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	<title>Synergy Blog &#187; Broadcast sponsorship</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy loves&#8230; The Orange BAFTAs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-the-orange-baftas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-the-orange-baftas/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:26:46 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6990</guid>
		<description><![CDATA[What happened? The Orange BAFTAs took place took place on Sunday 13 February 2011.  The sponsorship is well established and for 2011 the brand once again created an interesting and engaging sponsorship activation campaign. Below follows the brief highlights of the 2011 campaign. 1.The Flickometer The Flickometer is a really visual adaptation of a Twitter Cloud to show real time content [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-the-orange-baftas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Synergy scoops 11 Awards nominations</title>
		<link>http://www.synergy-sponsorship.com/blog/20110217/synergy-scoops-award-nominations/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110217/synergy-scoops-award-nominations/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 11:29:34 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Bupa]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6712</guid>
		<description><![CDATA[We are thoroughly in the midst of Awards season: BAFTAs, Oscars, Brits&#8230; Sport Industry Awards, Hollis Sponsorship Awards&#8230; the list goes on (OK, so we may not have BAFTAs, but we do have the Beckhams&#8230;.) Nominations for the 2011 rounds of both the SIAs and Hollis were announced this week &#8211; both events see nods [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110217/synergy-scoops-award-nominations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P is for Product Placement (and the 3-second rule)</title>
		<link>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 09:09:02 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[90210]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[Dr. Pepper]]></category>
		<category><![CDATA[Marchlands]]></category>
		<category><![CDATA[Ofcom]]></category>
		<category><![CDATA[One Tree Hill]]></category>
		<category><![CDATA[Sunkist]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6652</guid>
		<description><![CDATA[For a long time, UK viewers of American TV have been familiar with the concept of product placement. From the &#8216;background&#8217; props (Sunkist in One Tree Hill, Dr. Pepper in 90210) to the blatant story-line-focused brands (ipad in Modern Family, Verizon in 30 Rock), brand power has fuelled U.S. small-screen entertainment. No longer is this [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl XLV adverts &#8211; the highlights</title>
		<link>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 12:43:10 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[Glee]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Terry Tate]]></category>
		<category><![CDATA[XFactor]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6588</guid>
		<description><![CDATA[The NFL&#8217;s Super Bowl is prime material for us marketing folks. Granted, a number of us love the actual football being played on the field, but a huge majority are even more excited by the entertainment during the time outs. And I&#8217;m not talking pom poms and dancing girls (fans of the cheerleaders though we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s hard to see the Para&#8217;s for the sleaze</title>
		<link>http://www.synergy-sponsorship.com/blog/20100901/it%e2%80%99s-hard-to-see-the-paras-for-the-sleaze/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100901/it%e2%80%99s-hard-to-see-the-paras-for-the-sleaze/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:34:17 +0000</pubDate>
		<dc:creator>Paul Whitehead</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Paralympics]]></category>
		<category><![CDATA[Sainsbury's]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5048</guid>
		<description><![CDATA[The last week in sport has been jam-packed with enough controversy to keep talkSPORT listeners quarrelling until 2018; be it the News of the World’s revelations about the Pakistan Cricket team, Monty’s baffling decision to omit Paul Casey from the European Ryder Cup team (with revelations about his &#38; Tiger’s private lives still hanging uncomfortably [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100901/it%e2%80%99s-hard-to-see-the-paras-for-the-sleaze/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ofcom must allow brands to sponsor Hawk-Eye</title>
		<link>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/#comments</comments>
		<pubDate>Fri, 28 May 2010 17:58:36 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Hawk-Eye]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3836</guid>
		<description><![CDATA[Football and cricket fans in the UK would have noticed a certain synchronicity in action over the last couple of days on the subject of technology in sport. In the final instalment of The Times&#8217; 2010 Football Survey by Football Fan Census published this morning, 74% of the 5,000 plus fans polled supported the immediate introduction of goal-line technology, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100528/ofcom-must-allow-brands-to-sponsor-hawk-eye/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The next dimension in TV viewing?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 09:12:26 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Arsenal v Manchester United]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[Sky Sports]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3105</guid>
		<description><![CDATA[The King of the World is dead, long live the King of the World. You have to hand it to James Cameron: at $1.88billion in takings to date, his 3D epic Avatar is officially the biggest box office ticket of all time. And having taken only six weeks to eclipse the record set by Titanic, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gossip Girl: a powerful weapon of mass consumption</title>
		<link>http://www.synergy-sponsorship.com/blog/20090119/gossip-girl-a-powerful-weapon-of-mass-consumption/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090119/gossip-girl-a-powerful-weapon-of-mass-consumption/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 14:13:45 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Abigail Lorick]]></category>
		<category><![CDATA[Gossip Girl]]></category>
		<category><![CDATA[Guerlain]]></category>
		<category><![CDATA[Leighton Meester]]></category>
		<category><![CDATA[Miss Selfridge]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=388</guid>
		<description><![CDATA[OMG! This coming Wednesday, the wildly successful CW export, Gossip Girl, returns to the UK on ITV2 for its second season. Aside from my ridiculous excitement surrounding GG&#8216;s return to our screens, the show is also an excellent example of youth marketing at its best. For those unfamiliar with the show, Gossip Girl is a kind of Cruel-Intentions-meets-SATC for [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090119/gossip-girl-a-powerful-weapon-of-mass-consumption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The inauguration brought to you by…</title>
		<link>http://www.synergy-sponsorship.com/blog/20090119/the-inauguration-brought-to-you-by%e2%80%a6/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090119/the-inauguration-brought-to-you-by%e2%80%a6/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 13:30:24 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=392</guid>
		<description><![CDATA[Barack Obama may have decided against signing corporate sponsors to help fund the estimated $40m costs of official events around his inauguration, but brands are deploying an array of marketing techniques to attempt to gatecrash the moment.  Here’s a selection. IKEA has led on experiential, via a mock motorcade touring Washington DC and an IKEA-furnished virtual Oval [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090119/the-inauguration-brought-to-you-by%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Highland Spring awards sponsorship provides added Comedy</title>
		<link>http://www.synergy-sponsorship.com/blog/20081211/highland-spring-awards-sponsorship-provides-added-comedy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081211/highland-spring-awards-sponsorship-provides-added-comedy/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 12:22:58 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=375</guid>
		<description><![CDATA[As the British Comedy Awards once again (dis)graced the small screen with its infamous ceremony last Saturday evening, there was an embarrassing degree of mirth at the sponsor&#8217;s expense. Highland Spring&#8216;s association with the Comedy awards stems from a hat-trick deal with ITV in 2006 that saw them take the sponsorship of the British Soap Awards and the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081211/highland-spring-awards-sponsorship-provides-added-comedy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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