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	<title>Synergy Blog &#187; Nick Stocker</title>
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		<title>Underwater Rugby anyone?!</title>
		<link>http://www.synergy-sponsorship.com/blog/20090106/underwater-rugby-anyone/</link>
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		<pubDate>Tue, 06 Jan 2009 12:43:54 +0000</pubDate>
		<dc:creator>Nick Stocker</dc:creator>
				<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>

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		<description><![CDATA[December saw James Haskell of London Wasps and Steve Borthwick of Saracens switch the pitch for the pool by playing a game of rugby in the underwater tank at Pinewood Studios. Submerging themselves in 1.2 millions litres of water, the England duo were promoting the GUINNESS PREMIERSHIP Drinkaware Weekend and highlighting the importance of staying [...]]]></description>
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		<title>Lawrence Dallaglio says goodbye to rugby, but how long for?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080605/lawrence-dallaglio-says-goodbye-to-rugby-but-how-long-for/</link>
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		<pubDate>Thu, 05 Jun 2008 13:58:09 +0000</pubDate>
		<dc:creator>Nick Stocker</dc:creator>
				<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>

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		<description><![CDATA[A week before this year’s Guinness Premiership Final, Guinness proudly hosted a lunch and an opportunity for the country’s top sports journalists to sit down and chat with two giants of the English game who are walking away after a quarter century of service &#8211; Lawrence Dallalgio and Richard Hill. Whilst Richard Hill has regularly [...]]]></description>
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		<title>The most rewarding Guinness Premiership Final yet</title>
		<link>http://www.synergy-sponsorship.com/blog/20080605/the-most-rewarding-guinness-premiership-final-yet/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080605/the-most-rewarding-guinness-premiership-final-yet/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 13:52:01 +0000</pubDate>
		<dc:creator>Nick Stocker</dc:creator>
				<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>

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		<description><![CDATA[With 82,000 fans attending this year’s Guinness Premiership Final, this was the biggest domestic game the world had ever seen and it was up to us to ensure that everyone left with a smile. As tradition dictates, fans flocked to the Guinness Village on arrival for a pre-match pint of the black stuff and were immediately [...]]]></description>
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