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	<title>Synergy Blog &#187; American football</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>How to engage the average British sports fan with the NFL? Spend two days with a cheerleader&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110301/how-to-engage-the-average-british-sports-fan-with-the-nfl-spend-two-days-with-a-cheerleader/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110301/how-to-engage-the-average-british-sports-fan-with-the-nfl-spend-two-days-with-a-cheerleader/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 15:19:31 +0000</pubDate>
		<dc:creator>Melissa Oberman</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[cheerleaders]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[Super Bash]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6766</guid>
		<description><![CDATA[Coming all the way from the far reaches of the universe (well, Toronto, Canada), I thought hockey fans were the be-all end-all of extreme and die-hard sports fans. That is, until I came to the UK and realized that soccer (er, football) fans here take the meaning of ‘devoted sports fan’ to a whole new [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110301/how-to-engage-the-average-british-sports-fan-with-the-nfl-spend-two-days-with-a-cheerleader/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Super Bowl XLV adverts &#8211; the highlights</title>
		<link>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 12:43:10 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[Glee]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Terry Tate]]></category>
		<category><![CDATA[XFactor]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6588</guid>
		<description><![CDATA[The NFL&#8217;s Super Bowl is prime material for us marketing folks. Granted, a number of us love the actual football being played on the field, but a huge majority are even more excited by the entertainment during the time outs. And I&#8217;m not talking pom poms and dancing girls (fans of the cheerleaders though we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lawrence of Arabia&#8217;s global vision for London Wasps</title>
		<link>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 19:44:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6426</guid>
		<description><![CDATA[The decision on the future of London&#8217;s Olympic Stadium is imminent, with uproar at Tottenham Hotspur&#8217;s proposal to demonlish the stadium and build a new one. But London is not the only cosmopolitan metropolis, hungry to host major international events and build a lasting legacy for sport in the community, with a purpose built stadium [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation of Modern Times? You decide.</title>
		<link>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 13:51:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Air Jordan]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Extreme Games]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Fifa World Cup sponsorship]]></category>
		<category><![CDATA[Greatest Sports Marketing Innovation]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Mark McCormack]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Pay per view]]></category>
		<category><![CDATA[Shirt sponsorship]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Superbowl]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5666</guid>
		<description><![CDATA[A few weeks ago, Tim Crow and I found ourselves sat in the back of a car on a stationary motorway for five hours. A lot of filling time by anyone’s standards, but we turned to one debate which actually not only filled the five hours, but is still going - what is the greatest modern sports marketing innovation? [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/feed/</wfw:commentRss>
		<slash:comments>54</slash:comments>
		</item>
		<item>
		<title>Go Niners! Synergy cheer on from the NFL sidelines</title>
		<link>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 13:28:37 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[cheerleaders]]></category>
		<category><![CDATA[Jerry Rice]]></category>
		<category><![CDATA[Marisa Miller]]></category>
		<category><![CDATA[NFL International Series]]></category>
		<category><![CDATA[Pep Rally]]></category>
		<category><![CDATA[tailgate]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5674</guid>
		<description><![CDATA[Following our previous NFL update with the great Mayor of London, the excitement of the NFL in London only increased last week, climaxing with Sunday&#8217;s fourth International Series game at Wembley Stadium. Team Synergy turned out for the match in full force to assist on all PR duties on the day, enjoying the pre-match Tailgate party, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In defence of cheerleading</title>
		<link>http://www.synergy-sponsorship.com/blog/20101006/in-defence-of-cheerleading/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101006/in-defence-of-cheerleading/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 08:35:01 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[AEC]]></category>
		<category><![CDATA[Alan Coren]]></category>
		<category><![CDATA[Ascension Eagles Cheerleaders]]></category>
		<category><![CDATA[Cheerleading]]></category>
		<category><![CDATA[childhood obesity]]></category>
		<category><![CDATA[Dance]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Giles Coren]]></category>
		<category><![CDATA[Gold Rush]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[New Orleans Saints]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Saintsations]]></category>
