Tim Crow comments in The Times on the marketing potential of Britain’s newest world champion.
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By Synergy on August 18th, 2009
Tags: Press Clipping
Author archive for ‘Synergy’
Bupa to develop Great Run sponsorship
Marketing Week: healthcare company Bupa has appointed Synergy to develop the experiential and PR activation around the Bupa Great Run Series.
To read the article, click here.
By Synergy on August 18th, 2009
Tags: Press Clipping
Bupa appoints Synergy to manage Great Run Series sponsorship
LONDON, 17 AUGUST 2009: Bupa, the leading healthcare company, has appointed specialist marketing consultancy Synergy to deliver the experiential and PR activation around the Bupa partnership with the Great Run Series. The initial activity will enhance this year’s programme, and the brief also includes developing a long term strategy for the sponsorship.
Bupa is the title partner for the Great Run Series, which has over 160,000 participants each year and features the Bupa Great North Run, the world’s largest mass participation run. In addition to the running activity, Synergy will also assist developing the use of sponsorship throughout the company and create ways to demonstrate the breadth of the Bupa business.
Fiona Vigar, Acting Head of Brand at Bupa said: “We’re really pleased to be working with Synergy who are helping us to showcase Bupa’s medical expertise within running. Their ideas will help show the breadth of the Bupa business in the media coverage surrounding the Great Run Series. We are hoping to introduce some new touch points this year and build on those in 2010.”
Synergy CEO Tim Crow said: “We’re very proud that Bupa has chosen us as a partner, and relish the opportunity to help them leverage the Bupa Great Run Series across multiple marketing channels, particularly by bringing to life the company’s extensive sports medicine expertise.”
To read the full press release, click here.
By Synergy on August 18th, 2009
Tags: Press Clipping
Defining Sponsorship – Opening The Debate
Synergy and European Sponsorship Chairman Karen Earl writes in Sport Business on the debate about the need for new perspectives on sponsorship.
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By Synergy on August 12th, 2009
Tags: Press Clipping
Abu Dhabi’s Premier League ties grow
Tim Crow comments in The National on Abu Dhabi’s burgeoning investments in the Premier League.
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By Synergy on August 11th, 2009
Tags: Press Clipping
Who has the rights to Team GB?
Tim Crow comments on UK Sport’s Team 2012 sponsorship initiative in Marketing magazine.
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By Synergy on August 4th, 2009
Tags: Press Clipping
Behind the headlines with Karen Earl
Karen Earl interviewed by Gorkana. To read the interview, click here
By Synergy on July 31st, 2009
Tags: Press Clipping
Media Week’s Viral of the Week: Betfair Ashes Challenges
Media Week features Synergy’s Phil Tufnell versus Jason Gillespie Ashes Challenge virals. To read more, click here
By Synergy on July 31st, 2009
Tags: Press Clipping
Are there now too many marketing stunts that centre on dates?
EDF’s unilaterally-declared ‘Green Britain Day’ received more attention from rival energy suppliers than consumers, driving debate that the proliferation of such events has devalued them.
Tim Crow comments in Marketing magazine’s Marketing Society Forum. To read the article, click here
By Synergy on July 31st, 2009
Tags: Press Clipping
Old boys’ network damaging female athletes’ success, warns report
Karen Earl quoted by The Times, in a piece by Ashling O’Connor highlighting a forthcoming Government-backed report which reveals that a crisis in women’s participation in sport is being exacerbated by a lack of female representation at board level in UK sport.
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By Synergy on July 6th, 2009
Tags: Press Clipping
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