World Football Insider and Marketing Magazine both report on Carsten Thode’s recent appointment as Synergy’s Director of Consulting.  Carsten, a former Reuters and Manchester United strategist, brings over 15 years of sponsorship strategy and brand consulting experience to Synergy.

For the World Football Insider coverage, click here.

For the article from Marketing, click here.

By Synergy on September 1st, 2010

Tags: Press Clipping

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Karen Earl offers her insight to Marketing Week into the sponsorship implications of the spot-fixing allegations surrounding the Pakistan cricket team.

Click here to read the article in full.

By Synergy on August 31st, 2010

Tags: Press Clipping

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Tim Crow comments in the Irish Independent on the enduring appeal of David Beckham, despite his ‘retirement’ by Fabio Capello.

Click here for the article.

By Synergy on August 26th, 2010

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Tim Crow comments in the Times and The Sunday Times on the rumoured Liverpool takeover.

Click here to read The Times article in full and click here for The Sunday Times article.

By Synergy on August 6th, 2010

Tags: Press Clipping

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Tim Crow comments in The Guardian as Cadbury prepares to activate its London 2012 sponsorship with a £50m marketing campaign that aims to get the nation playing games. Click here for the article.

By Synergy on August 2nd, 2010

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Tim Crow comments in the Financial Times and on Sky News on the value of the England team sponsorship following the team’s early exit from the World Cup. To read the FT article, click here. To read the Sky News interview, click here.

By Synergy on June 29th, 2010

Tags: Press Clipping

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With KitKat’s high profile World Cup campaign raising the hackles of the FA and Mars, Tim Crow writes in Marketing magazine on the pros and cons of ambush marketing. Click here to read the article.

By Synergy on June 8th, 2010

Tags: Press Clipping

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Tim Crow writes in the June edition of British Airway’s business:life magazine on why sponsorship works for brands and how to get the best value for money. To read the article, click here.

By Synergy on May 27th, 2010

Tags: Press Clipping

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Dominic Curran comments in the Wall Street Journal on the consequences of American cyclist Floyd Landis’ doping admission.  Click here for the article.

By Synergy on May 24th, 2010

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Tim Crow comments in Marketing on the implications for the sponsors of England’s 2018 World Cup bid following the Triesman affair. Click here for the article.

By Synergy on May 19th, 2010

Tags: Press Clipping

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