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	<title>Synergy Blog &#187; Samantha Pillage</title>
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		<title>Set4Sport Roadshow</title>
		<link>http://www.synergy-sponsorship.com/blog/20110817/set4sport-roadshow/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110817/set4sport-roadshow/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 08:38:34 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Judy Murray]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8633</guid>
		<description><![CDATA[The inaugural Set4Sport Roadshow, supported by RBS took place on the 10th August in South Shields, South Tyneside. The brainchild of Judy Murray, Set4Sport was launched in June, with the help of Jamie and Andy Murray, and showcases games that Judy played with both of her sons when she was looking to improve their coordination [...]]]></description>
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		<title>A right Royal weekend</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/a-right-royal-weekend/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/a-right-royal-weekend/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 16:09:39 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Chivas Brothers]]></category>
		<category><![CDATA[Claridge's]]></category>
		<category><![CDATA[Coworth Park]]></category>
		<category><![CDATA[Duchess of Cambridge]]></category>
		<category><![CDATA[Ellie Goudling]]></category>
		<category><![CDATA[Garrard]]></category>
		<category><![CDATA[Karolina Kurkova]]></category>
		<category><![CDATA[Kate Middleton]]></category>
		<category><![CDATA[Koffmann's]]></category>
		<category><![CDATA[Neve Campbell]]></category>
		<category><![CDATA[One Mayfair]]></category>
		<category><![CDATA[polo]]></category>
		<category><![CDATA[Prince Harry]]></category>
		<category><![CDATA[Royal Salute]]></category>
		<category><![CDATA[Sentebale Polo Cup]]></category>
		<category><![CDATA[The Ritz]]></category>
		<category><![CDATA[whisky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8164</guid>
		<description><![CDATA[Having worked on a number of different Chivas Brothers projects in the last year, it was exciting to receive a brief from a brand that was new to us, Royal Salute. Last weekend we managed the guest programme for the launch of Royal Salute, ‘Tribute to Honour’ in London. Royal Salute treated guests to a weekend [...]]]></description>
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		<title>All aboard the RBS 6 Nations Express!</title>
		<link>http://www.synergy-sponsorship.com/blog/20110208/all-aboard-the-rbs-6-nations-express/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110208/all-aboard-the-rbs-6-nations-express/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 14:44:55 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Ukraine v England]]></category>
		<category><![CDATA[Wales]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6575</guid>
		<description><![CDATA[The RBS 6 Nations 2011 kicked off on a Friday night for the first time in the Championship’s history last weekend. It was an evening match between Wales and England, and there was a real anticipation in the media in the build up, with Warren Gatland and Martin Johnson also having their say. To further [...]]]></description>
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		<title>Meeting the Little Master</title>
		<link>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 17:08:42 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Bangalore]]></category>
		<category><![CDATA[Delhi]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Sachin Tendulkar]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5137</guid>
		<description><![CDATA[The Sachin Tendulkar Journey, an exhibition hosted by RBS in Mumbai and Delhi, celebrated Sachin’s 21 years in cricket and captured his unique talent, emotion and immense skill as one of the greatest batsmen of all time. Sachin attended the opening day of the exhibition in each location, and a programme of events was created [...]]]></description>
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		<title>Augmenting our Reality</title>
		<link>http://www.synergy-sponsorship.com/blog/20100809/augmenting-our-reality/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100809/augmenting-our-reality/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 08:05:44 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Hugo Boss]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4525</guid>
		<description><![CDATA[Seemingly building a reputation within brainstorms for throwing out the term ‘Augmented Reality’ (AR) without much back up, I started to question if I fully understood the capabilities of this increasingly fashionable term. Defined by Wikipedia as &#8216;a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Singapore Formula 1 night race success</title>
		<link>http://www.synergy-sponsorship.com/blog/20080930/singapore-night-race-success/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080930/singapore-night-race-success/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 09:44:59 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=297</guid>
		<description><![CDATA[Last weekend saw a new city play host to the travelling spectacle that is Formula 1.  Singapore, not only hosted a tremendous show, yet took on the task of staging a street race after dark!    With over 15,000 lighting projectors making the track four times brighter than a sports stadium, DigiFlags replacing the traditional [...]]]></description>
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		<title>Londoners flock to Taste of London for food and freebies</title>
		<link>http://www.synergy-sponsorship.com/blog/20080627/londoners-flock-to-taste-of-london-for-food-and-freebies/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080627/londoners-flock-to-taste-of-london-for-food-and-freebies/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 16:32:05 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Experiential marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=87</guid>
		<description><![CDATA[Last weekend 49,000 people descended on Regent&#8217;s Park for what has become the capital&#8217;s favourite destination for food lovers, Taste of London. Officially opened by Boris Johnson, the London crowd was drawn to an event offering bite sized dining experiences from some of the capitals’ most luxurious restaurants. However despite the expensive and discerning taste [...]]]></description>
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