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	<title>Synergy Blog &#187; BOA</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>FIBA gives British Basketball a shot</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 19:19:39 +0000</pubDate>
		<dc:creator>Jonathan Gale</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Basketball]]></category>
		<category><![CDATA[British Basketball]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NBA Live]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Toronto Raptors]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7000</guid>
		<description><![CDATA[I for one was pleased to see the recent news that FIBA has given the British Basketball Team the chance to represent Team GB at the Games in 2012 &#8211; a result that sees Team GB represented in all sports at  London 2012. This also means that  Britain will field a basketball team at London [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is the UK ready to embrace the Olympics?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110127/is-the-uk-ready-to-embrace-the-olympics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110127/is-the-uk-ready-to-embrace-the-olympics/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 15:15:39 +0000</pubDate>
		<dc:creator>Melissa Oberman</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[LOCOG]]></category>
		<category><![CDATA[Vancouver 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6338</guid>
		<description><![CDATA[With approximately 500 days remaining before the Opening Ceremony of the London 2012 Olympic Games, this is a question many are asking.  Since the Olympics were awarded to London, the London Organising Committee (LOCOG) has been moving full tilt, drawing on everything ‘London’, from the one-of-a-kind buildings to leveraging the city’s international flavour. However, with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Olympic Games – live now!</title>
		<link>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 17:46:28 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Youth Olympic Games]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4805</guid>
		<description><![CDATA[Don’t worry, Boris Johnson hasn&#8217;t called a snap Olympics!  The Games in question are the inaugural Youth Olympic Games which are currently taking place in Singapore, and which represent a long-awaited dream of Jaques Rogge, President of the International Olympic Committee, who has always wanted to create a global sporting event for young people. The [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>London 2012 Olympic mascots: Wenlock and Mandeville</title>
		<link>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/#comments</comments>
		<pubDate>Thu, 20 May 2010 14:19:13 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[BOA]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3777</guid>
		<description><![CDATA[It&#8217;s a very exciting time when the mascots are announced for any Games.  Admittedly, this excitement is normally reserved for those aged under ten, and rightly so.  However, I feel very fortunate that I&#8217;m blessed with an inner child and can appreciate similar feelings of anticipation that I did back when I was six or seven years old. The more exciting thing this time [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Team 2012 and Team GB funding: there is an alternative</title>
		<link>http://www.synergy-sponsorship.com/blog/20090401/team-2012-and-team-gb-funding-there-is-an-alternative/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090401/team-2012-and-team-gb-funding-there-is-an-alternative/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 11:28:36 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[BOA]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[Own The Podium]]></category>
		<category><![CDATA[Team 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=462</guid>
		<description><![CDATA[Refreshing to see BOA Commercial Director Hugh Chambers, quoted in the Telegraph this morning, playing down expectations around the revenue-generating potential of Team 2012. A smart move &#8211; much in contrast to Andy Burnham&#8217;s announcement of the Medal Hopes scheme which Team 2012 has replaced &#8211; as is Chambers&#8217; advocacy of alternative, non-sponsorship based, funding models I&#8217;ve suggested previously, in particular a London 2012 version [...]]]></description>
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