With the 2012 Six Nations tournament about to start, Synergy has combined with Jam for RBS to bring dual screening to rugby.
To read the article on Brand Republic, click here
By Synergy on February 3rd, 2012
Tags: Default, Press Clipping
Author archive for ‘Synergy’
Synergy launch Jameson competition with Tom Hooper
Synergy’s Lucie Bartlett and Fran Gamble were fortunate enough to spend the day with Britain’s Director of the moment Tom Hooper to promote the Jameson Done in Sixty Seconds film competition. PR Week featured the girls with the quintessentially charming Director. To see the article click here
By Synergy on February 4th, 2011
Tags: Press Clipping
“It’s a moment when the host nation begins to feel that the Olympics is within touching distance”
With London 2012 tickets about to go on sale, Tim Crow talks to Marketing about how Olympic sponsors will leverage a key moment in the nation’s journey to the Games. Click here for the article.
By Synergy on February 1st, 2011
Tags: Press Clipping
Australian Open win for Murray would transform his global appeal
On the eve of the Australian Open men’s singles final, Tim Crow analyses the Andy Murray brand in The Guardian. Click here for the article.
By Synergy on January 31st, 2011
Tags: Press Clipping
“They’re not about stopping spectators from wearing their favourite T-shirt”
Tim Crow comments in Marketing magazine on the reality of the regulations designed to prevent ambush marketing around the London 2012 Olympic and Paralympic Games. Click here for the article.
By Synergy on January 13th, 2011
Tags: Press Clipping
Team must strike deals while Ashes are hot
Tim Crow comments in the FT on the England & Wales Cricket Board’s decision to reject npower’s renewal offer and put the sponsorship of England home Tests on the market. To read the article, click here.
By Synergy on January 10th, 2011
Tags: Press Clipping
Vote for the Greatest Sports Marketing Innovation of Modern Times
It seems that we’ve stirred up quite a debate, with dozens of responses ranging from emphatic agreement to outraged omission. Thanks for all your comments and opinions so far, it’s been fascinating to hear from marketers and sports fans from around the globe and in particular to hear from some of the industry leaders and nominees themselves.
However, the time for talk is over and so let the voting commence.
Below is a list of nominations as requested by you, so tick the box of your choice and vote (we’ve limited it to one vote per person). You will then be able to track your nominee’s progress before we announce the final result on Monday 24th January.
By Synergy on December 23rd, 2010
Tags: Default, Sponsorship, Synergy, What's the Greatest Sports Marketing Innovation?
“The ICC is missing a trick”
With the latest England v Australia ‘Ashes’ Series in full swing, Tim Crow comments in the Wall Street Journal on the new World Test Championship, the International Cricket Council’s latest attempt to arrest the decline in the popularity of Test cricket. Click here for the article.
By Synergy on December 21st, 2010
Tags: Press Clipping
F1 move to greener engines will boost sponsorship opportunities
Tim Crow comments in Brand Republic on the commercial implications of F1′s anticipated introduction of greener engines in 2013. Click here for the article.
By Synergy on December 9th, 2010
Tags: Press Clipping
“FIFA’s sponsors are buying into the World Cup brand, not the FIFA brand”
In the wake of the 2018 and 2022 World Cup bid results, Tim Crow speaks to the FT about the implications for FIFA sponsors of the reputational issues surrounding football’s world governing body.
Click here for the article.
By Synergy on December 3rd, 2010
Tags: Press Clipping
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