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	<title>Synergy Blog &#187; Aviva</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy weekly PR picks: April Fools Day special</title>
		<link>http://www.synergy-sponsorship.com/blog/20110401/synergy-weekly-pr-picks-april-fools-day-special/</link>
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		<pubDate>Fri, 01 Apr 2011 10:28:17 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aviva]]></category>
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		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[Gunnarsaurus]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Marmite]]></category>
		<category><![CDATA[Mascot]]></category>
		<category><![CDATA[Royal Wedding]]></category>
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		<description><![CDATA[We love anything that makes us giggle during the morning paper reading at Synergy. And April Fools is that classic day of the year when you know at least 5% of the stories are fabricated (as opposed to any other day, when it is probably closer to 4.5%). There was some confusion this morning over [...]]]></description>
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		<title>Tweet homecoming with Dee Caffari</title>
		<link>http://www.synergy-sponsorship.com/blog/20090223/tweet-homecoming-with-dee-caffari/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090223/tweet-homecoming-with-dee-caffari/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 12:41:00 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Aviva]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Dee Caffari]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>

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		<description><![CDATA[I’ve worked on Aviva’s sailing sponsorship of Dee Caffari, double world record breaking solo yachtswoman since 2005. Throughout the sponsorship I’ve followed Dee around the world not only once but now twice and have been lucky enough to see her hit front and back pages, achieve ‘Bongs’ on the ITV News at Ten and hit [...]]]></description>
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