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	<title>Synergy Blog &#187; Scott Garrett</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Mittens in Vancouver. What in London?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:19:37 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[Red Mittens]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3233</guid>
		<description><![CDATA[Those little red mittens came to symbolise the 2010 Olympic Winter Games in Vancouver. At $10 a pair, with half going towards Canadian athletes (though I&#8217;m not sure by which specific route), they were the must-have item for those attending the Games. As I left the Air Canada lounge for the flight back from Vancouver last week, I [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Format Wars are cause for celebration</title>
		<link>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:03:52 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ICC World Twenty20]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[IPL auction]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3090</guid>
		<description><![CDATA[In an article in The Times last week (IPL auction likes Morgan a lot), Nick Hoult detailed the fact that only one English player attracted any bids in the annual scramble for overseas players to add star quality to the Indian Premier League. Swann, Bresnan and Trott languished penniless while Eoin Morgan went to Bangalore [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Stillborn: the British Grand Prix at Donington</title>
		<link>http://www.synergy-sponsorship.com/blog/20091120/stillborn-the-british-grand-prix-at-donington/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091120/stillborn-the-british-grand-prix-at-donington/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 10:37:55 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[British Grand Prix]]></category>
		<category><![CDATA[Donington]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2748</guid>
		<description><![CDATA[I was saddened to see that Donington Ventures Leisure Ltd has gone bust. Amid all the furore about the location, and very existence, of the 2010 British Grand Prix it has been easy to forget that DVL had a vision that extended far beyond a single race in the F1 calendar. DVL CEO Simon Gillet [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jenson moves F1 closer to World Cup of Motorsport</title>
		<link>http://www.synergy-sponsorship.com/blog/20091118/jenson-moves-f1-closer-to-world-cup-of-motorsport/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091118/jenson-moves-f1-closer-to-world-cup-of-motorsport/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 15:35:03 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[World Cup of Motorsport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2740</guid>
		<description><![CDATA[Formula One pits nation vs nation in A1GP copycat shock! Some time ago, I recommended to FOTA that it adopt some of the infrastructure of A1GP (the self-styled World Cup of Motorsport), were it to start a breakaway series, which was a topic being discussed earlier in the 2009 season by the F1 teams&#8217; representative body. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Manufacturer withdrawals boost F1 spectacle</title>
		<link>http://www.synergy-sponsorship.com/blog/20091109/manufacturer-withdrawals-boost-f1-spectacle/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091109/manufacturer-withdrawals-boost-f1-spectacle/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:59:00 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2659</guid>
		<description><![CDATA[Settle back. This is a season review blog, and it&#8217;s been a long old season. Before the last wheel had turned in 2009 we welcomed the second British World Champion in two years, driving for a team that has risen, phoenix-like, from the ashes of another. All the talk coming into the final few races [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iTunes still the leader. Honestly.</title>
		<link>http://www.synergy-sponsorship.com/blog/20091012/itunes-still-the-leader-honestly/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091012/itunes-still-the-leader-honestly/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 08:41:58 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Sky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2470</guid>
		<description><![CDATA[@synergytim tweeted this morning about a music download service soon to be launched by Sky. Sky Tunes, it says here, will take on iTunes and offer a bona fide alternative in the music download market which is to say these days, the music market per se. It&#8217;s the second such service to have crossed my bows in [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091012/itunes-still-the-leader-honestly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will A1GP&#8217;s old clothes help F1 prosper?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090921/will-a1gps-old-clothes-help-f1-prosper/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090921/will-a1gps-old-clothes-help-f1-prosper/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 11:58:41 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2284</guid>
		<description><![CDATA[I always liked the idea of A1GP. Even as a Formula One purist, employee and fan, the idea of competing for one&#8217;s country as the zenith of an athletic career is a concept I understand. And it&#8217;s a concept I am happy to support with my heart, my voice and my wallet every time I [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090921/will-a1gps-old-clothes-help-f1-prosper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whither the 2008 World Championship?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090917/whither-the-2008-world-championship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090917/whither-the-2008-world-championship/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 16:02:11 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2276</guid>
		<description><![CDATA[Let&#8217;s say that the WMSC on Monday rules that yes, Renault did cheat at last year&#8217;s Singtel Singapore Grand Prix. Here&#8217;s what might happen. The team will go instantly bankrupt as the FIA levies a massive fine (it has to be more than the $100m levied on McLaren, doesn&#8217;t it?) and every sponsor withdraws immediately, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090917/whither-the-2008-world-championship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>India&#8217;s ruling that F1 &#8220;not a sport&#8221; is short-sighted</title>
		<link>http://www.synergy-sponsorship.com/blog/20090826/indias-ruling-that-f1-not-a-sport-is-short-sighted/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090826/indias-ruling-that-f1-not-a-sport-is-short-sighted/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 12:29:46 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2166</guid>
		<description><![CDATA[I’ve debated in this forum previously, the merits of various activities calling themselves “sport”. In a nutshell, sport is competitive activity that can be won outright and which raises a sweat through the competitor working physically for his or her victory. Thus running, jumping and swimming are sports. Darts, golf and anything synchronised are not. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090826/indias-ruling-that-f1-not-a-sport-is-short-sighted/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>F1 day of reckoning: sponsors rejoice</title>
		<link>http://www.synergy-sponsorship.com/blog/20090612/f1-day-of-reckoning-sponsors-rejoice/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090612/f1-day-of-reckoning-sponsors-rejoice/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 08:48:06 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[FIA]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1455</guid>
		<description><![CDATA[Formula One faces interesting times. The governing body of motorsport, the FIA, is attempting to impose a number of conditions on the sport, which many competing teams reject. Among the proposed changes are a huge reduction in operating costs administered in the form of a budget cap: for the teams to resist this seems to [...]]]></description>
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		<slash:comments>0</slash:comments>
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