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	<title>Synergy Blog &#187; Synergy</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Rugby&#8217;s first interactive app launched for RBS 6 Nations</title>
		<link>http://www.synergy-sponsorship.com/blog/20120203/rugbys-first-interactive-app-launched-for-rbs-6-nations/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120203/rugbys-first-interactive-app-launched-for-rbs-6-nations/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 18:02:17 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[With the 2012 Six Nations tournament about to start, Synergy has combined with Jam for RBS to bring dual screening to rugby. To read the article on Brand Republic, click here]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy launch Jameson competition with Tom Hooper</title>
		<link>http://www.synergy-sponsorship.com/blog/20110204/synergy-launch-jameson-competition-with-tom-hooper/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110204/synergy-launch-jameson-competition-with-tom-hooper/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 09:24:29 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6567</guid>
		<description><![CDATA[Synergy&#8217;s Lucie Bartlett and Fran Gamble were fortunate enough to spend the day with Britain&#8217;s Director of the moment Tom Hooper to promote the Jameson Done in Sixty Seconds film competition. PR Week featured the girls with the quintessentially charming Director. To see the article click here]]></description>
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		<title>&#8220;It&#8217;s a moment when the host nation begins to feel that the Olympics is within touching distance&#8221;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110201/its-a-moment-when-the-host-nation-begins-to-feel-that-the-olympics-is-within-touching-distance/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110201/its-a-moment-when-the-host-nation-begins-to-feel-that-the-olympics-is-within-touching-distance/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 12:05:20 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6457</guid>
		<description><![CDATA[With London 2012 tickets about to go on sale, Tim Crow talks to Marketing about how Olympic sponsors will leverage a key moment in the nation&#8217;s journey to the Games. Click here for the article.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110201/its-a-moment-when-the-host-nation-begins-to-feel-that-the-olympics-is-within-touching-distance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Australian Open win for Murray would transform his global appeal</title>
		<link>http://www.synergy-sponsorship.com/blog/20110131/australian-open-win-for-murray-would-transform-his-global-appeal/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110131/australian-open-win-for-murray-would-transform-his-global-appeal/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 15:04:50 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6423</guid>
		<description><![CDATA[On the eve of the Australian Open men&#8217;s singles final, Tim Crow analyses the Andy Murray brand in The Guardian. Click here for the article.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110131/australian-open-win-for-murray-would-transform-his-global-appeal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>&#8220;They&#8217;re not about stopping spectators from wearing their favourite T-shirt&#8221;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110113/theyre-not-about-stopping-spectators-from-wearing-their-favourite-t-shirt/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110113/theyre-not-about-stopping-spectators-from-wearing-their-favourite-t-shirt/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 10:29:57 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6214</guid>
		<description><![CDATA[Tim Crow comments in Marketing magazine on the reality of the regulations designed to prevent ambush marketing around the London 2012 Olympic and Paralympic Games. Click here for the article.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110113/theyre-not-about-stopping-spectators-from-wearing-their-favourite-t-shirt/feed/</wfw:commentRss>
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		<title>Team must strike deals while Ashes are hot</title>
		<link>http://www.synergy-sponsorship.com/blog/20110110/team-must-strike-deals-while-ashes-are-hot/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110110/team-must-strike-deals-while-ashes-are-hot/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 11:00:46 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6195</guid>
		<description><![CDATA[Tim Crow comments in the FT on the England &#38; Wales Cricket Board&#8217;s decision to reject npower&#8217;s renewal offer and put the sponsorship of England home Tests on the market. To read the article, click here.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Vote for the Greatest Sports Marketing Innovation of Modern Times</title>
		<link>http://www.synergy-sponsorship.com/blog/20101223/vote-for-the-greatest-sports-marketing-innovation-of-modern-times/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101223/vote-for-the-greatest-sports-marketing-innovation-of-modern-times/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 15:08:57 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[Air Jordan]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup sponsorship]]></category>
		<category><![CDATA[Horst Dassler]]></category>
		<category><![CDATA[IPL]]></category>
		<category><![CDATA[Kerry Packer]]></category>
		<category><![CDATA[Mark McCormack]]></category>
		<category><![CDATA[Muhammad Ali]]></category>
		<category><![CDATA[Nike Ronaldinho viral]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[PPV]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[World Series Cricket]]></category>
		<category><![CDATA[X Games]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6164</guid>
		<description><![CDATA[It seems that we&#8217;ve stirred up quite a debate, with dozens of responses ranging from emphatic agreement to outraged omission. Thanks for all your comments and opinions so far, it&#8217;s been fascinating to hear from marketers and sports fans from around the globe and in particular to hear from some of the industry leaders and [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>&#8220;The ICC is missing a trick&#8221;</title>
		<link>http://www.synergy-sponsorship.com/blog/20101221/the-icc-is-missing-a-trick/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101221/the-icc-is-missing-a-trick/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 09:50:00 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6160</guid>
		<description><![CDATA[With the latest England v Australia &#8216;Ashes&#8217; Series in full swing, Tim Crow comments in the Wall Street Journal on the new World Test Championship, the International Cricket Council&#8217;s latest attempt to arrest the decline in the popularity of Test cricket. Click here for the article.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101221/the-icc-is-missing-a-trick/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>F1 move to greener engines will boost sponsorship opportunities</title>
		<link>http://www.synergy-sponsorship.com/blog/20101209/f1-move-to-greener-engines-will-boost-sponsorship-opportunities/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101209/f1-move-to-greener-engines-will-boost-sponsorship-opportunities/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 11:51:58 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6133</guid>
		<description><![CDATA[Tim Crow comments in Brand Republic on the commercial implications of F1&#8242;s anticipated introduction of greener engines in 2013. Click here for the article.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101209/f1-move-to-greener-engines-will-boost-sponsorship-opportunities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>&#8220;FIFA&#8217;s sponsors are buying into the World Cup brand, not the FIFA brand&#8221;</title>
		<link>http://www.synergy-sponsorship.com/blog/20101203/fifas-sponsors-are-buying-into-the-world-cup-brand-not-the-fifa-brand/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101203/fifas-sponsors-are-buying-into-the-world-cup-brand-not-the-fifa-brand/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 12:21:04 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[In the wake of the 2018 and 2022 World Cup bid results, Tim Crow speaks to the FT about the implications for FIFA sponsors of the reputational issues surrounding football&#8217;s world governing body. Click here for the article.]]></description>
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		<slash:comments>1</slash:comments>
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