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	<title>Synergy Blog &#187; Simon Roche</title>
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		<title>Jolly hockey sticks</title>
		<link>http://www.synergy-sponsorship.com/blog/20100811/jolly-hockey-sticks/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100811/jolly-hockey-sticks/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 18:08:33 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4628</guid>
		<description><![CDATA[As the excitement of Britain’s medal haul at the European Championship fades, the media and public turn the spotlight on our chances at the much anticipated London 2012 Olympic Games.  Many sports journalist have discussed the hopes of Idowu, Farah and Ennis but what the sports media are missing is more coverage on the potential of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Eau d’rugby – smells like a PR stunt</title>
		<link>http://www.synergy-sponsorship.com/blog/20100401/eau-d%e2%80%99rugby-%e2%80%93-smells-like-a-pr-stunt/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100401/eau-d%e2%80%99rugby-%e2%80%93-smells-like-a-pr-stunt/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 11:10:09 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[April Fool's Day]]></category>
		<category><![CDATA[Eau d'rugby]]></category>
		<category><![CDATA[Ugo Monye]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3513</guid>
		<description><![CDATA[Life as a PR can put you in some fairly bizarre situations, but frankly yesterday topped it all.  Along with many other PR agencies across the land, we were racking our brains for an attention grabbing, media friendly angle to maximise the PR&#8217;s dream annual event &#8211; April Fool&#8217;s Day. So to celebrate April Fool’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wigan&#8217;s generosity knows no bounds</title>
		<link>http://www.synergy-sponsorship.com/blog/20091125/wigans-generosity-knows-no-bounds/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091125/wigans-generosity-knows-no-bounds/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 11:34:37 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[9-1]]></category>
		<category><![CDATA[Fan refunds]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Wigan]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2815</guid>
		<description><![CDATA[Wigan Athletic showed ample amounts of generosity on two fronts over the past few days.  After gifting Spurs nine goals in their disastrous defeat at White Hart Lane, the Wigan players felt sufficiently embarrassed to offer refunds to all of their travelling fans. This goes some way to contradicting stereotypical views of footballers and their selfish ways.  [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Dixons add some humour to the underground</title>
		<link>http://www.synergy-sponsorship.com/blog/20090923/dixons-add-some-humour-to-the-underground/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090923/dixons-add-some-humour-to-the-underground/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 13:39:32 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Dixons]]></category>
		<category><![CDATA[London Underground]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2317</guid>
		<description><![CDATA[Following on from Dominic Curran&#8217;s blog on the underground library, I also came across two things I like on my tube journey home last night&#8230;honesty and humour.  This came in the form of Dixons&#8216; new advertising campaign on the underground which has ruffled a few feathers in the retail world. Although a humorous campaign, the essence [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Biggest is not always best</title>
		<link>http://www.synergy-sponsorship.com/blog/20090910/biggest-is-not-always-best/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090910/biggest-is-not-always-best/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 14:57:03 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Dallas Cowboys]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2230</guid>
		<description><![CDATA[Without making sweeping generalisations, there is a culture in many parts of the US where bigger is better.  This was highlighted recently by the Dallas Cowboys when they launched their all singing all dancing stadium replay screen. Gone are the days when you need to take your glasses to watch live sport&#8230;the screen at the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The fastest growing sports brand in the US</title>
		<link>http://www.synergy-sponsorship.com/blog/20090828/the-fastest-growing-sports-brand-in-the-us/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090828/the-fastest-growing-sports-brand-in-the-us/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 13:38:19 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Sport]]></category>
		<category><![CDATA[boxing]]></category>
		<category><![CDATA[Fight Club]]></category>
		<category><![CDATA[Pacquiao]]></category>
		<category><![CDATA[Ricky Hatton]]></category>
		<category><![CDATA[sports salaries]]></category>
		<category><![CDATA[UFC]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1767</guid>
		<description><![CDATA[Triathlon may be the fastest growing sport in England, but sports fans like it a little rougher Stateside. Time magazine has called it &#8220;the fastest growing sports brand in the United States&#8221; and it recently graced the front cover of Sports Illustrated. UFC &#8211; the Ultimate Fighting Championship &#8211; is taking the sports world by [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Virgin rides Ponting (bandwagon)</title>
		<link>http://www.synergy-sponsorship.com/blog/20090826/virgin-rides-ponting-bandwagon/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090826/virgin-rides-ponting-bandwagon/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 12:20:29 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Default]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2157</guid>
		<description><![CDATA[With the oustanding efforts of the England cricket team splashed across the media, Virgin Trains have boarded the bandwagon by given the Australians a fresh reminder of their loss with a touch of English humour. This is not the first time that Virgin Trains have run ads featuring sports stars.  At the start of this year the company ran a  [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090826/virgin-rides-ponting-bandwagon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Bupa hires Synergy to promote Great Run Series sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20090826/bupa-hires-synergy-to-promote-sponsorship-great-run-series/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090826/bupa-hires-synergy-to-promote-sponsorship-great-run-series/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 10:26:10 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2163</guid>
		<description><![CDATA[PR Week features Synergy&#8217;s appointment by Bupa to PR the Great Run Series.  To read the article, click here.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090826/bupa-hires-synergy-to-promote-sponsorship-great-run-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Betfair Challenges roll on</title>
		<link>http://www.synergy-sponsorship.com/blog/20090820/the-betfair-challenges-roll-on/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090820/the-betfair-challenges-roll-on/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:54:44 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Fan v Fan]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2058</guid>
		<description><![CDATA[Just when Tuffers and Dizzy thought they had got over the worst of the dangerous, nerve racking and quite possibly life-threatening Betfair Challenges, they arrived at a farm in Leeds ahead of the Headingley Test to bowl each other down a giant hill in zorbs, attempting to hit the super sized inflatable stumps at the bottom.  Sky [...]]]></description>
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		<slash:comments>0</slash:comments>
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