Tim Crow offers advice for prospective sponsors of the England football team in an interview with the Daily Star.
Click here for the article.
By Synergy on August 13th, 2010
Tags: Press Clipping
Author archive for ‘Synergy’
Never mind the boot, the Beckham show goes on
Tim Crow comments in The Times on the future of Brand Beckham following Fabio Capello’s ‘retirement’ of David Beckham from the England team.
Click here to read the article.
By Synergy on August 13th, 2010
Tags: Press Clipping
Liverpool could rouse a sleeping giant
Tim Crow comments in the Times and The Sunday Times on the rumoured Liverpool takeover.
Click here to read The Times article in full and click here for The Sunday Times article.
By Synergy on August 6th, 2010
Tags: Press Clipping
Cadbury set to reveal 2012 Olympics sponsorship ads
Tim Crow comments in The Guardian as Cadbury prepares to activate its London 2012 sponsorship with a £50m marketing campaign that aims to get the nation playing games. Click here for the article.
By Synergy on August 2nd, 2010
Tags: Press Clipping
“The FA is in damage limitation mode and that’s a very difficult place to be”
Stephanie Branston analyses the FA’s media and PR strategy during the World Cup and what it needs to do now.
Click here to view the video from the PR Week Forum.
By Synergy on July 30th, 2010
Tags: Press Clipping
‘The FA is now a price-taker rather than a price-setter’
Tim Crow comments in the Financial Times and on Sky News on the value of the England team sponsorship following the team’s early exit from the World Cup. To read the FT article, click here. To read the Sky News interview, click here.
By Synergy on June 29th, 2010
Tags: Press Clipping
Do brands risk alienating fans by promoting events they don’t support?
With KitKat’s high profile World Cup campaign raising the hackles of the FA and Mars, Tim Crow writes in Marketing magazine on the pros and cons of ambush marketing. Click here to read the article.
By Synergy on June 8th, 2010
Tags: Press Clipping
Tim Crow on sponsorship in BA’s business:life magazine
Tim Crow writes in the June edition of British Airway’s business:life magazine on why sponsorship works for brands and how to get the best value for money. To read the article, click here.
By Synergy on May 27th, 2010
Tags: Press Clipping
Floyd Landis will struggle to recover from doping admission
Dominic Curran comments in the Wall Street Journal on the consequences of American cyclist Floyd Landis’ doping admission. Click here for the article.
By Synergy on May 24th, 2010
Tags: Press Clipping
Brands expected to stick with World Cup bid
Tim Crow comments in Marketing on the implications for the sponsors of England’s 2018 World Cup bid following the Triesman affair. Click here for the article.
By Synergy on May 19th, 2010
Tags: Press Clipping
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