What happened:

English handmade tailors Lutwyche partnered with premium Scottish whisky brand, The Dalmore to launch their first tailor-made, luxury men’s shoe. Traditionally known for its tailoring, Lutwyche needed something special to mark the launch their first made-to-measure brogue.

Why we Love it:

As far as I know this is the first time an alcohol brand has partnered with a shoe brand, marrying together my two favorite things! In many ways, this is the perfect partnership, as both brands encapsulate the authenticity and craftsmanship of truly luxury brands, while complementing each other’s style and ethos.

Both brands extended their core audience while staying true to their brand values. By sharing their credibility in these complementary markets, both brands managed to define ‘luxury’ and ‘premium’ in a new sphere.

Lutwyche took its inspiration from the aesthetics of The Dalmore single malt and, in particular, the stag whose head appears on every bottle. This iconic image is built into the design of the shoe with the regal stag’s head crest stamped on the inside of each sole. Everyone who purchases a pair of Dalmore Brogues can  have them personalised with their name and, of course, receive a bottle of The Dalmore’s award-winning King Alexander III single malt whisky.

At Synergy, we love it when brands successfully manage to combine passion points, so when fashion and alcohol decide to come together, we always know we’re in for a treat and this is no exception. What is there not to love?

What the brand said:

The Dalmore Master Distiller, Richard Paterson commented:

“The Dalmore, like Lutwyche, prides itself on qualities of artisanship, exclusivity and excellence, so we’re delighted to be partnering with a like-minded brand on such a creative project. The skills that have been passed down through generations to create each drop of our whisky are matched by the craftmanship that goes into the creation of this shoe. Hopefully, this is the beginning of a long and fruitful relationship between the two brands.”

By Francesca Gamble on December 6th, 2011

Tags: Alcohol, Default, Fashion, Synergy Loves, Synopsis

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To celebrate the 55^th BFI London Film Festival and Jameson’s third year as ‘Official Spirit’, the brand introduced The Jameson Apartment, a pop-up cinematic speakeasy in the heart of London’s Soho.

Synergy’s role was to maximise PR communication around the Jameson Apartment through different media, including print and social media channels. The ultimate aim of the campaign was to raise awareness of Jameson’s association with film through the BFI partnership and to recruit more consumers by driving awareness amongst target consumers.  

To launch the Jameson Apartment Synergy held a press evening, inviting key journalists and bloggers from lifestyle, film and drink titles, not only to enjoy the concept of the 1920s speak-easy and new Jameson cocktails, but to help build key relationships and leverage coverage.

In addition, Synergy successfully negotiated media partnerships with Who’s Jack, Hey U Guys, Empire Magazine, Urban Junkies and Eat Sleep Live Film, who hosted individual nights at the Apartment to generate coverage and recruit key target consumers. Over the course of the festival, the Jameson Apartment was heaving with budding film-makers, actors, actresses, film buffs, drink experts, and general bar enthusiasts.

Throughout the festival, Synergy also ran a comprehensive press office, placing listings in London’s most influential titles, The Evening Standard and City AM, plus ticket competitions for screenings with influential film blogs like Hollywood News and Vue Cinema. Overall, Synergy delivered 76 pieces of coverage, reached over 3 million consumers and generated an ROI of 5:1.

Keep up to date with the latest from Jameson and visit: www.jamesoncultfilmclub.com or www.facebook.com/jamesoncultfilmclub.

By Francesca Gamble on December 6th, 2011

Tags: Alcohol, Brand marketing, Event management consultants, Film, PR, Public relations, Synergy

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Ssshhh… we have something you might like to know about, but you have to promise not to tell anyone. It’s a secret, OK?

A 1920s cinematic speakeasy has landed in the heart of Soho, just in time for the BFI London Film Festival. The Jameson Apartment provides an unforgettable experience in a pop-up style vintage bar hidden away on the top floor of Kettners. Complete with a discreet entrance, a real life ‘Dandy’ and tantalising cocktails, the Jameson Apartment is the perfect hideaway for a nostalgic evening with friends. 

In order to gain entry to the Jameson Apartment you will need to first obtain the secret password, and on arrival remember to relay this to our Dandy who will be waiting for your call.

Log on to www.jamesoncultfilmclub.com and all will be revealed!

Ssshhh… please don’t tell.

