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	<title>Synergy Blog &#187; Barclays Premier League</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy loves&#8230; adidas Smart Football</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:14:05 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111114/</guid>
		<description><![CDATA[What happened The new adidas f50 miCoach is the first &#8216;boot with a brain&#8217;. The new boot integrates a miCoach Speed Cell into a cavity in the sole which captures and records 360 degree movements and key personal performance metrics. The boots capture data including speed, average speed, maximum speed, number of sprints, distance, distance at high intensity levels and active training time, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Footballers &amp; Social Media: The World at their Tweet</title>
		<link>http://www.synergy-sponsorship.com/blog/20111010/footballers-social-media-the-world-at-their-tweet/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111010/footballers-social-media-the-world-at-their-tweet/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 10:17:26 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111010/</guid>
		<description><![CDATA[As a huge fan of both football and Twitter, I have followed the phenomenon of footballers using the social media platform to talk directly to fans with nothing short of delight (and indeed written, and no doubt tweeted, about it too). From Ryan Babel mocking-up Howard Webb in a Manchester United shirt to Darren Bent [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111010/footballers-social-media-the-world-at-their-tweet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>20 Years of the Premier League Infographic</title>
		<link>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 16:41:54 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8602</guid>
		<description><![CDATA[It’s 20 years since the Premier League was launched and to mark the occasion, we’ve put together an infographic suitably laced with factoids illustrating the League’s journey from domestic breakaway to global superpower. Having worked on sponsorships in and around the League since its inception, it’s been an extraordinary journey both to have witnessed and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moneyball: Why Andy Carroll might be worth £35m</title>
		<link>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 13:27:58 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Andy Carroll]]></category>
		<category><![CDATA[Boston Red Sox]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[Champions League]]></category>
		<category><![CDATA[Kevin Keegan]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Moneyball]]></category>
		<category><![CDATA[New York Yankees]]></category>
		<category><![CDATA[Oakland A's]]></category>
		<category><![CDATA[Philip Seymour Hoffman]]></category>
		<category><![CDATA[Sabermetrics]]></category>
		<category><![CDATA[World Series]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6458</guid>
		<description><![CDATA[The Twittersphere was buzzing yesterday, and the question everyone was asking was: how can Andy Carroll be worth £35m? The general consensus was that he wasn’t worth that amount of money and that the footballing world had gone crazy. Maybe the conventional wisdom is correct. But one thing “Moneyball” (in my opinion the best Sports [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Lawrence of Arabia&#8217;s global vision for London Wasps</title>
		<link>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 19:44:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6426</guid>
		<description><![CDATA[The decision on the future of London&#8217;s Olympic Stadium is imminent, with uproar at Tottenham Hotspur&#8217;s proposal to demonlish the stadium and build a new one. But London is not the only cosmopolitan metropolis, hungry to host major international events and build a lasting legacy for sport in the community, with a purpose built stadium [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The FA Cup: Making dreams come true</title>
		<link>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 15:15:41 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[FA Cup 3rd round draw]]></category>
		<category><![CDATA[Kasabian]]></category>
		<category><![CDATA[Noel Gallagher]]></category>
		<category><![CDATA[Oasis]]></category>
		<category><![CDATA[Serge Pizzorno]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6063</guid>
		<description><![CDATA[Flicking through the channels yesterday afternoon I landed on the live FA Cup third-round draw taking place at Wembley. Having been talking about FC United of Manchester only the day before, I thought I&#8217;d watch and see if they were going to get drawn against one of the big guns. Then something else caught my eye. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What’s The Greatest Modern Sports Marketing Innovation? The Story So Far</title>
		<link>http://www.synergy-sponsorship.com/blog/20101124/what%e2%80%99s-the-greatest-modern-sports-marketing-innovation-the-story-so-far/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101124/what%e2%80%99s-the-greatest-modern-sports-marketing-innovation-the-story-so-far/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 18:31:50 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Greatest Sports Marketing Innovation]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Nike Ronaldinho viral]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[World Series Cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5971</guid>
		<description><![CDATA[Two weeks ago we decided to open up to the world a debate we’d started here at Synergy: what is the greatest sports marketing innovation of modern times? It’s a debate that seems to have captured your imagination as much as ours, creating a raft of comments by global industry figures from brands, rights-holders, the media and more. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101124/what%e2%80%99s-the-greatest-modern-sports-marketing-innovation-the-story-so-far/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation of Modern Times? You decide.</title>
		<link>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 13:51:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Air Jordan]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Extreme Games]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Fifa World Cup sponsorship]]></category>
		<category><![CDATA[Greatest Sports Marketing Innovation]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Mark McCormack]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Pay per view]]></category>
		<category><![CDATA[Shirt sponsorship]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Superbowl]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5666</guid>
		<description><![CDATA[A few weeks ago, Tim Crow and I found ourselves sat in the back of a car on a stationary motorway for five hours. A lot of filling time by anyone’s standards, but we turned to one debate which actually not only filled the five hours, but is still going - what is the greatest modern sports marketing innovation? [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/feed/</wfw:commentRss>
		<slash:comments>54</slash:comments>
		</item>
		<item>
		<title>Debt in Football – Is It All Bad?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 08:36:35 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Arsenal]]></category>
		<category><![CDATA[Debt]]></category>
		<category><![CDATA[Football Finance]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5318</guid>
		<description><![CDATA[There is a saying: “If you&#8217;re £1m in debt, you&#8217;re in trouble.  If you&#8217;re £100m in debt, your bank is in trouble.”  In which case, both Arsenal and their Bond Holders, to whom Arsenal owe a total of £266m*, are in double trouble. But can debt in a football club ever be a good thing? [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Sponsorship rides to Barclays&#8217; rescue</title>
		<link>http://www.synergy-sponsorship.com/blog/20100908/sponsorship-rides-to-barclays-rescue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100908/sponsorship-rides-to-barclays-rescue/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 16:09:45 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[Barclays Cycle Hire Scheme]]></category>
		<category><![CDATA[Bob Diamond]]></category>
		<category><![CDATA[Tube strikes]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5140</guid>
		<description><![CDATA[There was a fascinating example yesterday of how sponsorship can positively and negatively influence the image of a brand and impact on the lives of consumers. I&#8217;m talking about Barclays. On one hand, there was the decidedly mixed reaction to Bob Diamond&#8217;s appointment as Barclays CEO. This was, for example, the lead story on the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100908/sponsorship-rides-to-barclays-rescue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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