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	<title>Synergy Blog &#187; Athletics</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>What we do: Logistics</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:03:37 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[It is not all glamorous PR launches, trips to film festivals, attending world-class sporting events or managing photo shoots of beach volleyball players with QR codes on their derrieres. Alongside the visible perks of the job there is a whole host of unseen administrative rigour that goes into ‘what we do’ for our clients. Take [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>BMW celebrates a year to go</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:12:28 +0000</pubDate>
		<dc:creator>Olivia</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[London 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110824/</guid>
		<description><![CDATA[We don’t need reminding that the 27th July 2011 was not just another day in our calendars. With one year to go until the start of the London 2012 Olympic Games, celebrations spread across the UK far and wide. To celebrate this milestone and engage staff in BMW’s London 2012 Partnership, Synergy were tasked with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; Take Mokum</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-take-mokum/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-take-mokum/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:58:01 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[amsterdam]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8401</guid>
		<description><![CDATA[With the hot topic of getting more people of all ages active in the UK, a campaign produced by Nike in Amsterdam recently caught my eye that really injected ‘fun’ into running. What happened? At the end of last year, Nike began its Take Mokum campaign (Mokum being the nickname for Amsterdam). This campaign was [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-take-mokum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>FIBA gives British Basketball a shot</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 19:19:39 +0000</pubDate>
		<dc:creator>Jonathan Gale</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Basketball]]></category>
		<category><![CDATA[British Basketball]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NBA Live]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Toronto Raptors]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7000</guid>
		<description><![CDATA[I for one was pleased to see the recent news that FIBA has given the British Basketball Team the chance to represent Team GB at the Games in 2012 &#8211; a result that sees Team GB represented in all sports at  London 2012. This also means that  Britain will field a basketball team at London [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fran runs the 2011 Bath Half Marathon</title>
		<link>http://www.synergy-sponsorship.com/blog/20110307/fran-runs-the-2011-bath-half-marathon/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110307/fran-runs-the-2011-bath-half-marathon/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 15:06:03 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Marathon]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Bath]]></category>
		<category><![CDATA[Bath Half Marathon]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Coppafeel]]></category>
		<category><![CDATA[Fearne Cotton]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[Radio 1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6867</guid>
		<description><![CDATA[As some of you may be aware, running is painfully addictive. On Sunday morning whilst many of you were nursing hangovers from a Saturday night out, I made the trip to Bath at 7am to arrive in time for 11am to start the Bath Half Marathon. After an eventful trip to Paddington station, eventually surmounting [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110307/fran-runs-the-2011-bath-half-marathon/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>BMW London 2012 Performance Team Launch</title>
		<link>http://www.synergy-sponsorship.com/blog/20110121/bmw-london-2012-performance-team-launch/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110121/bmw-london-2012-performance-team-launch/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 14:28:47 +0000</pubDate>
		<dc:creator>Melissa Oberman</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6250</guid>
		<description><![CDATA[On 4th January 2011, the Synergy team kicked off the New Year with the launch of the BMW London 2012 Performance Team, an initiative designed to provide Team GB and ParalympicsGB with support as they prepare for the Games on and off the field. The event, which took place at the Royal Observatory, Greenwich, was attended [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110121/bmw-london-2012-performance-team-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Mo Farah heads out for lunch with Bupa</title>
		<link>http://www.synergy-sponsorship.com/blog/20101105/mo-farah-heads-out-for-lunch-with-bupa/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101105/mo-farah-heads-out-for-lunch-with-bupa/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 12:06:50 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Bupa]]></category>
		<category><![CDATA[Mo Farah]]></category>
		<category><![CDATA[Regent's Park]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5673</guid>
		<description><![CDATA[If you were walking through Regent&#8217;s Park at lunchtime on Thursday 21st October, you may well have witnessed something a bit different.  In addition to the dog walkers, romancers and tourists on their way to London Zoo were 80 runners clad in Bupa&#8217;s blue and a double European Gold medalist.  Bupa&#8217;s Flash Run was taking place.   Launched in Synergy Towers [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101105/mo-farah-heads-out-for-lunch-with-bupa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Delhi or not to Delhi?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 08:25:39 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[Glasgow 2014]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[Christine Ohuruogu]]></category>
		<category><![CDATA[Delhi 2010]]></category>
		<category><![CDATA[European Championships]]></category>
		<category><![CDATA[Guardian Media Group]]></category>
		<category><![CDATA[IAAF]]></category>
		<category><![CDATA[Lisa Dobriskey]]></category>
		<category><![CDATA[Natasha Danvers]]></category>
		<category><![CDATA[Phillips Idowu]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5317</guid>
		<description><![CDATA[This has been the question for many athletes and officials across the Commonwealth over the last few days. As is often the case with any major sporting championship, media scepticism tends to reach a peak just before the event begins, with huge attention focused on security, drugs scandals, infrastructure and much else. For most, the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Olympic Games – live now!</title>
		<link>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 17:46:28 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Youth Olympic Games]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4805</guid>
		<description><![CDATA[Don’t worry, Boris Johnson hasn&#8217;t called a snap Olympics!  The Games in question are the inaugural Youth Olympic Games which are currently taking place in Singapore, and which represent a long-awaited dream of Jaques Rogge, President of the International Olympic Committee, who has always wanted to create a global sporting event for young people. The [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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