By Francesca Gamble on October 21st, 2011

Tags: Alcohol, Public relations, Sponsorship, Synergy

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Content forms an integral part of our work; understanding the factors regarding emotional and intellectual engagement with an audience are important in order to create meaningful experiences. The aim of this article is to trace the evolution of content creation and delivery in light of advances in technology and changes in social activities; hopefully giving some useful insight into options we have for our clients when planning campaigns.

“My biggest competitor today is someone with an idea”

Nabil Sakkab – Head of Research & Development, Procter & Gamble.

TV Content

In the days when the only mass media was broadcast and print, content producers had a one-way channel to engage their audience.

Typically, audiences respond best to content that carries authority (from factually trusted sources such as the Government) or authenticity (content that connects through personal or social relevance).

Successful TV has both authority and authenticity and the really successful ones are memorable – generally through well-executed, great ideas that appeal to the emotions (through shock or comedy).

A good example is Keira Knightley’s Women’s Aid commercial:

The production values are high, the storyline is strong and the effect of the film is to shock; but if we do not remember the website listed at the end, once the ad finishes we are left shocked but no longer engaged.

Internet content

With the arrival of YouTube came Manic Dog, Mystic Cat and endless wedding carnage videos. However, once TV producers started to talk with web developers (with the aid of a translation service) the result was a subtle shift in the style and format of programmes.

Interactive software has enabled content producers to give audiences a different experience; multi-layered options in story, format and delivery that no longer depend on high production values but instead rely on engagement through information and choices.

The Government anti-knife crime video campaign, ‘Choose a Different Ending’, is a good example of informed choice given to an audience:

Due to the interactive nature of the viral video, the user/target audience is forced to think about knife crime and the choices they are being asked to make. Each decision is then brought to life in the video, offering an insight into the consequences of carrying a knife. This is a good example of a campaign initiative that can only work online, as it relies on audience interaction.

The video engages the target audience in several ways:

- It is shot from an individual perspective i.e. the player sees the world through the eyes of one person

- It is shot on a council estate and then in the surrounding areas (park, nearby roads), so that the location is a familiar one to the target audience

- The cast is formed of the target audience, ensuring that the language and dress code would also be recognised by this audience

- The video was created with the aid of the target audience which helps with authenticity

Paid, owned and earned

For a while we settled into the comfort of three areas where content would be delivered and debated:

• Paid: TV commercials
• Earned: Comments on a YouTube video
• Owned: A company’s website

 

Of these three areas, earned has proven to be the most valuable as it carries authenticity through endorsement from peers.

Once hit counts and comments turned into real currency, producers soon realised that success with the audience required more than simply being in the same space, even if the content was clever or well-produced. It became clear that the appropriate tone, language and social context were essential for success.

Take the Government swine-flu film, 2009:

This was a TV ad that was also delivered and promoted online, receiving a whopping 380 hits on YouTube. The ‘Catch it Bin it Kill it’ message was generally dismissed as something for other people (perhaps the penalty for wearing bad jumpers in lifts).

The Government then commissioned a viral video to deliberately spoof the official one, involving actors from the target demographic and contemporary music. The result is much more fun.

Same message; different style (smaller budget); 1 million hits on YouTube. Enough said.

How we consume media

Almost more important to ‘where’ people are watching their videos is ‘how’ people are watching them.  This has an effect on the creative and production process.

Viewing habits can be grouped into three main types of activity:

- Snippets (spontaneous media activity)

- Boutique (speciality media searches)

- Catch-up (fitting TV schedules around our own lives)

A recent survey of 1,300 mobile Internet users below the age of 25, showed that most use a mobile device to talk to friends about the show they are watching, a trend known as ‘Social TV’.

Social media

Social media has altered the definitions of paid, earned and owned media or at least has blurred the lines between them. Now, the challenge that agencies face is figuring out how to integrate all three forms of media for maximum effect.

After all, social content, by definition, can lack authority but it has authenticity because it establishes relevance and context with our friends and our surroundings.

Let’s have a diagram.

Sponsorship events

We know there are Fans (consumers) who have Passions (Sport, Music, Art). Sponsored activities provide the magical third piece of the puzzle – the Location. This is not just the location of the event, but, thanks to mobile phones, the location of fans too. And this is powerful intelligence regarding media capture and distribution options.

