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	<title>Synergy Blog &#187; Stephanie Branston</title>
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		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>&#8220;You&#8217;re hired!&#8221;</title>
		<link>http://www.synergy-sponsorship.com/blog/20101007/youre-hired/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101007/youre-hired/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 11:50:38 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5486</guid>
		<description><![CDATA[As a long standing fan of all things The Apprentice-related, you can imagine my joy at this week&#8217;s return of the hit BBC show, now in its sixth series.  And last night’s episode ‘Bangers’, watched by nearly 7 million viewers, didn’t disappoint. Another motley crew of egotistical fools forced together, last night to make and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who should Monty pick?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100826/who-should-monty-pick/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100826/who-should-monty-pick/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 18:44:44 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Golf]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4970</guid>
		<description><![CDATA[Sunday 29th August 2010. As the motorway jams slowly grow in time for a good old fashioned Bank Holiday Monday traffic crescendo, Colin Montgomerie will have other things on his mind when he (at last) announces the final European 12-man 2010 Ryder Cup team.   Drum roll. No questions about Monty’s personal life please (“or [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Anyone for ping pong?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100729/anyone-for-ping-pong/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100729/anyone-for-ping-pong/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:45:36 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[English Table Tennis Association]]></category>
		<category><![CDATA[Ping]]></category>
		<category><![CDATA[Pop-up sport]]></category>
		<category><![CDATA[Table Tennis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4417</guid>
		<description><![CDATA[Anyone who knows me will be aware that I like things that pop up in city locations seemingly out of nowhere. The more random and unexpected, the better – elephants, pianos, lions, designer deckchairs&#8230; So the recent landing of 100 ping pong tables scattered across the capital is especially pleasing to the old Branston eye. In [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The true (English) star of this year&#8217;s World Cup</title>
		<link>http://www.synergy-sponsorship.com/blog/20100709/the-true-english-star-of-this-years-world-cup/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100709/the-true-english-star-of-this-years-world-cup/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 16:30:53 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Football]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4313</guid>
		<description><![CDATA[Never realised I was such a fan of the common cephalopod mollusc before this week. Turns out I, like half the population and every red-top news editor in the land, love a good octopus &#8211; especially one with psychic powers. If there&#8217;s one nimble-legged genius seizing all the headlines this week, it ain&#8217;t the expected [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Elephant(s) in The City</title>
		<link>http://www.synergy-sponsorship.com/blog/20100622/elephants-in-the-city/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100622/elephants-in-the-city/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 17:43:35 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[The Arts]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4093</guid>
		<description><![CDATA[About five years ago, try as I might to find an elephant in London to take part in a PR photo stunt we were organising, there was none available. Our need was great &#8211; promote the Chivas World Elephant Polo Championships due to be held that November in Nepal. Scotland were at the time, defending World [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100622/elephants-in-the-city/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Farewell to rugby&#8217;s very own maverick superstar</title>
		<link>http://www.synergy-sponsorship.com/blog/20100618/farewell-to-rugbys-very-own-maverick-superstar/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100618/farewell-to-rugbys-very-own-maverick-superstar/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 17:14:55 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4078</guid>
		<description><![CDATA[Hearing that Andy Ripley had died yesterday, I felt an enormous wave of sadness. The news itself was unfortunately not a shock; the inevitable final chapter on a death sentence first imposed 5 years ago when he was diagnosed with an aggressive form of prostate cancer. For some, it was this battle, one he fought [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100618/farewell-to-rugbys-very-own-maverick-superstar/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>BMW and Mr Uwe Bean Hadde show true (April Fool&#8217;s Day) colours</title>
		<link>http://www.synergy-sponsorship.com/blog/20100401/bmw-and-mr-uwe-bean-hadde-show-true-april-fools-day-colours/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100401/bmw-and-mr-uwe-bean-hadde-show-true-april-fools-day-colours/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 14:17:31 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3531</guid>
		<description><![CDATA[I do like a good April Fool&#8217;s Day story. As it turns out, so do my colleagues within Engine Towers. Synergy&#8216;s Guinness spoof aftershave story that ran in this morning&#8217;s Metro was PR gold (I would say that&#8230;) but hats off to our advertising friends upstairs at WCRS who created BMW&#8216;s gem of an April [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100401/bmw-and-mr-uwe-bean-hadde-show-true-april-fools-day-colours/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Around the movie industry with a fridge</title>
		<link>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:13:19 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3400</guid>
		<description><![CDATA[Today I find myself feeling especially Irish, buoyed by the news that one of my favourite books, Round Ireland with a Fridge, has been made into a feature film with the author Tony Hawks in the main starring role. This is especially excellent having developed a teenage crush on the main character when I first [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thierry Henry &#8211; national hero or cheating villain?</title>
		<link>http://www.synergy-sponsorship.com/blog/20091120/thierry-henry-national-hero-or-cheating-villain/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091120/thierry-henry-national-hero-or-cheating-villain/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:08:58 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Football]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2783</guid>
		<description><![CDATA[Much has been written about Thierry Henry this week.   Has he forever lost his va va voom? Will his reputation recover from the ‘Hand of Frog’ drama? Is he the new Maradona? Will the nation of Ireland ever forgive him? (No, yes, no, no &#8211; as you ask). It’s not been the best of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091120/thierry-henry-national-hero-or-cheating-villain/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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