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	<title>Synergy Blog &#187; Alcohol</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy loves&#8230; The Dalmore Brogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-the-dalmore-brogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-the-dalmore-brogue/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:11:45 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[whisky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111115/</guid>
		<description><![CDATA[What happened: English handmade tailors Lutwyche partnered with premium Scottish whisky brand, The Dalmore to launch their first tailor-made, luxury men’s shoe. Traditionally known for its tailoring, Lutwyche needed something special to mark the launch their first made-to-measure brogue. Why we Love it: As far as I know this is the first time an alcohol brand has partnered [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Jameson Apartment</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:08:49 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[BFI London Film Festival]]></category>
		<category><![CDATA[Film sponsorship]]></category>
		<category><![CDATA[jameson]]></category>
		<category><![CDATA[Jameson Irish Whiskey]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111118/</guid>
		<description><![CDATA[To celebrate the 55th BFI London Film Festival and Jameson&#8217;s third year as &#8216;Official Spirit&#8217;, the brand introduced The Jameson Apartment, a pop-up cinematic speakeasy in the heart of London’s Soho. Synergy’s role was to maximise PR communication around the Jameson Apartment through different media, including print and social media channels. The ultimate aim of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Jameson pops up at Kettners with speakeasy bar</title>
		<link>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:24:26 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[BFI London Film Festival]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111021/</guid>
		<description><![CDATA[Ssshhh&#8230; we have something you might like to know about, but you have to promise not to tell anyone. It’s a secret, OK? A 1920s cinematic speakeasy has landed in the heart of Soho, just in time for the BFI London Film Festival. The Jameson Apartment provides an unforgettable experience in a pop-up style vintage bar hidden [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A brief history and long future for content</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 12:25:49 +0000</pubDate>
		<dc:creator>Colin Burgess</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[Content forms an integral part of our work; understanding the factors regarding emotional and intellectual engagement with an audience are important in order to create meaningful experiences. The aim of this article is to trace the evolution of content creation and delivery in light of advances in technology and changes in social activities; hopefully giving [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>GUINNESS Home Nation Rugby Heroes are Made of More</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:02:03 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Made of More]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand&#8217;s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Day in the Life of The Glenlivet Man</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/a-day-in-the-life-of-the-glenlivet-man/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/a-day-in-the-life-of-the-glenlivet-man/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:57:15 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Chivas Brothers]]></category>
		<category><![CDATA[glenlivet]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8301</guid>
		<description><![CDATA[Who is &#8216;The Glenlivet Man&#8217;?  That&#8217;s what Synergy was tasked to help  bring to life at Chivas Brothers&#8217; very own offices.  The idea was to give Glenlivet employees a visceral taste of their target audience by immersing themselves in The Glenlivet Man&#8217;s lifestyle and passions On arriving at their offices one morning, staff were met by a redesigned office space which was completely decked out from [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/a-day-in-the-life-of-the-glenlivet-man/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chivas Regal – Glamour in Cannes</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/chivas-regal-%e2%80%93-glamour-in-cannes/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/chivas-regal-%e2%80%93-glamour-in-cannes/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:37:08 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7988</guid>
		<description><![CDATA[This May, Synergy worked with Chivas Regal, the world’s original luxury Scotch whisky, on an international guest management programme, which saw over two hundred guests walk up the infamous red carpet as part of Chivas Regal’s sponsorship of the 64th Cannes Film Festival. Now in its third year, the programme was even more glamorous, star [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/chivas-regal-%e2%80%93-glamour-in-cannes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A right Royal weekend</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/a-right-royal-weekend/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/a-right-royal-weekend/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 16:09:39 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Chivas Brothers]]></category>
		<category><![CDATA[Claridge's]]></category>
		<category><![CDATA[Coworth Park]]></category>
		<category><![CDATA[Duchess of Cambridge]]></category>
		<category><![CDATA[Ellie Goudling]]></category>
		<category><![CDATA[Garrard]]></category>
		<category><![CDATA[Karolina Kurkova]]></category>
		<category><![CDATA[Kate Middleton]]></category>
		<category><![CDATA[Koffmann's]]></category>
		<category><![CDATA[Neve Campbell]]></category>
		<category><![CDATA[One Mayfair]]></category>
		<category><![CDATA[polo]]></category>
		<category><![CDATA[Prince Harry]]></category>
		<category><![CDATA[Royal Salute]]></category>
		<category><![CDATA[Sentebale Polo Cup]]></category>
		<category><![CDATA[The Ritz]]></category>
		<category><![CDATA[whisky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8164</guid>
		<description><![CDATA[Having worked on a number of different Chivas Brothers projects in the last year, it was exciting to receive a brief from a brand that was new to us, Royal Salute. Last weekend we managed the guest programme for the launch of Royal Salute, ‘Tribute to Honour’ in London. Royal Salute treated guests to a weekend [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/a-right-royal-weekend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ballantine’s launches into the art world with the Ballantine’s 12 Art of BEYOND bar</title>
		<link>http://www.synergy-sponsorship.com/blog/20110420/ballantine%e2%80%99s-launches-into-the-art-world-with-the-ballantine%e2%80%99s-12-art-of-beyond-bar/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110420/ballantine%e2%80%99s-launches-into-the-art-world-with-the-ballantine%e2%80%99s-12-art-of-beyond-bar/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:47:26 +0000</pubDate>
		<dc:creator>Lydia Oates</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Ballantine's]]></category>
		<category><![CDATA[cocktails]]></category>
		<category><![CDATA[Creatmosphere]]></category>
		<category><![CDATA[Fredrik Olsson]]></category>
		<category><![CDATA[Jovo Bozhinovski]]></category>
		<category><![CDATA[Laurent Louyer]]></category>
		<category><![CDATA[Lee Broom]]></category>
		<category><![CDATA[Luis Gallussi]]></category>
		<category><![CDATA[Oskar Zietam design]]></category>
		<category><![CDATA[Rolf Sachs]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7273</guid>
		<description><![CDATA[Ballantine’s 12 (the twelve-year-old aged brand of Ballantine’s, the world’s number two whisky) wanted to own an engaging PR property that would help its markets generate PR at a local level  &#8211; bringing to life the Ballantine’s 12 creative territory of “…leaves an impression by taking you BEYOND”. Rising to the challenge, Synergy devised the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110420/ballantine%e2%80%99s-launches-into-the-art-world-with-the-ballantine%e2%80%99s-12-art-of-beyond-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Jameson Empire Awards 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:39:57 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7454</guid>
		<description><![CDATA[Jameson did it in sixty seconds&#8230; Well almost. Just one weekend at least. One weekend, two red carpets, twelve countries, nineteen Awards handed out and more celebrities and international press than you could shake a stick at. On Friday 25th March, Jameson Irish Whiskey held the Done in Sixty Seconds Competition Global Final at the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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