Radiohead’s concert video shot in Prague in 2009 by 50 fans on Flip cameras makes you feel like you are standing amongst the crowd:

It appeals to fans because it was made by fans, contains fans and gives the fans that couldn’t go the feeling that they were there.

And the effects go beyond the concert. The video was endorsed and published by the band; further projects have been planned by the fans that in turn become a part of the history of the band, strengthening the relationship between all concerned.

The Social challenge – the media ecosystem

The goal is to connect the dots and integrate all media for maximum results.

It is not just about producing content for an event or campaign but to inspire the target audience to contribute, to collaborate and comment beyond the life of the event.

The media can take on a life of its own, especially if there are core community and social values – a mini ecosystem that can run beyond the campaign.

Mobile

Mobile is ever-increasingly becoming the medium of choice, particularly for image capture and Geo-positioning. According to Comscore, in the next 12 months:

‘We predict more than half of all mobile consumers will have access to mobile media, largely driven by growing adoption of smartphones. Identifying the synergies that exist between all consumer touch points – traditional PC internet, mobile media (via app and browser), tablets, etc. – and understanding how consumers use these devices to fulfil different needs and convenience levels will be of critical importance to marketers.’

How does all this affect production for Synergy Clients?

Social / mobile media is very powerful but it often requires a paid spark.

Synergy already produces world-class output and my goal is to bring broadcast, online and social production and planning experience into close proximity with the Synergy team and clients hopefully resulting in:

- Real-time intelligence on media options available

- Advice on production and delivery techniques, and suppliers to maximize creative impact

- Guidance on delivery options, channels, asset management (now and future) and measurability. If they are managed, assets can be re-purposed, like this COI text driving radio ad that was repurposed (very cost-effectively) as a viral video simply by adding graphics

Here is fifteen years of TV and web production distilled into my simple media AIM chart:

In Summary

- Content has developed from a one-way communication to an interactive conversation endorsed and measured through social reference

- The balance  of emotional, intellectual and social engagement should be carefully planned depending on the target audience and mediums available

- Technology and innovation drive the reach of our work but synergy between content producers and audiences fuels its impact

By Colin Burgess on October 13th, 2011

Tags: Advertising, Alcohol, Branded content, Celebrity, community, Content, Default, Digital marketing, Facebook, Media, Sponsorship, Synergy, Synopsis, Television, Viral Marketing, YouTube

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Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand’s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital and PR targeting international rugby fans.

The ambassadors featured in print ads showing them flying the GUINNESS flag and giving their all for their country, in doing so proving that they themselves are made of more. Point-of-sale creative was rolled out in pubs and supermarkets across the country offering fans the chance to win tickets to the RBS 6 Nations (of which GUINNESS are Official Beer Partner).

Synergy secured national and regional press, broadcast and online coverage across England, Scotland and Wales through interviews with the players. Dynamic action shots of the players accompanied the interviews linking their national flag with the flag featuring in the TV ad campaign and reinforcing the brand’s support of the home nations.

To get fans closer to the action, we sponsored the Lewis Moody app to deliver an exclusive blog. GUINNESS fans who left messages of support for both Lewis and Lee on the brands Facebook page had the chance to receive personalised messages back from the players.

For those fans that haven’t been able to follow their team out to New Zealand, our man “Hutch” has been supplying a weekly video diary of his travels and meeting the home nations’ supporters.

To engage fans offline we took England pace man Ugo Monye to Asda in Gloucester to meet fans and staff at the supermarket, allowing them to have their photo taken with the rugby star and take part in the GUINNESS Rugby Reflex game.

Finally, the campaign’s TV ad, directed by Oscar winner Tom Hooper and produced by ad agency AMV, sees our intrepid hero overcome an army to prove that he and his team are made of more. Check it out below.

By Caroline Ayling on October 13th, 2011

Tags: Advertising, Alcohol, Facebook, Food & Drink, Guinness, PR, Public relations, RBS 6 Nations, Rugby, Synergy, YouTube

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Who is ‘The Glenlivet Man’?  That’s what Synergy was tasked to help  bring to life at Chivas Brothers’ very own offices.  The idea was to give Glenlivet employees a visceral taste of their target audience by immersing themselves in The Glenlivet Man’s lifestyle and passions

On arriving at their offices one morning, staff were met by a redesigned office space which was completely decked out from top to bottom in Glenlivet green, cream and gold. Detail hit every corner including the washrooms where green and cream Molton Brown handwash sat underneath quotes epitomising the brand values.

