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	<title>Synergy Blog &#187; BBC</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>FIBA gives British Basketball a shot</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 19:19:39 +0000</pubDate>
		<dc:creator>Jonathan Gale</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Basketball]]></category>
		<category><![CDATA[British Basketball]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NBA Live]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Toronto Raptors]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7000</guid>
		<description><![CDATA[I for one was pleased to see the recent news that FIBA has given the British Basketball Team the chance to represent Team GB at the Games in 2012 &#8211; a result that sees Team GB represented in all sports at  London 2012. This also means that  Britain will field a basketball team at London [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation? New: Mihir Bose on why it&#8217;s the Olympic TOP sponsorship programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 18:10:59 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Horst Dassler]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[IPL]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Mihir Bose]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Olympic TOP sponsorship programme]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6079</guid>
		<description><![CDATA[Mihir Bose needs little introduction as an award-winning journalist, author and broadcaster. From 2006- 2009 he was the BBC&#8217;s first Sports Editor; prior to that he was Chief Sports News Correspondent for the Daily Telegraph. He has written 22 books, including an award winning history of Indian cricket and the first history of Bollywood, and presented numerous programmes [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Go Niners! Synergy cheer on from the NFL sidelines</title>
		<link>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 13:28:37 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[cheerleaders]]></category>
		<category><![CDATA[Jerry Rice]]></category>
		<category><![CDATA[Marisa Miller]]></category>
		<category><![CDATA[NFL International Series]]></category>
		<category><![CDATA[Pep Rally]]></category>
		<category><![CDATA[tailgate]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5674</guid>
		<description><![CDATA[Following our previous NFL update with the great Mayor of London, the excitement of the NFL in London only increased last week, climaxing with Sunday&#8217;s fourth International Series game at Wembley Stadium. Team Synergy turned out for the match in full force to assist on all PR duties on the day, enjoying the pre-match Tailgate party, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On court with Andy Murray</title>
		<link>http://www.synergy-sponsorship.com/blog/20101013/on-court-with-andy-murray/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101013/on-court-with-andy-murray/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 14:02:19 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Dani Vallverdu]]></category>
		<category><![CDATA[Jamie Murray]]></category>
		<category><![CDATA[Judy Murray]]></category>
		<category><![CDATA[Matt Little]]></category>
		<category><![CDATA[Media Murray Experience]]></category>
		<category><![CDATA[Murray Experience]]></category>
		<category><![CDATA[RBS tennis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5530</guid>
		<description><![CDATA[Last month, team Synergy headed down to a tennis club in leafy Chiswick, West London for a day planned to give the media a taste of The RBS Murray Experience events to be held in London and Edinburgh at the end of the year. These unique experiential events, run by Andy&#8217;s sponsor RBS, will give some lucky RBS [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101013/on-court-with-andy-murray/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s hard to see the Para&#8217;s for the sleaze</title>
		<link>http://www.synergy-sponsorship.com/blog/20100901/it%e2%80%99s-hard-to-see-the-paras-for-the-sleaze/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100901/it%e2%80%99s-hard-to-see-the-paras-for-the-sleaze/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:34:17 +0000</pubDate>
		<dc:creator>Paul Whitehead</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Paralympics]]></category>
		<category><![CDATA[Sainsbury's]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5048</guid>
		<description><![CDATA[The last week in sport has been jam-packed with enough controversy to keep talkSPORT listeners quarrelling until 2018; be it the News of the World’s revelations about the Pakistan Cricket team, Monty’s baffling decision to omit Paul Casey from the European Ryder Cup team (with revelations about his &#38; Tiger’s private lives still hanging uncomfortably [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100901/it%e2%80%99s-hard-to-see-the-paras-for-the-sleaze/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Olympic Games – live now!</title>
		<link>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 17:46:28 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Youth Olympic Games]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4805</guid>
		<description><![CDATA[Don’t worry, Boris Johnson hasn&#8217;t called a snap Olympics!  The Games in question are the inaugural Youth Olympic Games which are currently taking place in Singapore, and which represent a long-awaited dream of Jaques Rogge, President of the International Olympic Committee, who has always wanted to create a global sporting event for young people. The [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Game, set and Wimbledon</title>
		<link>http://www.synergy-sponsorship.com/blog/20100630/game-set-and-wimbledon/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100630/game-set-and-wimbledon/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 12:15:37 +0000</pubDate>
		<dc:creator>Lydia Oates</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Ambush marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4292</guid>
		<description><![CDATA[Having lived in London for eight years and been a keen tennis player for most of my life but never experienced Wimbledon, other than through the BBC’s coverage, I decided I should venture down to SW19 to see whether the first-hand experience lived up to the  hype. Working in the sports marketing and sponsorship world I [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100630/game-set-and-wimbledon/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The importance of brands in politics</title>
		<link>http://www.synergy-sponsorship.com/blog/20100310/the-importance-of-brands-in-politics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100310/the-importance-of-brands-in-politics/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:47:27 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[General election]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3334</guid>
		<description><![CDATA[With the general election looming ever closer, the media is crammed full of stories discussing the wonderful world of politics. Whilst I’d be the first to admit skimming through this section in the paper to get to the sport and celeb pages, an article by Daniel Finkelstein in today’s Times caught my attention. Finkelstein discusses [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100310/the-importance-of-brands-in-politics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jenson – the latest PR dream</title>
		<link>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 13:29:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2549</guid>
		<description><![CDATA[Jenson Button had a dream last Friday night that he would have a bad qualifying session in Brazil but do enough in the race to win the F1 World Championship. And so he did. Button added his name to the history books over the weekend. The first ever English back-to-back world championship win the sport [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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