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	<title>Synergy Blog &#187; China</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>More Google, more of the time</title>
		<link>http://www.synergy-sponsorship.com/blog/20100119/more-google-more-of-the-time/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100119/more-google-more-of-the-time/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 10:15:03 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Digital marketing]]></category>
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		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3010</guid>
		<description><![CDATA[When I tell you that I’m a big fan of Chrome, relax, I’m not hinting that anyone get Westwood round to pimp my ride – I am rather referencing Google Chrome, the web browser launched in late 2008 by the ubiquitous internet behemoth. Having used it as my default browser since downloading the programme over [...]]]></description>
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		<title>Burnham pledges to shelter TV from the internet bully</title>
		<link>http://www.synergy-sponsorship.com/blog/20081027/burnham-pledges-to-shleter-tv-from-the-internet-bully/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081027/burnham-pledges-to-shleter-tv-from-the-internet-bully/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 18:28:59 +0000</pubDate>
		<dc:creator>Morgan Holt</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=330</guid>
		<description><![CDATA[It’s an interesting rumour that could pass as a viral hoax: “Internet will close tonight for cleaning.” “Please wire me your bank details so I can send you $10m.” “Government will regulate web content to help TV.” (Spot the real one.) Andy Burnham’s plans to “even up” the regulatory imbalance between television and the internet [...]]]></description>
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		<title>Memories of Beijing 2008</title>
		<link>http://www.synergy-sponsorship.com/blog/20080829/memories-of-beijing-2008/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080829/memories-of-beijing-2008/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 16:19:00 +0000</pubDate>
		<dc:creator>Roberto Colandangelo</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=257</guid>
		<description><![CDATA[Two weeks ago I flew out of Terminal 5 as part of the British Airways Team, filled with excitement and intrigue heading to Beijing for my first Olympic games. The scale of the airport proved to be a taste of things to come, as the recent expansion to cope with demand during the games made us feel [...]]]></description>
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		<title>The legacies of Beijing 2008</title>
		<link>http://www.synergy-sponsorship.com/blog/20080827/the-legacies-of-beijing-2008/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080827/the-legacies-of-beijing-2008/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 14:11:20 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
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		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Vancouver 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=255</guid>
		<description><![CDATA[Before Beijing 2008 began I wrote a post speculating about what the legacies of Beijing might be for the Olympics, for London 2012, and for brands. Now that the Olympic flag has been handed to London 2012, what initial conclusions can we draw? 1. From a UK perspective, Beijing was the latest in a long [...]]]></description>
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		<title>Will the real Michael Phelps please stand up?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080820/will-the-real-michael-phelps-please-stand-up/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080820/will-the-real-michael-phelps-please-stand-up/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 10:56:07 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=208</guid>
		<description><![CDATA[  Steve Parry; ex-Team GB Olympian, bronze medallist, BBC TV pundit, Michael Phelps look-a-likey. One of the funniest clips from the Beijing 2008 Olympics. Couldn&#8217;t have happened to a nicer guy.  ]]></description>
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		<title>The opening weekend of the 2008 Olympics</title>
		<link>http://www.synergy-sponsorship.com/blog/20080811/the-opening-weekend-of-the-2008-olympics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080811/the-opening-weekend-of-the-2008-olympics/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 10:32:10 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=189</guid>
		<description><![CDATA[What memories will you take from Beijing 2008? The Beijing Olympics got underway last Friday, with a unique and quite incredible Opening Ceremony. The fireworks, theatre and special effects were nothing short of spectacular, and after the opening weekend&#8217;s sporting events, the Games themselves promise to be little different. I for one spent the weekend [...]]]></description>
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		<title>What will be the legacy of Beijing 2008 for China, the Olympics and London 2012?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080806/what-will-be-the-legacy-of-beijing-2008-for-china-the-olympics-and-london-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080806/what-will-be-the-legacy-of-beijing-2008-for-china-the-olympics-and-london-2012/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 13:57:34 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
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		<category><![CDATA[Olympic Torch Relay]]></category>
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		<category><![CDATA[Sponsorship consultancy]]></category>
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		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Ambush marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=184</guid>
		<description><![CDATA[Apart from the competitors&#8217; heroics, what will we remember Beijing 2008 for? And how, with London 2012 in mind, will UK consumers feel about the Olympics after Beijing? Previous Olympics in the modern era have all strongly impacted the Olympic brand – in general negatively – and left a single-issue legacy. Montreal 1976 invented the [...]]]></description>
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