The Glenlivet Room contained a ‘Glenlivet through the ages’ display which helped to encapsulate the unique heritage of the brand.  Throw in a few Glenlivet green bean bags and we had ourselves a veritable treat of a workshop room!

Refreshments are always a way to employees’ hearts.  As the queue in the canteen developed it seemed the pairing of 12YO, 15YO and 18YO Glenlivet Single Malts with a range of nouveau desserts (to match the different tastes) would outdo all the other work we had put in (and would make for an especially unproductive afternoon).

However, the most attention-grabbing room turned out to be the one set aside to explore  The Glenlivet Man’s recreational habits. Decked out with coat and hat stands, the room featured a wet shave barber and shoe shiner to attend to staff in a way that The Glenlivet Man might be attended to himself. While ‘Mr Swervy’, our truly ‘one-of-a-kind’ shoe shiner, pulled more customers, it was those who took to the chair for a wet shave who got to experience 20mins of pure Glenlivet Man living.  Magazines which appealed to the gent-about-town and only the highest quality chatter with our Pall Mall Barber Ben left the participants feeling debonair and ready to recommence work with a new vigour.

With Glenlivet fever a firm fixture in the office, it was demanded that the new look branding be left in place around the office.  Our job was done – Glenlivet and ‘The Glenlivet Man’ brought to life in the Chivas office block!  A little bit of Belgravia brought to Hammersmith on a Tuesday afternoon.

By Luke on July 26th, 2011

Tags: Alcohol, Default, Event management consultants, Food & Drink, Synergy, Synopsis

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This May, Synergy worked with Chivas Regal, the world’s original luxury Scotch whisky, on an international guest management programme, which saw over two hundred guests walk up the infamous red carpet as part of Chivas Regal’s sponsorship of the 64th Cannes Film Festival.

Now in its third year, the programme was even more glamorous, star studded and luxurious. Guests from 19 global markets participated in a 24 hour action packed itinerary throughout the 10 day event. Guests stayed at the 5 star luxury Hotel Martinez, home too many of the A-list stars throughout their time in Cannes. A dedicated Chivas Salon and Gentleman’s Quarter was offered, allowing guests to be pampered and made-up before walking down the red carpet in front of the world’s media. They were wined and dined at the Michelin starred Palme d’Or restaurant and finished the night in style at the Chivas House where they partied in style until the early hours drinking a range of exclusive Chivas cocktails. Their experience was rounded off with lunch on the beach front and a helicopter trip back to the airport.

Home to celebrities and Chivas Regal guests throughout the Cannes Film Festival

Chivas House - after-party venue for guests

In addition to all the glitz and glamour, the 2011 campaign saw the launch of a new and hugely important partnership, with the charity FilmAid International. Movie legend and President of the Jury for this year’s Festival de Cannes, Robert De Niro attended the launch to show his support for the initiative, which will help educate and inspire communities in need through the power of film. An initial donation of $100,000 (US) was made by Chivas Regal to support FilmAid projects across the world. The partnership aligns well with values that Chivas Regal is passionate about: brotherhood, generosity and integrity.

Film legend Robert De Niro attends the Chivas Regal and FilmAid partnership launch in Cannes - May 2011

FilmAid International is a humanitarian organisation that harnesses the power of film to educate and bring hope to refugees and other communities in need around the globe. FilmAid works in partnership with the United Nations refugee agency (UNHCR) and other global aid organisations to bring film and video programs that inform, inspire and empower to more than 1 million people.

To further build global awareness as a truly premium Scotch whisky brand and of their continuing partnership with the internationally renowned Film Festival, increased advertising was taken around the town at key locations, further highlighting them as a major player within the film industry.

Chivas 25 advertising, located outside the Palais des Festival on the Croisette

Additional Chivas branding in Cannes

Aside from all the hard work and long hours spent in a darkened office (which Kayne West actually walked through), the Synergy team put spare time to good use with some shameless celeb spotting. Our key spots include, Jude Law (swoon), Robert De Niro (cool), Jane Fonda (seriously, nearly 85?), Patrick Dempsey (McDreamy), Ronnie Wood (and pet dog), Eva Herzigova (cracking legs) and none other than Mrs Doubtfire herself!

Emily, Sam and Mrs Doubtfire!

