ESA & Synergy Chairman Karen Earl warns sport’s governing bodies to clamp down on cheating or risk a backlash from sponsors.
To read the article, from Marketing, click here
By Synergy on September 23rd, 2009
Tags: Press Clipping
Author archive for ‘Synergy’
Trading places: high-profile marketers are working for ad agencies
Scott Garrett comments in Marketing about crossing the client/agency divide. To read the article, click here
By Synergy on September 22nd, 2009
Tags: Press Clipping
Betfair agree sponsorship with FC Barcelona
Synergy recently advised Betfair on the negotiation of a new marketing partnership with FC Barcelona. Marketing covers the announcement of the partnership here
By Synergy on September 11th, 2009
Tags: Press Clipping
Comms Strategy & Football Transfers
The comms strategy behind player transfers is critical to a player’s reputation. Dominic Curran comments in PR Week on this summer’s big moves. Click here to read the article.
By Synergy on August 21st, 2009
Tags: Press Clipping
Synergy to activate Bupa’s sponsorship of the Great Run series
Event magazine covers Synergy’s appointment by Bupa. To read the article, click here.
By Synergy on August 19th, 2009
Tags: Press Clipping
Jessica Ennis: the face of London 2012?
Tim Crow comments in The Times on the marketing potential of Britain’s newest world champion.
Click here to read the article.
By Synergy on August 18th, 2009
Tags: Press Clipping
Bupa to develop Great Run sponsorship
Marketing Week: healthcare company Bupa has appointed Synergy to develop the experiential and PR activation around the Bupa Great Run Series.
To read the article, click here.
By Synergy on August 18th, 2009
Tags: Press Clipping
Bupa appoints Synergy to manage Great Run Series sponsorship
LONDON, 17 AUGUST 2009: Bupa, the leading healthcare company, has appointed specialist marketing consultancy Synergy to deliver the experiential and PR activation around the Bupa partnership with the Great Run Series. The initial activity will enhance this year’s programme, and the brief also includes developing a long term strategy for the sponsorship.
Bupa is the title partner for the Great Run Series, which has over 160,000 participants each year and features the Bupa Great North Run, the world’s largest mass participation run. In addition to the running activity, Synergy will also assist developing the use of sponsorship throughout the company and create ways to demonstrate the breadth of the Bupa business.
Fiona Vigar, Acting Head of Brand at Bupa said: “We’re really pleased to be working with Synergy who are helping us to showcase Bupa’s medical expertise within running. Their ideas will help show the breadth of the Bupa business in the media coverage surrounding the Great Run Series. We are hoping to introduce some new touch points this year and build on those in 2010.”
Synergy CEO Tim Crow said: “We’re very proud that Bupa has chosen us as a partner, and relish the opportunity to help them leverage the Bupa Great Run Series across multiple marketing channels, particularly by bringing to life the company’s extensive sports medicine expertise.”
To read the full press release, click here.
By Synergy on August 18th, 2009
Tags: Press Clipping
Defining Sponsorship – Opening The Debate
Synergy and European Sponsorship Chairman Karen Earl writes in Sport Business on the debate about the need for new perspectives on sponsorship.
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By Synergy on August 12th, 2009
Tags: Press Clipping
Abu Dhabi’s Premier League ties grow
Tim Crow comments in The National on Abu Dhabi’s burgeoning investments in the Premier League.
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By Synergy on August 11th, 2009
Tags: Press Clipping
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