDATA[Shane Williams]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7329</guid>
		<description><![CDATA[With the RBS 6 Nations coming to an end mid-March, you might expect the team at Synergy to put their feet-up, have a cup of tea and relax. But you would be wrong, dear blog reader. The Championship may be over, but the RBS team has had a busy few weeks as activity steps-up a [...]]]></description>
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