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	<title>Synergy Blog &#187; American football</title>
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		<title>Victoria&#8217;s Secret touchdown with PINK NFL range</title>
		<link>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 08:33:40 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Behati Prinsloo]]></category>
		<category><![CDATA[Candice Swanepoel]]></category>
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		<category><![CDATA[New England Patriots]]></category>
		<category><![CDATA[New Orleans Saints]]></category>
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		<category><![CDATA[New York Jets]]></category>
		<category><![CDATA[NFL Draft]]></category>
		<category><![CDATA[NFL International Series]]></category>
		<category><![CDATA[Oakland Raiders]]></category>
		<category><![CDATA[Philadelphia Eagles]]></category>
		<category><![CDATA[PINK]]></category>
		<category><![CDATA[Pittsburgh Steelers]]></category>
		<category><![CDATA[San Diego Chargers]]></category>
		<category><![CDATA[San Francisco 49ers]]></category>
		<category><![CDATA[Tampa Bay Buccaneers]]></category>
		<category><![CDATA[Victoria's Secret]]></category>
		<category><![CDATA[Washington Redskins]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4509</guid>
		<description><![CDATA[Lingerie brand Victoria&#8217;s Secret yesterday launched their take on NFL merchandise with a brand new collection from their PINK range.
The partnership sees two very different brands come together to provide the NFL&#8217;s female audience base with some cute apparel, bringing new customers to the VS PINK brand, and introducing NFL colours into the wardrobes of PINK customers all [...]]]></description>
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		<title>And the Academy Award for Best Product Placement goes to&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 13:48:30 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Academy Awards]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Brand Channel]]></category>
		<category><![CDATA[District 9]]></category>
		<category><![CDATA[Hilton]]></category>
		<category><![CDATA[Logorama]]></category>
		<category><![CDATA[Nando's]]></category>
		<category><![CDATA[NASA]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Taco Bell]]></category>
		<category><![CDATA[The Blind Side]]></category>
		<category><![CDATA[Up]]></category>
		<category><![CDATA[Up In The Air]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3278</guid>
		<description><![CDATA[

If, like me, you were unable to keep your eyes open until 4am on Monday morning, you likely watched the highlights of this year&#8217;s Oscars online the following day. Unfortunately, for the advertisers that paid around the $1m-per-slot mark to gain a highly coveted slice of the limelight, this means you missed out on the commercial [...]]]></description>
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		<title>Why Sport magazine was destined to fail</title>
		<link>http://www.synergy-sponsorship.com/blog/20090428/why-sport-magazine-was-destined-to-fail/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090428/why-sport-magazine-was-destined-to-fail/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 17:05:46 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=567</guid>
		<description><![CDATA[ Campaign reports the demise of Sport magazine, concluding that this unfortunate event is the result of the recession. There is no doubt that economic conditions played their part, but they are not wholly responsible. The reason for the fact that general sports titles fail in the UK lies not in the fact that we are, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What Sport Tells Us About Life (when the Saints went marching in)</title>
		<link>http://www.synergy-sponsorship.com/blog/20081103/what-sport-tells-us-about-life-when-the-saints-went-marching-in/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081103/what-sport-tells-us-about-life-when-the-saints-went-marching-in/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 13:46:15 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=332</guid>
		<description><![CDATA[
&#8220;The coming together of diametrically differing types of people, all glued to the same pitch or television screen…How can one activity – sport – unite such different strands of humanity?&#8221;
- Ed Smith, What Sport Tells Us About Life

All those who have ever dismissed sport as ‘just a game’ would be wise to spend some time [...]]]></description>
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