Author archive for ‘Synergy’
The Chartered Institute of Marketing has claimed that restricting the use of certain terms to sponsors aline in marketing activity run around the Olympics in 2012 is ‘unreasonable’.
Click here to read the full article, courtesy of Marketing.
By Synergy on October 1st, 2008
Tags: Press Clipping
UK legislation protecting Olympic sponsors from ambush marketing has been condemned as ‘restrictive and unreasonable’ by the Chartered Institute of Marketing (CIM).
It claims businesses will struggle to benefit from London 2012, as regulations reserve certain terms for sponsor use.
Click here to read the full article, courtesy of Brand Republic.
By Synergy on September 23rd, 2008
Tags: Press Clipping
Mid-tier British sporting events are becoming “price-takers rather than price-setters” in an oversupplied market, according to Tim Crow, CEO of Synergy Sponsorship.
Click here to read the full article, courtesy of sportbusiness.com.
By Synergy on September 12th, 2008
Tags: Press Clipping
Last week, the synergy-sponsorship.com blog published internet research by Hitwise, which used Olympic-themed search terms in a number of countries to arrive at data on the most searched for athletes in the Olympics category.
Click here to read the full article, courtesy of sportbusiness.com.
By Synergy on September 12th, 2008
Tags: Press Clipping
Interest in the Olympics is preventing events such as the Derby and Cowes Week from securing sponsors. It is understood that a number of key sporting events are struggling to find brands to take up sponsorship opportunities.
Click here to read the full article , courtesy of Marketing Week.
By Synergy on September 4th, 2008
Tags: Press Clipping
The government has rejected claims it will not be able to raise enough cash from private firms to fund Britain’s 2012 Olympic athletes.
Olympics Minister Tessa Jowell has said she is “confident” the £79m needed to plug a funding gap will be found.
But there are fears the credit crunch and more attractive sponsorship options - such as backing individual athletes - will deter many firms.
And one sponsorship consultant dubbed the government’s plans “confused”.
Click here to read the full article, courtesy of BBC News.
By Synergy on August 22nd, 2008
Tags: Press Clipping
Sarah Montague: “The government for 2012 still needs to raise £79 million from private companies to sponsor British athletes for the Olympics in 2012. Now you wouldn’t think it would be hard given how well the British Team have done in Beijing. But there have been problems raising money because, under current rules, whilst the headline sponsors of the whole Games get loads of publicity, the sponsors of teams and individuals don’t.”
Click here to listen to Tim Crow’s response, courtesy of BBC Radio 4 - Today Programme.
By Synergy on August 22nd, 2008
Tags: Press Clipping
Two paradoxes are central to the unique commercial value of all Olympics, but especially Beijing 2008. The first is that the outwardly non-commercial Olympic brand essence is in fact highly commercial territory, being enormously emotive. The second is that while the Olympics is overtly global, it’s also, for the host country, an intensely national experience.
Click here to read the full article, courtesy of Media.
By Synergy on August 21st, 2008
Tags: Press Clipping
Christine Ohuruogu complete her journey from sporting exile to the top of the Olympic podium when she won the 400 meteres in the Bird’s Nest Stadium yesterday.
However, the wild celebrations at her family home in Stratford, East London, a short jog from the site of the new Olympic stadium, were tempered by questions about her suitability to be the poster girl for the 2012 Games.
Click here to read the full article, courtesy of The Times.
By Synergy on August 20th, 2008
Tags: Press Clipping
Increasingly stringent laws to combat ambush marketing hit a whole new level last week when it emerged that the orgaisers of the 2010 World Cup in South Africa have proposed a new by-law that could result in prison sentences for offenders (MW.co.uk August 13th).
Click here to read the full article, courtesy of Marketing Week.
By Synergy on August 20th, 2008
Tags: Press Clipping
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