<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Synergy Blog &#187; Morgan Holt</title>
	<atom:link href="http://www.synergy-sponsorship.com/blog/author/morgan-holt/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
	<lastBuildDate>Fri, 03 Feb 2012 18:02:17 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Burnham pledges to shelter TV from the internet bully</title>
		<link>http://www.synergy-sponsorship.com/blog/20081027/burnham-pledges-to-shleter-tv-from-the-internet-bully/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081027/burnham-pledges-to-shleter-tv-from-the-internet-bully/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 18:28:59 +0000</pubDate>
		<dc:creator>Morgan Holt</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=330</guid>
		<description><![CDATA[It’s an interesting rumour that could pass as a viral hoax: “Internet will close tonight for cleaning.” “Please wire me your bank details so I can send you $10m.” “Government will regulate web content to help TV.” (Spot the real one.) Andy Burnham’s plans to “even up” the regulatory imbalance between television and the internet [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081027/burnham-pledges-to-shleter-tv-from-the-internet-bully/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Placement is in the Post</title>
		<link>http://www.synergy-sponsorship.com/blog/20081006/your-placement-is-in-the-post/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081006/your-placement-is-in-the-post/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 10:46:37 +0000</pubDate>
		<dc:creator>Morgan Holt</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=308</guid>
		<description><![CDATA[So ITV is trialling technology that fills empty spaces with brand logos. After a thoroughly unscientific poll of those I met today the general response is &#8220;Ugh!&#8221; but I think it&#8217;s unjustified &#8211; and missing the point. When I first skim-read the article I thought ITV was proposing an on-screen advertising overlay a la YouTube, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081006/your-placement-is-in-the-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Success in the hands of brands</title>
		<link>http://www.synergy-sponsorship.com/blog/20080620/success-in-the-hands-of-brands/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080620/success-in-the-hands-of-brands/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 10:17:46 +0000</pubDate>
		<dc:creator>Morgan Holt</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Product placement]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=72</guid>
		<description><![CDATA[&#8220;What is unacceptable offline should not be acceptable online – for example, child pornography and other crimes like fraud or theft.&#8221; Was DCMS Secretary of State Andy Burnham really likening Bond’s product-placed Sony gadgets to kiddie porn? Or Kiefer Sutherland’s mobile phone to shoplifting? In his inflammatory speech Burnham hammered home his affection for the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080620/success-in-the-hands-of-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

