Click here to read the full article from Marketing Week
By Synergy on February 18th, 2009
Tags: Press Clipping
Author archive for ‘Synergy’
Karen Earl in The Times Power 100
Karen Earl has been named by The Times as one of the 100 most influential people in British sport.
Click here to read the full article.
By Synergy on January 21st, 2009
Tags: Press Clipping
Coming soon – the Big Five?
Will its new wealth propel Manchester City into English football’s elite?
Click here to read the full article from The Guardian
By Synergy on January 15th, 2009
Tags: Press Clipping
Synergy wins Silver in Marketing’s Agency of the Year
Lewis Hamilton’s rise to superstardom
As F1 glory beckons for Lewis Hamilton, the world is witnessing the rise of a new superstar both on and off the track.
Click here to read the full article from The Guardian
By Synergy on November 24th, 2008
Tags: Press Clipping
Society of Editors conference: the lighter side
The Society of Editors conference is producing many interesting talking points on the future of the media but in addition to some of the more heavyweight issues being discussed there will always be journalists looking for the next scoop. The Guardian’s Media Monkey is a good source for the latest gossip and today’s news is that Trinity Mirror’s Chief Executive Sly Bailey was driven the “20 yards” or so from the Society of Editors’ dinner back to her hotel causing Media Monkey to question her commitment to the Trinity Mirror green policy. They’ve even helpfully plotted the route on a map:
Admittedly this won’t be a major talking point of the conference but it is proof at least that the media’s appetite for a story is as strong as ever!
By Synergy on November 11th, 2008
Tags: Media
Opinion: The Marketing Society Forum: is legislation protecting sponsors’ rights for London 2012 too strict?
Click here to read the full article from Marketing
By Synergy on October 1st, 2008
Tags: Press Clipping
Chartered Institute of Marketing hits out at 2012 rules
Click here to read the full article, courtesy of Marketing
By Synergy on September 23rd, 2008
Tags: Press Clipping
No logo – mid-tier properties lose out
In an oversupplied sponsorship market, increasing numbers of British sporting properties are becoming sponsorship price-takers rather than price- setters.
Click here to read the full article from Sport Business
By Synergy on September 12th, 2008
Tags: Press Clipping
Women rule Olympic-based web searches
Last week, the synergy-sponsorship.com blog published internet research by Hitwise, which used Olympic-themed search terms in a number of countries to arrive at data on the most searched for athletes in the Olympics category.
Click here to read the full article, courtesy of sportbusiness.com.
By Synergy on September 12th, 2008
Tags: Press Clipping
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