By Emily Waring on June 17th, 2011

Tags: Alcohol, Awards, Default, Event management consultants, Food & Drink, Public relations, Sponsorship, Synergy, Travel, Twitter

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Having worked on a number of different Chivas Brothers projects in the last year, it was exciting to receive a brief from a brand that was new to us, Royal Salute.

Last weekend we managed the guest programme for the launch of Royal Salute, ‘Tribute to Honour’ in London.

Royal Salute treated guests to a weekend of luxury that you would only expect from the world’s leading luxury Scotch whisky. This included accommodation at Claridge’s, an informal dinner at Koffmann’s on the Friday; lunch at The Ritz the following day, and dinner at One Mayfair that evening.

Following the lunch on Saturday, guests attended Garrard for the unveiling of a very rare and special bottle of Royal Salute - so rare that only one man in the world has tasted it: creator and Master Blender, Colin Scott. This bottle is known as ‘Tribute to Honour’.

‘Tribute to Honour’ has been created to pay homage to the oldest crown jewels of the British Isles: The Honours of Scotland.  It is presented in the spectacular bejewelled bottle, dressed by Garrard in flawless diamonds and shimmering gold. As the world’s oldest jeweller to royalty, Garrard embellished the Royal Salute Tribute to Honour bottle with 413 flawless white and black diamonds.

Each bottle of Royal Salute ‘Tribute to Honour’ is individually numbered and priced at £122,000 (US$200,000) with only 21 in existence!

The pièce de résistance of the weekend took place on Sunday, as guests braced themselves for the wind and rain to head to Ascot to watch Prince Harry compete against his brother, the Duke of Cambridge, in the Sentebale Polo Cup, sponsored by Royal Salute. Before you ask, there was sadly no Kate Middleton appearance, but guests mingled with the two Princes, Zara Phillips, Neve Campbell, Karolina Kurkova and Ellie Goulding!

A number of our guests had the privilege of meeting Prince Harry following the defeat to his brother in the polo match - an experience that they will never forget. All guests attended the official dinner and Royal Salute after party in the exquisite grounds of Coworth Park.

By Samantha Pillage on June 17th, 2011

Tags: Alcohol, Brand marketing, Event management consultants, Event management service, Experiential marketing, Sport

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Ballantine’s 12 (the twelve-year-old aged brand of Ballantine’s, the world’s number two whisky) wanted to own an engaging PR property that would help its markets generate PR at a local level  – bringing to life the Ballantine’s 12 creative territory of “…leaves an impression by taking you BEYOND”.

Rising to the challenge, Synergy devised the first ever Art of BEYOND bar(above) for Ballantine’s 12, designed to combine a media launch with a whisky education for all guests.  Our role included creating the concept, developing a list of potential artists, commissioning and managing the artists during the design phase and installation process, guest and event management during the unveiling and creating a PR activation toolkit to send out to markets to inspire them to create their own Art of BEYOND events locally.

Ballantine’s commissioned six top European artists and designers (L-R below: Jovo Bozhinovski, Laurent Louyer, Luis Gallussi, Lee Broom, Oskar Zieta, Rolf Sachs – with Ballantine’s ambassador Fredrik Olsson) from different disciplines to each create a different element of the concept bar. It was crucial that the artists resonnated with the brand’s key markets such as Bulgaria, Poland, France and Spain, and that their very individual designs worked together to form a cohesive, BEYOND concept.

Bulgaria’s Jovo Bozhinovski (below) was responsible for creating the floor to represent the landmass of Scotland, home of Ballantine’s, as a shimmering puddle of water and therefore create the illusion of a bar that is literally melting.

Lee Broom created the bar stools (below), influenced by old-fashioned cut glass and crystal decanters with a youthful twist, reflecting the brand heritage perfectly.

Creatmosphere, the creative lighting studio, used artistc lighting (below) to hide and reveal the individual elements of the installation and create the ambience within the Art of BEYOND bar.

Spanish based artist Luis Galliussi was responsible for the wall design (below) where he used trompe l’oeil effects with the Ballantine’s logo.

Rolf Sachs (below) designed a new glass for the Ballantine’s 12 Art of BEYOND Bar called Double Take. The surface of the whisky glass was frosted and included reversed text which could only be clearly read when the contents of the glass had been drunk and the mirrored coaster accompanying the glass had been used, revealing the Ballantine’s 12 Year Old brand manifesto.

