Author archive for ‘Synergy’
Two paradoxes are central to the unique commercial value of all Olympics, but especially Beijing 2008. The first is that the outwardly non-commercial Olympic brand essence is in fact highly commercial territory, being enormously emotive. The second is that while the Olympics is overtly global, it’s also, for the host country, an intensely national experience.
Click here to read the full article, courtesy of Media.
By Synergy on August 21st, 2008
Tags: Press Clipping
Christine Ohuruogu complete her journey from sporting exile to the top of the Olympic podium when she won the 400 meteres in the Bird’s Nest Stadium yesterday.
However, the wild celebrations at her family home in Stratford, East London, a short jog from the site of the new Olympic stadium, were tempered by questions about her suitability to be the poster girl for the 2012 Games.
Click here to read the full article, courtesy of The Times.
By Synergy on August 20th, 2008
Tags: Press Clipping
Increasingly stringent laws to combat ambush marketing hit a whole new level last week when it emerged that the orgaisers of the 2010 World Cup in South Africa have proposed a new by-law that could result in prison sentences for offenders (MW.co.uk August 13th).
Click here to read the full article, courtesy of Marketing Week.
By Synergy on August 20th, 2008
Tags: Press Clipping
With their best Olympic performance of the century, the team are likely now to attract a lot of attention from companies of course wanting to associate themselves with the successful Olympians. So what is the value of the brand Team GB?
Click here to watch the video, courtesy of Sky News.
By Synergy on August 19th, 2008
Tags: Press Clipping
Rebecca Adlington’s double gold medal success will ensure her lucrative earnings from sponsorship and endorsement deals, with her potential boosted by the fact the Olympics are coming to London next, say experts.
Click here to read the full article , courtesy of The Observer.
By Synergy on August 17th, 2008
Tags: Press Clipping
Nick Cosgrove and Tim Crow discuss the decision by Carl Lewis to step down as an ambassador for McDonalds, the importance of the Olympics to sponsor brands and the growth in ambush marketing.
Click here to listen to the discussion, courtesy of BBC Radio 4 - Today Programme.
By Synergy on August 15th, 2008
Tags: Press Clipping, Synergy
‘Wearing the colours of your team is essential for any die-hard football fan and they’ll go to extraordinary lengths to support their team. The shirt is part of your way of belonging, football is an enormously passionate sport and sponsoring a team is for a lot of people absolutely the most important thing in their lives.’
Click here to watch the video, courtesy of BBC News 24.
By Synergy on August 15th, 2008
Tags: Press Clipping
‘LONDON – Global and domestic Olympic sponsors are missing a major online opportunity by not integrating search marketing into their activation strategies, according to a study.
Research by Synergy Digital, the joint venture between sponsorship specialist Synergy and digital specialist Altogether, found that none of the sponsors of Beijing 2008 and London 2012, which include brands such as adidas, BP and McDonald’s, are ranking on the first page of Google’s natural search results when consumers search for simple Olympic related terms, including ‘Beijing Olympics’, ‘Olympic Games, or London 2012”
Click here to read the full article, courtesy of Brand Republic.
By Synergy on August 14th, 2008
Tags: Press Clipping
Nike has secured waivers from the International Olympic Committee (IOC) to run ads featuring Olympic athletes during the duration of the Beijing Games.
IOC regulations stipulate that athletes must not feature in brand activity during the Olympics, but the sports giant has been granted dispensation to run the ads. The waivers have been granted despite the fact that rival Adidas is the official sponsor.
Click here to read the full article, courtesy of Brand Republic.
By Synergy on August 14th, 2008
Tags: Press Clipping
The re-branding of Karen Earl Sponosrship as Synergy is described as evolution, not revolution by the company’s CEO Tim Crow. Launched 24 years ago in the UK by its eponymous founder, KES won a clutch of domestic and international sponsorship awards as it built its reputation in sport and beyond.
Click here to read the full article, courtesy of Sport Business.
By Synergy on August 7th, 2008
Tags: Press Clipping
Find us on Google maps