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	<title>Synergy Blog &#187; Paul Whitehead</title>
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		<title>It’s hard to see the Para&#8217;s for the sleaze</title>
		<link>http://www.synergy-sponsorship.com/blog/20100901/it%e2%80%99s-hard-to-see-the-paras-for-the-sleaze/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100901/it%e2%80%99s-hard-to-see-the-paras-for-the-sleaze/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:34:17 +0000</pubDate>
		<dc:creator>Paul Whitehead</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Paralympics]]></category>
		<category><![CDATA[Sainsbury's]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5048</guid>
		<description><![CDATA[The last week in sport has been jam-packed with enough controversy to keep talkSPORT listeners quarrelling until 2018; be it the News of the World’s revelations about the Pakistan Cricket team, Monty’s baffling decision to omit Paul Casey from the European Ryder Cup team (with revelations about his &#38; Tiger’s private lives still hanging uncomfortably [...]]]></description>
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		<title>Ronaldo Banks On His Own Transfer</title>
		<link>http://www.synergy-sponsorship.com/blog/20090608/ronaldo-banks-on-his-own-transfer/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090608/ronaldo-banks-on-his-own-transfer/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 16:47:00 +0000</pubDate>
		<dc:creator>Paul Whitehead</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Beckham]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Real Madrid]]></category>
		<category><![CDATA[Ronaldo]]></category>
		<category><![CDATA[Sky Sports]]></category>
		<category><![CDATA[The Sun]]></category>
		<category><![CDATA[Transfer Window]]></category>

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		<description><![CDATA[While football fans brace themselves for yet another drawn-out summer of incredulous transfer speculation, credit has to go to Portuguese bank Banco Espirito Santo for capitalising on the ongoing Cristiano Ronaldo ‘will he? won’t he?’ saga. In an advertising campaign destined to further anger Sir Alex Ferguson, the ever on-the-ball Football365’s Mediawatch, has spotted the [...]]]></description>
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