Poland’s Oskar Zieta was responsible for creating the actual bar (below).  Using his patented method of inflating steel he created a bar which resembled a pile of icecubes.

To add to the experience, Fredrik Olsson, Ballantine’s 12 Year Old ambassador, created a series of Art of BEYOND cocktails inspired by the work of the artists for guests to enjoy.

By all accounts the event was a huge success. As well as press coverage on the event, an extensive library of stock photography and video footage was secured and created a base for Ballantine’s to build on both in the art world and across all of its global markets.

By Lydia Oates on April 20th, 2011

Tags: Alcohol, Art & Design, Brand marketing, Communications, Design, Food & Drink, PR, Synergy, Synopsis

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Jameson did it in sixty seconds… Well almost. Just one weekend at least.

One weekend, two red carpets, twelve countries, nineteen Awards handed out and more celebrities and international press than you could shake a stick at.

On Friday 25^th March, Jameson Irish Whiskey held the Done in Sixty Seconds Competition Global Final at the London Film Museum – and Synergy supported both the UK and Global brand teams with their PR around the event. This Award is one of fourteen presented at the Jameson Empire Film Awards – which took place just two days later on Sunday 27^th March, at the Grosvenor House Hotel.

The DISS competition saw twenty-four finalists from all over the world come together for the evening, where their short films were shown in front of four influential film industry specialists which included, Actor and Comedian, Chris O’Dowd and Director Neil Marshall, led by Empire Magazine Editor Mark Dinning. Even Oscar-winning Director of The King’s Speech, Tom Hooper, sent his regards via a video-link from LA, giving his own favourites to the judges for consideration.

The judges picked five films to take forward to the Jameson Empire Film Awards where the overall winner of the DISS competition was announced on Sunday night. The 2011 shortlist included two UK finalists, Michael Whaite from the UK (The Lion King), Lee Hardcastle from the UK (The Exorcist), plus, Valentina Kurochkina & Sergey Potapov from Russia (Avatar), Maeve Stam from The Netherlands (127 Hours) and Samuel Heiligers from Sweden (Indiana Jones) who all got the chance to rub shoulders with their movie icons from the world of film.

On Sunday, the Synergy girls glammed up to the max as celebrities from the world of film, TV and music sashayed up the red carpet. The film industry’s biggest and most respected stars turned out to celebrate in style .

The 2011 ceremony, which was again hosted by comedian Dara O’Briain, was honoured with the presence of such leading names from the world of cinema as Anna Kendrick, Talulah Riley, Lasse Hallström,  Jonathan Ross, the cast of The Inbetweeners, Sarah Harding, Jessica Hynes, Noel Clarke, Kate Magowan, Neil Marshall and Joanne Froggatt among others.

Jameson and Empire magazine also acknowledged and honoured one of Britain’s most exceptional actors for his phenomenal body of work; Gary Oldman was bestowed the Empire Icon, which was presented to him by his Tinker, Tailor, Soldier, Spy co-star Colin Firth.

Keira Knightley took home the Empire Hero Award (presented by Jameson), which was presented to her by her friend and Atonement co-star, James McAvoy. Unfortunately the two UK DISS finalists were pipped to the post by Maeve Stram from The Netherlands (127 Hours) for her interesting and unique interpretation of the Danny Boyle Oscar-nomiated movie.

Synergy also ran series of competitions giving ten enthusiastic lovers of film the chance to mingle with A-list celebrities for the night, socialising in the same room as Keira Knightly and Gary Oldman. The prize also included VIP tickets to the after show party so many of them were dancing until dawn at Aqua on Argyll Street.  Embracing the opportunity, many of them were overwhelmed with meeting their idols and some of them even managed to grab a few sneak pictures, much to their delight.

It was a star-studded evening with more light bulb flashes, sparkly shoes and fake tan, than anyone could image (boys included).  The whole weekend flew past in what felt like 60 seconds, but the Awards received and the memories gained will be timeless.

To all budding film directors; one day this could be you attending the Jameson Empire Film Awards. Keep your eyes peeled for the 2012 Done in 60 Seconds competition and in the meantime, log-on to the Jameson Empire Done In 60 Seconds Film Academy to learn top movie-making tips from the stars: www.jamesonwhiskey.com/DISS.

By Francesca Gamble on April 20th, 2011

Tags: Alcohol, Awards, Film, Media, PR, Sponsorship, Synopsis

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