Dominic Curran comments in The Times on how sponsors would have reacted had Andre Agassi’s drug taking been exposed while he was still a player. To read the article, click here
By Synergy on October 29th, 2009
Tags: Press Clipping
Author archive for ‘Synergy’
Is using the fanbase a good way for brands to associate with sport?
Scott Garrett comments in Marketing on how brands can leverage sponsorship by engaging with unofficial fan communities. To read the article, click here
By Synergy on October 28th, 2009
Tags: Press Clipping
Barclays tie up Premiership sponsorship
Philip Patterson comments in World Football Insider on Barclays renewing their English Premier League sponsorship. To read the article, click here
By Synergy on October 28th, 2009
Tags: Press Clipping
Formula 1 puts leadership to the vote
Scott Garrett comments in the FT on how the change in FIA leadership will affect F1 sponsorship. To read the article, click here
By Synergy on October 27th, 2009
Tags: Press Clipping
Formula One champion Jenson Button is ‘a PR dream’
Synergy’s Steph Branston comments in PR Week on how Jenson’s recent Title victory will make him a super star. To read the full article click here
By Synergy on October 20th, 2009
Tags: Press Clipping
Synergy’s Betfair Challenge Series campaign in PR Week
This week’s PR Week features Synergy and the Betfair FanvFan Ashes campaign. To read more, click here.
By Synergy on October 8th, 2009
Tags: Press Clipping
Much ado app-out nothing?
Dominic Curran comments in Sport Business International on how the mobile phone app phenomenon will affect the sports marketing industry. To read the article, click here.
By Synergy on October 8th, 2009
Tags: Press Clipping
Brand Health Check: Formula One
Scott Garrett comments in Marketing on potential solutions to the brand and business challenges facing Formula One as the sport reels from yet another scandal.
To read the article, click here.
By Synergy on October 8th, 2009
Tags: Press Clipping
Synergy in PR Week
Synergy’s Caroline Ayling features in PR Week playing table football ahead of the Manchester derby. To read the full article click here
By Synergy on October 1st, 2009
Tags: Press Clipping
Should sponsors be concerned by cheating in sport?
Tim Crow comments in Marketing on the implications for sponsors of the recent scandals in rugby and F1. Click here to read the article.
By Synergy on September 29th, 2009
Tags: Press Clipping
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