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	<title>Synergy Blog &#187; Sara Wilson</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Up for grabs &#8211; a rare opportunity for a brand to make their mark on London in 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 15:55:57 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6677</guid>
		<description><![CDATA[With an estimated 2m extra overseas tourists in London next summer, not to mention those travelling to the capital from across the UK, brands are already planning how to make the most of their assets in order to gain exposure and cut-through during what will be one of the busiest marketing periods the country has [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The FA Cup: Making dreams come true</title>
		<link>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 15:15:41 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[FA Cup 3rd round draw]]></category>
		<category><![CDATA[Kasabian]]></category>
		<category><![CDATA[Noel Gallagher]]></category>
		<category><![CDATA[Oasis]]></category>
		<category><![CDATA[Serge Pizzorno]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6063</guid>
		<description><![CDATA[Flicking through the channels yesterday afternoon I landed on the live FA Cup third-round draw taking place at Wembley. Having been talking about FC United of Manchester only the day before, I thought I&#8217;d watch and see if they were going to get drawn against one of the big guns. Then something else caught my eye. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Football &#8211; A game of two halves, only this time we are talking money</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 10:13:55 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Accrington Stanley]]></category>
		<category><![CDATA[Bedlington Terriers]]></category>
		<category><![CDATA[Chelsea]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Football Association]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Manchester City]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Robert Rich]]></category>
		<category><![CDATA[Wayne Rooney]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5889</guid>
		<description><![CDATA[Football and money.  These days the two things go hand-in-hand, and more often than not we are talking about the upper end of the scale. Take the recent spectacle that was the re-negotiation of Wayne Rooney’s contract at Manchester United.  He’s leaving&#8230;Chelsea want him&#8230;he prefers Manchester City&#8230;the fans are outraged&#8230;he’s staying at United after all [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>To Delhi or not to Delhi?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 08:25:39 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[Glasgow 2014]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[Christine Ohuruogu]]></category>
		<category><![CDATA[Delhi 2010]]></category>
		<category><![CDATA[European Championships]]></category>
		<category><![CDATA[Guardian Media Group]]></category>
		<category><![CDATA[IAAF]]></category>
		<category><![CDATA[Lisa Dobriskey]]></category>
		<category><![CDATA[Natasha Danvers]]></category>
		<category><![CDATA[Phillips Idowu]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5317</guid>
		<description><![CDATA[This has been the question for many athletes and officials across the Commonwealth over the last few days. As is often the case with any major sporting championship, media scepticism tends to reach a peak just before the event begins, with huge attention focused on security, drugs scandals, infrastructure and much else. For most, the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Olympic Games – live now!</title>
		<link>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 17:46:28 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Youth Olympic Games]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4805</guid>
		<description><![CDATA[Don’t worry, Boris Johnson hasn&#8217;t called a snap Olympics!  The Games in question are the inaugural Youth Olympic Games which are currently taking place in Singapore, and which represent a long-awaited dream of Jaques Rogge, President of the International Olympic Committee, who has always wanted to create a global sporting event for young people. The [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100818/olympic-games-%e2%80%93-live-now/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>And the Games of the XXXI Olympiad are awarded to….</title>
		<link>http://www.synergy-sponsorship.com/blog/20091002/and-the-games-of-the-xxxi-olympiad-are-awarded-to%e2%80%a6/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091002/and-the-games-of-the-xxxi-olympiad-are-awarded-to%e2%80%a6/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 08:33:53 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[Madrid]]></category>
		<category><![CDATA[Rio]]></category>
		<category><![CDATA[Tokyo]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2382</guid>
		<description><![CDATA[Well, we know it will be Chicago, Madrid, Rio or Tokyo. But we’ll have to wait until around 1800 GMT today to find out which one Jacques Rogge will announce as the host city of the 2016 Olympic Games. The great and the good are gathering in Copenhagen for the 121st IOC Session where the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091002/and-the-games-of-the-xxxi-olympiad-are-awarded-to%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MCCA Best Awards success two years running</title>
		<link>http://www.synergy-sponsorship.com/blog/20090306/mcca-best-awards-success-two-years-running/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090306/mcca-best-awards-success-two-years-running/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 10:53:19 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[InnerGear]]></category>
		<category><![CDATA[MCCA]]></category>
		<category><![CDATA[Powerade]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=439</guid>
		<description><![CDATA[The team behind Powerade&#8217;s InnerGear campaign is celebrating today after picking up the &#8217;Best Communication Campaign featuring Sponsorship&#8217; at the highly regarded MCCA Best Awards last night. Entered by Synergy, Coca-Cola GB&#8217;s sponsorship consultancy, the campaign&#8217;s striking photography, of Team GB athletes doing their individual sports naked, caught the judges eyes.  The win is the second in a row [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090306/mcca-best-awards-success-two-years-running/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rugby players bare all thanks to Synergy and Powerade</title>
		<link>http://www.synergy-sponsorship.com/blog/20090126/rugby-players-bare-all-thanks-to-synergy-and-powerade/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090126/rugby-players-bare-all-thanks-to-synergy-and-powerade/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 13:24:43 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=398</guid>
		<description><![CDATA[Powerade, the Sports Drink of the Rugby Football Union (RFU) and Welsh Rugby Union (WRU), launches a new advertising campaign today featuring three rugby superstars as you’ve never seen them before. Building on the success of the Olympic InnerGear campaign, Synergy and Powerade commissioned rugby superstars Steve Borthwick (Captain of the England rugby team), Paul Sackey [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090126/rugby-players-bare-all-thanks-to-synergy-and-powerade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Powerade and Synergy shortlisted for MCCA Best Awards 2009</title>
		<link>http://www.synergy-sponsorship.com/blog/20090119/powerade-and-synergy-shortlisted-for-mcca-best-awards-2009/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090119/powerade-and-synergy-shortlisted-for-mcca-best-awards-2009/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 11:44:00 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=387</guid>
		<description><![CDATA[Synergy has been shortlisted in the &#8216;Best Campaign featuring Sponsorship&#8217; category at the MCCA Best Awards 2009, for Powerade&#8217;s sponsorship of Team GB and the Beijing 2008 Olympic Games. The sponsorship, managed by Synergy on behalf of Powerade, was the focus of a fully-integrated campaign which was based around the concept of InnerGear - the brand&#8217;s core creative [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090119/powerade-and-synergy-shortlisted-for-mcca-best-awards-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 2008-09 football season gets underway</title>
		<link>http://www.synergy-sponsorship.com/blog/20080812/the-2008-09-football-season-gets-underway/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080812/the-2008-09-football-season-gets-underway/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 07:43:55 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=192</guid>
		<description><![CDATA[Whilst the Olympic Games kicked off in style in the Far East, this weekend also saw the start of the 2008-09 football season. Don’t get me wrong, I genuinely have a strong interest in sport. I work in the industry, I read the back pages on a daily basis and will more often than not [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080812/the-2008-09-football-season-gets-underway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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