Reading through my daily Google News Alert I came across a press release from Endsleigh Car Insurance issued Sunday last where, according to the headline, Endsleigh ‘looks ahead to the rest of Formula 1 Grand Prix 2009 season’.
What followed was a short summary of Michael Schumacher’s failed return to Grand Prix racing, Luca Badoer taking the place of the injured Felipe Massa, and questioning how many more teams will leave the sport following BMW’s decision to call it a day.
Not exactly ‘what Formula 1 Grand Prix fans can expect from the rest of the season’ as promised in the release, but more a lazy regurgitation of old news.
Luca Badoer has been and gone, having raced in both the European and Belgian Grands Prix, before being replaced last week by fellow Italian Giancarlo Fisichella; BMW are well into the process of trying to find a buyer; and ‘Crashgate’ has been dominating the F1 media agenda.
Despite the stories mentioned in the release being more than two weeks out of date, a quick Google search revealed pick-up on more than twenty websites.
It’s tough for brands not directly associated with Formula One or one of the current teams to benefit from the sport’s perceived glamour and large fan base. Endsleigh Car Insurance have shown themselves to be a little off the pace, which for a sport that lives and dies by fractions of a second will not endear the brand to motorsport’s hardcore.
By Nick Mott on September 17th, 2009
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