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	<title>Synergy Blog &#187; Advertising</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Experiential Marketing in 2012: Trends, Tech and Trailblazers</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/experiential-marketing-in-2012-trends-tech-and-trailblazers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/experiential-marketing-in-2012-trends-tech-and-trailblazers/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:18:16 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flash mobbing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[In a year of huge cultural, historical and sporting relevance, brands will be (and already are) fighting for ‘white space’ and unique ways to engage with the British public. During this very busy year the strategy and tactics that brands choose are critical, which is why we decided to use this Synopsis to look at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy Loves&#8230;Rolls-Royce &amp; Rankin: Spirit of Ecstasy</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-rolls-royce-rankin-spirit-of-ecstasy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-rolls-royce-rankin-spirit-of-ecstasy/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:13:19 +0000</pubDate>
		<dc:creator>Matt Kiernan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120118/</guid>
		<description><![CDATA[What happened? In order to celebrate 100 years since the creation of the Spirit of Ecstasy, our fellow ‘Engineers’ ‘Partners Andrews Aldridge’ and Rolls-Royce commissioned the British photographer Rankin to capture 100 contemporary images of the female form that are inspired by Rolls-Royce’s renowned symbol, including her power, speed and beauty. In his own words, this [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-rolls-royce-rankin-spirit-of-ecstasy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Rugby World Cup 2011 Post Mortem</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:20:21 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[All Blacks]]></category>
		<category><![CDATA[Rugby World Cup 2011]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111110/</guid>
		<description><![CDATA[Over a month on from the Rugby World Cup Final and the post mortems are just about complete. Global TV audiences of 4 billion have been reported, social media round-ups published, teams of the tournament have been selected by all and sundry, and the New Zealand Herald has discovered some other sports to write about. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Synergy Loves&#8230; Nike making a splash with ‘Explosive Water Projections’</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-nike-making-a-splash-with-%e2%80%98explosive-water-projections%e2%80%99/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-nike-making-a-splash-with-%e2%80%98explosive-water-projections%e2%80%99/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:13:40 +0000</pubDate>
		<dc:creator>Adam Shapland</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Basketball]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[New York Knicks]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Projection]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111111/</guid>
		<description><![CDATA[﻿﻿﻿﻿﻿﻿What happened To mark the launch of Carmelo Anthony’s new “Jordan Melo M8 trainer” Nike showcased some &#8221;mad skillz&#8221; of their own at a surprise night-time show at Pier 54 in New York City. Forget the standard 3D projection, this was an &#8216;Explosive Water Projection&#8217; and a crowd of more than 2,500 people gathered around the Hudson River to watch a three-storey-tall [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-nike-making-a-splash-with-%e2%80%98explosive-water-projections%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The future’s bright, the future’s freemium. Or is it?</title>
		<link>http://www.synergy-sponsorship.com/blog/20111108/the-future%e2%80%99s-bright-the-future%e2%80%99s-freemium-or-is-it/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111108/the-future%e2%80%99s-bright-the-future%e2%80%99s-freemium-or-is-it/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 09:58:48 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Paywall]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111107/</guid>
		<description><![CDATA[The recent 100th edition of my beloved Stylist magazine got me thinking about the changing face of content on the streets of London. Commuters now have an embarrassment of riches from which to choose when it comes to free reading matter: Stylist on a Wednesday is followed by Shortlist and Sport on Thursdays and Fridays [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111108/the-future%e2%80%99s-bright-the-future%e2%80%99s-freemium-or-is-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A brief history and long future for content</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 12:25:49 +0000</pubDate>
		<dc:creator>Colin Burgess</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[Content forms an integral part of our work; understanding the factors regarding emotional and intellectual engagement with an audience are important in order to create meaningful experiences. The aim of this article is to trace the evolution of content creation and delivery in light of advances in technology and changes in social activities; hopefully giving [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230; the M&amp;S &#8216;On Your Marks&#8217; Westfield Stratford campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:07:00 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What Happened? On Tuesday September 13, Westfield Stratford City opened its doors to the public. Against the background of a day-long blaze of publicity, Mayor of London Boris Johnson cut the opening ribbon whilst invoking Chaucer, followed by pop diva Nicole Scherzinger strutting her stuff before a (slightly bemused) VIP audience. But by far the most important [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230; ASOS: The Urban Tour</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:06:07 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[London Fashion Week]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What happened? Online fashion retailer ASOS has continued its pioneering digital approach by utilising urban culture to promote its new 2011 Autumn/Winter menswear collection. Through a new online experience, the ASOS Urban Tour uses an interactive platform to showcase its latest range, by zooming in on a variety of street performers including skaters, dancers and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GUINNESS Home Nation Rugby Heroes are Made of More</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:02:03 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Made of More]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand&#8217;s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Rules of the 4th Era of Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:23:56 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[abcde]]></category>
		<category><![CDATA[social era]]></category>
		<category><![CDATA[Synergy framework]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110825/</guid>
		<description><![CDATA[Sponsorship is dead, long live sponsorship &#160; Those of you who are regular readers of Synopsis may have spotted a pattern. The lead articles are not Synergy’s random musings but rather the building blocks of a bigger story about the new rules of sponsorship. But before we get to the rules, a little bit of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/feed/</wfw:commentRss>
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