		<category><![CDATA[San Francisco 49ers]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Stingray Allstars]]></category>
		<category><![CDATA[The Guardian]]></category>
		<category><![CDATA[Victoria Coren]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5380</guid>
		<description><![CDATA[The team at Synergy Towers is currently emersing themselves in a healthy dose of Americana. We&#8217;re gearing up for the annual NFL International Series fixture at Wembley at the end of this month and all the excitement that game week brings. We have a growing guest-list of American folks flying over to support the fixture [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101006/in-defence-of-cheerleading/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Victoria&#8217;s Secret touchdown with PINK NFL range</title>
		<link>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 08:33:40 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Behati Prinsloo]]></category>
		<category><![CDATA[Candice Swanepoel]]></category>
		<category><![CDATA[Carolina Panthers]]></category>
		<category><![CDATA[Chicago Bears]]></category>
		<category><![CDATA[Dallas Cowboys]]></category>
		<category><![CDATA[Denver Broncos]]></category>
		<category><![CDATA[Miami Dolphins]]></category>
		<category><![CDATA[Minnesota Vikings]]></category>
		<category><![CDATA[New England Patriots]]></category>
		<category><![CDATA[New Orleans Saints]]></category>
		<category><![CDATA[New York Giants]]></category>
		<category><![CDATA[New York Jets]]></category>
		<category><![CDATA[NFL Draft]]></category>
		<category><![CDATA[NFL International Series]]></category>
		<category><![CDATA[Oakland Raiders]]></category>
		<category><![CDATA[Philadelphia Eagles]]></category>
		<category><![CDATA[PINK]]></category>
		<category><![CDATA[Pittsburgh Steelers]]></category>
		<category><![CDATA[San Diego Chargers]]></category>
		<category><![CDATA[San Francisco 49ers]]></category>
		<category><![CDATA[Tampa Bay Buccaneers]]></category>
		<category><![CDATA[Victoria's Secret]]></category>
		<category><![CDATA[Washington Redskins]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4509</guid>
		<description><![CDATA[Lingerie brand Victoria&#8217;s Secret yesterday launched their take on NFL merchandise with a brand new collection from their PINK range. The partnership sees two very different brands come together to provide the NFL&#8216;s female audience base with some cute apparel, bringing new customers to the VS PINK brand, and introducing NFL colours into the wardrobes of PINK customers [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>And the Academy Award for Best Product Placement goes to&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 13:48:30 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Academy Awards]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Brand Channel]]></category>
		<category><![CDATA[District 9]]></category>
		<category><![CDATA[Hilton]]></category>
		<category><![CDATA[Logorama]]></category>
		<category><![CDATA[Nando's]]></category>
		<category><![CDATA[NASA]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Taco Bell]]></category>
		<category><![CDATA[The Blind Side]]></category>
		<category><![CDATA[Up]]></category>
		<category><![CDATA[Up In The Air]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3278</guid>
		<description><![CDATA[If, like me, you were unable to keep your eyes open until 4am on Monday morning, you likely watched the highlights of this year&#8217;s Oscars online the following day. Unfortunately, for the advertisers that paid around the $1m-per-slot mark to gain a highly coveted slice of the limelight, this means you missed out on the commercial [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Sport magazine was destined to fail</title>
		<link>http://www.synergy-sponsorship.com/blog/20090428/why-sport-magazine-was-destined-to-fail/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090428/why-sport-magazine-was-destined-to-fail/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 17:05:46 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=567</guid>
		<description><![CDATA[ Campaign reports the demise of Sport magazine, concluding that this unfortunate event is the result of the recession. There is no doubt that economic conditions played their part, but they are not wholly responsible. The reason for the fact that general sports titles fail in the UK lies not in the fact that we are, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090428/why-sport-magazine-was-destined-to-fail/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Sport Tells Us About Life (when the Saints went marching in)</title>
		<link>http://www.synergy-sponsorship.com/blog/20081103/what-sport-tells-us-about-life-when-the-saints-went-marching-in/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081103/what-sport-tells-us-about-life-when-the-saints-went-marching-in/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 13:46:15 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=332</guid>
		<description><![CDATA[&#8220;The coming together of diametrically differing types of people, all glued to the same pitch or television screen…How can one activity – sport – unite such different strands of humanity?&#8221; - Ed Smith, What Sport Tells Us About Life All those who have ever dismissed sport as ‘just a game’ would be wise to spend [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081103/what-sport-tells-us-about-life-when-the-saints-went-marching-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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