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	<title>Synergy Blog &#187; Charity</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Memories are made of this</title>
		<link>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 15:07:01 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[memorabilia]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Memorabilia. The ultimate demonstration of fully committed fandom, right? Now I’m not talking about the typical million-odd replica shirts sold each year by Manchester United; I don’t even mean the larger share of these that sell featuring a certain Wayne Rooney’s name and number on the back; no, I’m talking about the real up-close-and-personal stuff: [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Synergy with RBS RugbyForce 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 08:15:38 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Allan Jacobsen]]></category>
		<category><![CDATA[Chris Paterson]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Phil Vickery]]></category>
		<category><![CDATA[Shane Williams]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7329</guid>
		<description><![CDATA[With the RBS 6 Nations coming to an end mid-March, you might expect the team at Synergy to put their feet-up, have a cup of tea and relax. But you would be wrong, dear blog reader. The Championship may be over, but the RBS team has had a busy few weeks as activity steps-up a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fran runs the 2011 Bath Half Marathon</title>
		<link>http://www.synergy-sponsorship.com/blog/20110307/fran-runs-the-2011-bath-half-marathon/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110307/fran-runs-the-2011-bath-half-marathon/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 15:06:03 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Marathon]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Bath]]></category>
		<category><![CDATA[Bath Half Marathon]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Coppafeel]]></category>
		<category><![CDATA[Fearne Cotton]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[Radio 1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6867</guid>
		<description><![CDATA[As some of you may be aware, running is painfully addictive. On Sunday morning whilst many of you were nursing hangovers from a Saturday night out, I made the trip to Bath at 7am to arrive in time for 11am to start the Bath Half Marathon. After an eventful trip to Paddington station, eventually surmounting [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Synergy Weekly PR Picks: From Girl on Wire to Disney celebs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110304/synergy-weekly-pr-picks-girl-on-wire-disney-celebs-and-olympic-water-babes-3/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110304/synergy-weekly-pr-picks-girl-on-wire-disney-celebs-and-olympic-water-babes-3/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 18:07:21 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Annie Leibovitz]]></category>
		<category><![CDATA[Blue Peter]]></category>
		<category><![CDATA[Comic Relief]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Helen Skelton]]></category>
		<category><![CDATA[Jeff Bridges]]></category>
		<category><![CDATA[Julianne Moore]]></category>
		<category><![CDATA[National Lottery]]></category>
		<category><![CDATA[Penelope Cruz]]></category>
		<category><![CDATA[Queen Latifah]]></category>
		<category><![CDATA[Red Nose Day]]></category>
		<category><![CDATA[swimming]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6858</guid>
		<description><![CDATA[Every morning the Synergy PR team huddles in the corner of the office to talk through the good, bad and sometimes ugly PR stories that grace the pages of our national newspapers. As a generous group of marketing professionals, we decided to start sharing our favourite stories with you every Friday. We’ll pick our favourite [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is your digital IQ?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100916/what-is-your-digital-iq/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100916/what-is-your-digital-iq/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 08:55:58 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IQ]]></category>
		<category><![CDATA[Marketing Academy]]></category>
		<category><![CDATA[Media Trust]]></category>
		<category><![CDATA[widget]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5246</guid>
		<description><![CDATA[&#8216;Digital IS the future&#8217;. I&#8217;ve lost count of the amount of times that I&#8217;ve heard these words spoken in the last few years. So much so that it&#8217;s almost become a meaningless comment on something that is self-evident &#8211; largely because we can conclude digital is the future, if only inasmuch as digital is also [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100916/what-is-your-digital-iq/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>A mountain to climb &#8211; for Chris Moyles</title>
		<link>http://www.synergy-sponsorship.com/blog/20090226/a-mountain-to-climb-for-chris-moyles/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090226/a-mountain-to-climb-for-chris-moyles/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 14:58:59 +0000</pubDate>
		<dc:creator>Alison Moor</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[BT sponsorship]]></category>
		<category><![CDATA[Comic Relief]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=424</guid>
		<description><![CDATA[  Chris Moyles&#8217; commitment to climb Mount Kilimanjaro in aid of Comic Relief caught my attention. The idea, inspired by Take That&#8217;s Gary Barlow, sees Chris join a host of celebrities, including Ronan Keating, Cheryl Cole and 2007 Strictly Come Dancing champion Alesha Dixon, attempt to climb Africa&#8217;s highest mountain over seven days. Whilst not the [...]]]></description>
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		<slash:comments>2</slash:comments>
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