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	<title>Synergy Blog &#187; Cheryl Cole</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Super Bowl XLV adverts &#8211; the highlights</title>
		<link>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 12:43:10 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Branded content]]></category>
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		<category><![CDATA[Cheryl Cole]]></category>
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		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[Glee]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Terry Tate]]></category>
		<category><![CDATA[XFactor]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6588</guid>
		<description><![CDATA[The NFL&#8217;s Super Bowl is prime material for us marketing folks. Granted, a number of us love the actual football being played on the field, but a huge majority are even more excited by the entertainment during the time outs. And I&#8217;m not talking pom poms and dancing girls (fans of the cheerleaders though we [...]]]></description>
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		<title>A mountain to climb &#8211; for Chris Moyles</title>
		<link>http://www.synergy-sponsorship.com/blog/20090226/a-mountain-to-climb-for-chris-moyles/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090226/a-mountain-to-climb-for-chris-moyles/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 14:58:59 +0000</pubDate>
		<dc:creator>Alison Moor</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[BT sponsorship]]></category>
		<category><![CDATA[Comic Relief]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=424</guid>
		<description><![CDATA[  Chris Moyles&#8217; commitment to climb Mount Kilimanjaro in aid of Comic Relief caught my attention. The idea, inspired by Take That&#8217;s Gary Barlow, sees Chris join a host of celebrities, including Ronan Keating, Cheryl Cole and 2007 Strictly Come Dancing champion Alesha Dixon, attempt to climb Africa&#8217;s highest mountain over seven days. Whilst not the [...]]]></description>
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