<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Synergy Blog &#187; Tom Gladstone</title>
	<atom:link href="http://www.synergy-sponsorship.com/blog/author/philip-patterson/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
	<lastBuildDate>Tue, 07 Feb 2012 18:09:25 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Betfair presents Man Utd Live</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:11:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[Betfair is constantly pushing the envelope to find innovative ways of using their sponsorship assets. Whether that is quirky player challenges to capitalise on the sporting agenda, a ten pin bowling viral showcasing Betfair’s mobile offering (see video below), or a pioneering deal to place QR codes on GB’s beach volleyball players’ bottoms at the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Rugby World Cup 2011 Post Mortem</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:20:21 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[All Blacks]]></category>
		<category><![CDATA[Rugby World Cup 2011]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111110/</guid>
		<description><![CDATA[Over a month on from the Rugby World Cup Final and the post mortems are just about complete. Global TV audiences of 4 billion have been reported, social media round-ups published, teams of the tournament have been selected by all and sundry, and the New Zealand Herald has discovered some other sports to write about. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What we do: Logistics</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:03:37 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[It is not all glamorous PR launches, trips to film festivals, attending world-class sporting events or managing photo shoots of beach volleyball players with QR codes on their derrieres. Alongside the visible perks of the job there is a whole host of unseen administrative rigour that goes into ‘what we do’ for our clients. Take [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, July 2011 &#8211; Passion Pointers</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:01:16 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8442</guid>
		<description><![CDATA[Like the vast majority of sports fans watching the events unfold at Royal St George’s, I found myself willing a Darren Clarke victory &#8211; this despite a fairly uneducated £5 pre-tournament punt on Phil Mickelson. The emotional pull of seeing a people’s champion claim the Claret Jug was stronger than the rational tug of reversing [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Get Ready for 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/#comments</comments>
		<pubDate>Wed, 18 May 2011 18:27:08 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7930</guid>
		<description><![CDATA[May 10th 2011. As the rest of the nation settled down to the new series of The Apprentice, switched on SKY Sports to watch Manchester City destroy Tottenham’s season, or celebrated the anniversary of Nelson Mandela’s inauguration as President of South Africa, over fourty of INSEAD’s finest alumni gathered at Engine to discuss another momentous [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; Glaceau vitaminwater hydrating London Fashion Week</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-glaceau-vitaminwater-hydrating-london-fashion-week/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-glaceau-vitaminwater-hydrating-london-fashion-week/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:27:08 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7072</guid>
		<description><![CDATA[What happened? On 21st February 2011, Glacéau vitaminwater‘s sponsorship of London Fashion Week reached new heights. The brand teamed up with fashion label Burberry and outdoor media owner CBS to treat thousands of Londoners to live streams of the Burberry catwalk show. The Burberry Prorsum autumn/winter catwalk show was screened exclusively live on Coca-Cola&#8217;s iconic [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-glaceau-vitaminwater-hydrating-london-fashion-week/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Powerade ION4&#8242;s digital strategy to target rugby fans</title>
		<link>http://www.synergy-sponsorship.com/blog/20110202/powerade-ion4s-digital-strategy-to-target-rugby-fans/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110202/powerade-ion4s-digital-strategy-to-target-rugby-fans/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 08:50:52 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Alun-Wyn Jones]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[Kelly Brown]]></category>
		<category><![CDATA[Luke Fitzgerald]]></category>
		<category><![CDATA[Powerade]]></category>
		<category><![CDATA[Simon Shaw]]></category>
		<category><![CDATA[Six Nations]]></category>
		<category><![CDATA[sweat sessions]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6504</guid>
		<description><![CDATA[How could Powerade support the launch of the new Powerade ION4 master brand in February 2011, using existing sponsorship platforms to help bring the new product’s key attributes to life? Synergy took Powerade’s tried and tested ‘sweat session’ concept (pitting &#8216;average Joes&#8217; against professional sports stars), and applied it to rugby. Four rugby players, one [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110202/powerade-ion4s-digital-strategy-to-target-rugby-fans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lawrence of Arabia&#8217;s global vision for London Wasps</title>
		<link>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 19:44:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6426</guid>
		<description><![CDATA[The decision on the future of London&#8217;s Olympic Stadium is imminent, with uproar at Tottenham Hotspur&#8217;s proposal to demonlish the stadium and build a new one. But London is not the only cosmopolitan metropolis, hungry to host major international events and build a lasting legacy for sport in the community, with a purpose built stadium [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Lions, Two Fingers, One Winner</title>
		<link>http://www.synergy-sponsorship.com/blog/20100611/three-lions-two-fingers-one-winner/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100611/three-lions-two-fingers-one-winner/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 12:48:05 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3982</guid>
		<description><![CDATA[As the “Golden Generation” of England footballers bid for the umpteenth (and probably last) time to realise their potential at a major international tournament, fans across the country will be reaching for their Three Lions replica shirts, keeping their fingers crossed, and praying that “Wazza” really can Write The Future. Back to the present. Before [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100611/three-lions-two-fingers-one-winner/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rio wins 2016 Olympic bid</title>
		<link>http://www.synergy-sponsorship.com/blog/20091002/rio-wins-2016-olympic-bid/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091002/rio-wins-2016-olympic-bid/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 17:34:31 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[Rio]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2397</guid>
		<description><![CDATA[So, after a long day of presentations and voting, Rio has won the right to host the first ever Olympic Games in South America. It&#8217;s fourth time lucky for the continent in bidding to host the Games, but what a party Rio 2016 promises to be. With the theme of  &#8216;Live your passion&#8217;, Rio will [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091002/rio-wins-2016-olympic-bid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

