Marketing features Andy Gray signing up as a Betfair football ambassador, an agreement negotiated by Synergy. Click here for the article.
By Synergy on January 18th, 2010
Tags: Press Clipping
Author archive for ‘Synergy’
Twitter your team to victory
Tim Crow comments in the Wall Street Journal on the increasing importance of social media in brands’ activation of major sponsorships such as the FIFA World Cup. To read the article, click here
By Synergy on January 13th, 2010
Tags: Press Clipping
Can a rugby sevens league work?
Tim Crow comments in the Sunday Times on the commercial potential of the planned UK Rugby 7s league. Click here for the article.
By Synergy on January 4th, 2010
Tags: Press Clipping
Synergy wins Marketing’s Sponsorship Agency Of The Year
To read the full article and find out why Synergy scooped this prestigious award click here
Synergy wins Sponsorship Agency of the Year
8 December 2009: Synergy has been recognised as the UK’s leading sponsorship consultancy after being crowned Marketing’s Sponsorship Agency of the Year for 2009.
Synergy scooped the prestigious award in recognition of a highly successful 2009 in which the company, which this year celebrates its’ 25th anniversary, has enjoyed a series of substantial new business wins including Betfair, Philips, Christophe Harbour and Bupa.
Tim Crow, CEO of Synergy said,
“We could not ask for a greater accolade from the industry in recognition of the quality of our people and our work. We’re absolutely thrilled. It’s particularly appropriate to have won this award whilst Synergy is celebrating its 25th year in business.“
The judging panel was full of praise for Synergy’s global work and the way that the agency ‘has overcome the challenges of 2009 by winning new business and picking up a number of major awards’.
Marketing’s Sponsorship Agency of the Year is the latest in a series of awards for Synergy in 2009 which includes the MCCA Award for Best Communication Campaign featuring Sponsorship, the Sport Industry Award for the Best Sponsorship of a Sport Event or Competition and The Hollis Award for Best Brand Sponsorship (all won for Powerade’s InnerGear Olympic campaign). In addition, Karen Earl, Founder and Chairman of Synergy was last month named the inaugural winner of the Businesswoman of the Year Award at the 2009 Sunday Times Sportswomen of the Year Awards, presented to the most inspirational woman running a business within the sports industry.
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For further information
Stephanie Branston, Director of Communications
T: + 44 (0) 20 3128 6808 / + 44 (0) 7747 038 114
E: stephanie.branston@synergy-sponsorship.com
About Synergy
Synergy (www.synergy-sponsorship.com) is a multidisciplinary specialist sponsorship consultancy founded in 1984, which guides brands from strategy to delivery and counts Aviva, Ballantine’s, Betfair, Bupa, Chivas Regal, Christophe Harbour, Coca-Cola, Guinness, Jameson, the NFL, Powerade, Schweppes and RBS among its clients. Synergy is part of Engine (www.theenginegroup.com).
About Engine
Engine is the UK’s largest and fastest growing independent communications company. Engine employs more than 600 people, containing a family of best in class communications businesses serving the consumer market, the corporate market and the public sector. Engine is an employee-owned business, with one in five staff owning shares in the company. For more information, visit: www.theenginegroup.com
By Synergy on December 8th, 2009
Tags: Press Clipping
Sports stars feel the squeeze as Dubai runs short of cash
Synergy’s CEO Tim Crow comments in the Guardian Online on how Dubai’s shortage of cash is affecting sports stars. Click here to read the full article here
By Synergy on November 30th, 2009
Tags: Press Clipping
Synergy helps Betfair kick off experiential campaign at Old Trafford
Synergy helped Betfair activate a number of experiential activities at Old Trafford on Saturday (21 November) as part of the brand’s Get Behind United initiative. To read the full article in Event magazine click here
By Synergy on November 24th, 2009
Tags: Press Clipping
Thierry Henry brand ‘not irreversibly damaged’
Steph Branston comments in PR Week on the effects of the handball furore on Thierry Henry’s brand image.
Click here for the article.
By Synergy on November 20th, 2009
Tags: Press Clipping
Revolution in the air at Lord’s
Tim Crow comments in The Times on MCC’s reported plan to sell the naming rights to Lord’s.
Click here for the story.
By Synergy on November 18th, 2009
Tags: Press Clipping
What’s in a (stadium) name?
Karen Earl comments in Marketing Week on the recent moves by some of England’s most celebrated football clubs to offer the naming rigfhts to their stadia.
Click here for the article.
By Synergy on November 11th, 2009
Tags: Press Clipping
Karen Earl: Sunday Times Sports Businesswoman of the Year
Karen Earl features in the Sunday Times for winning the Sports Businesswoman of the Year award.
Click here for the article.
By Synergy on November 10th, 2009
Tags: Press Clipping
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