Synergy’s Steph Branston comments in PR Week on how Jenson’s recent Title victory will make him a super star. To read the full article click here
By Synergy on October 20th, 2009
Tags: Press Clipping
Author archive for ‘Synergy’
Synergy’s Betfair Challenge Series campaign in PR Week
This week’s PR Week features Synergy and the Betfair FanvFan Ashes campaign. To read more, click here.
By Synergy on October 8th, 2009
Tags: Press Clipping
Much ado app-out nothing?
Dominic Curran comments in Sport Business International on how the mobile phone app phenomenon will affect the sports marketing industry. To read the article, click here.
By Synergy on October 8th, 2009
Tags: Press Clipping
Brand Health Check: Formula One
Scott Garrett comments in Marketing on potential solutions to the brand and business challenges facing Formula One as the sport reels from yet another scandal.
To read the article, click here.
By Synergy on October 8th, 2009
Tags: Press Clipping
Synergy in PR Week
Synergy’s Caroline Ayling features in PR Week playing table football ahead of the Manchester derby. To read the full article click here
By Synergy on October 1st, 2009
Tags: Press Clipping
Should sponsors be concerned by cheating in sport?
Tim Crow comments in Marketing on the implications for sponsors of the recent scandals in rugby and F1. Click here to read the article.
By Synergy on September 29th, 2009
Tags: Press Clipping
Sponsorship body aims to root out ‘cheats’
ESA & Synergy Chairman Karen Earl warns sport’s governing bodies to clamp down on cheating or risk a backlash from sponsors.
To read the article, from Marketing, click here
By Synergy on September 23rd, 2009
Tags: Press Clipping
Trading places: high-profile marketers are working for ad agencies
Scott Garrett comments in Marketing about crossing the client/agency divide. To read the article, click here
By Synergy on September 22nd, 2009
Tags: Press Clipping
When there’s nothing new to say, don’t say anything at all
Reading through my daily Google News Alert I came across a press release from Endsleigh Car Insurance issued Sunday last where, according to the headline, Endsleigh ‘looks ahead to the rest of Formula 1 Grand Prix 2009 season’.
What followed was a short summary of Michael Schumacher’s failed return to Grand Prix racing, Luca Badoer taking the place of the injured Felipe Massa, and questioning how many more teams will leave the sport following BMW’s decision to call it a day.
Not exactly ‘what Formula 1 Grand Prix fans can expect from the rest of the season’ as promised in the release, but more a lazy regurgitation of old news.
Luca Badoer has been and gone, having raced in both the European and Belgian Grands Prix, before being replaced last week by fellow Italian Giancarlo Fisichella; BMW are well into the process of trying to find a buyer; and ‘Crashgate’ has been dominating the F1 media agenda.
Despite the stories mentioned in the release being more than two weeks out of date, a quick Google search revealed pick-up on more than twenty websites.
It’s tough for brands not directly associated with Formula One or one of the current teams to benefit from the sport’s perceived glamour and large fan base. Endsleigh Car Insurance have shown themselves to be a little off the pace, which for a sport that lives and dies by fractions of a second will not endear the brand to motorsport’s hardcore.
By Synergy on September 17th, 2009
Betfair agree sponsorship with FC Barcelona
Synergy recently advised Betfair on the negotiation of a new marketing partnership with FC Barcelona. Marketing covers the announcement of the partnership here
By Synergy on September 11th, 2009
Tags: Press Clipping
Tags
Advertising Betfair Branded content Brand marketing Digital marketing F1 Football London 2012 Manchester United NFL Nike Olympics Olympic sponsorship PR Public relations Rugby Social Media Sponsorship Synergy Twitter
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
Find us on Google maps