Author archive for ‘Synergy’
Synergy gave gave one lucky fan the chance to drive an F1 car around Silverstone last Wednesday, 4 November, as part of an activation for Williams F1 sponsor Philips. To read the full article from Event magazine click here
By Synergy on November 9th, 2009
Tags: Press Clipping
Synergy’s Chairwoman and founder Karen Earl interviewed by Kevin Eason in The Times.
Click here for the interview.
By Synergy on November 9th, 2009
Tags: Press Clipping
FINALISTS IN NATWEST EVERYWOMAN AWARDS ANNOUNCED
Karen Earl chosen as a finalist in the Hera category
The finalists in the 2009 NatWest everywoman Awards have been announced, recognising the phenomenal success of the UK’s most inspirational female business owners. Now in its seventh year, the awards identify and celebrate successful entrepreneurs who are making strides during this challenging business climate, paving the way for future generations of aspiring women.
Difficult economic conditions and a desire for flexible working are two regularly cited reasons why women choose to re-evaluate their career options and launch their business idea. The finalists in this year’s NatWest everywoman Awards are shining examples of how hard work, passion, determination and a refusal to give up can lead to overwhelming achievements. All have a passion for growing their business in an ethical and sustainable way, and understand the value and importance of attracting and retaining the best staff. Many have overcome significant obstacles to reach their goals, but have used these negative experiences to develop their own business ethos. Instead of choosing their career over their family commitments, these finalists have chosen to balance life and work on their own terms, not letting go of their dreams, but allowing the two to run in harmony.
Karen Earl, from London, has been shortlisted for the Hera Award for the most inspiring entrepreneur aged 50 or over.
When she followed her PR boss to join a start up business, little did Karen Earl know that it would propel her to become the best-known woman in the sponsorship industry. Starting at the bottom and with no sponsorship experience, Karen managed the prestigious B&H Cup cricket account so successfully, it transpired, that when she launched her business in 1984, B&H became her first client along with Cornhill Insurance, sponsors of Test cricket.
Karen’s passion for sport undoubtedly served her as well then as it does today. She broke ground with her vision for an impartial agency that advises clients on maximising their sponsorship investment, not selling sponsorship opportunities as was the norm in the industry. She quickly grew her business, attracting some of the biggest names in the industry including RBS, Bupa, Guinness, Betfair and Coca Cola. As one of very few women in the sector, her appointment to work with the notoriously male-dominated MCC led to media headlines. Today, she is one of the inaugural female associate members.
By Synergy on November 9th, 2009
Tags: Press Clipping
Synergy Communications Director Steph Branston comments in PR Week on the controversial decision by Newcastle United’s owner Mike Ashley to re-brand St James’ Park. To read the article, click here
By Synergy on November 6th, 2009
Tags: Press Clipping
This week’s Gorkana PR features Synergy’s Betfair Challenge series campaign. To read the full article click here
By Synergy on November 5th, 2009
Tags: Press Clipping
Karen Earl crowned Sunday Times Businesswoman of the Year
Synergy Chairman wins inaugural business award at Sportswomen of the Year
3rd November 2009, London – Karen Earl, Chairman of leading sponsorship consultancy Synergy, was named the first winner of the Businesswoman of the Year Award at today’s 2009 Sunday Times Sportswomen of the Year Awards. The ceremony, which took place at The David Beckham Academy in East Parkside, recognises leading sportswomen and unsung heroes alike.
The Businesswoman of the Year Award, a new award for 2009, is presented to the most inspirational woman running a business within the sports industry. The award is voted on by a judging panel including Amanda Bennett – Head of Policy, UK Sport; Jo Colin – Head of High Quality PE, Youth Sport Trust and chaired by the BBC Radio 5 Live presenter, Eleanor Oldroyd.
Karen Earl, who this year is celebrating the 25th anniversary of Synergy, is Chairman of the European Sponsorship Association; the sponsorship trade association she co-founded in 1990.
Upon winning, Karen commented:
“I’m absolutely thrilled to win this prestigious award. It’s particularly appropriate to have won whilst Synergy is celebrating its 25th year in business. I, of course, would not have won this award had I not been surrounded by such wonderful people”
Since setting up Karen Earl Sponsorship (KES) in 1984, Karen has become the leading doyenne in the industry and is widely recognised as one of the most influential people in sport in the UK. Karen masterminded the agency being bought by Engine in 2007 and having successfully overseen the re-brand of the agency (from Karen Earl Sponsorship to Synergy) in May 2008, the company remains one of the few truly independent sponsorship consultancies in Europe. Synergy boasts a broad range of clients and some of the biggest brands in the world including Aviva, Betfair, Bupa, Chivas Regal, Coca-Cola, Guinness and RBS.
CEO of Engine, Peter Scott commented on the award,
“We had for a long, long time admired Karen from afar and were delighted when she and her team at Karen Earl Sponsorship became part of Engine. Since then our admiration for her has grown in strides – she is an inspirational leader who has built what is widely recognised as a best in class consultancy in the sector.
She is in all senses of the word a true Olympian.”
By Synergy on November 3rd, 2009
Tags: Press Clipping
Dominic Curran comments in The Times on how sponsors would have reacted had Andre Agassi’s drug taking been exposed while he was still a player. To read the article, click here
By Synergy on October 29th, 2009
Tags: Press Clipping
Scott Garrett comments in Marketing on how brands can leverage sponsorship by engaging with unofficial fan communities. To read the article, click here
By Synergy on October 28th, 2009
Tags: Press Clipping
Philip Patterson comments in World Football Insider on Barclays renewing their English Premier League sponsorship. To read the article, click here
By Synergy on October 28th, 2009
Tags: Press Clipping
Scott Garrett comments in the FT on how the change in FIA leadership will affect F1 sponsorship. To read the article, click here
By Synergy on October 27th, 2009
Tags: Press Clipping
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