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	<title>Synergy Blog &#187; Malph Minns</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Experiential marketing staff are key in delivering brand perceptions</title>
		<link>http://www.synergy-sponsorship.com/blog/20081002/experiential-marketing-staff-are-key-in-delivering-brand-perceptions/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081002/experiential-marketing-staff-are-key-in-delivering-brand-perceptions/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 11:18:14 +0000</pubDate>
		<dc:creator>Malph Minns</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=303</guid>
		<description><![CDATA[Brands like Abercrombie and Fitch and Topshop have made a conscious effort to recruit shop staff to reflect and deliver their brand values.  Why then am I so bothered seeing, each night on my journey home, a gathering of Topshop’s young trendy ‘experiential marketing team’ hanging out at Oxford Circus all smoking whilst sporting a [...]]]></description>
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		<title>Oasis employs buskers to play their new tracks</title>
		<link>http://www.synergy-sponsorship.com/blog/20080912/oasis-employs-buskers-to-play-their-new-tracks/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080912/oasis-employs-buskers-to-play-their-new-tracks/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 14:20:08 +0000</pubDate>
		<dc:creator>Malph Minns</dc:creator>
				<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=282</guid>
		<description><![CDATA[The Internet has revolutionised the way music is distributed and considerably weakened the power of record labels.  To add to the record companies&#8217; pain Oasis has now come up with another innovative way of getting their new music heard &#8211; commissioning buskers to play tracks from their latest album.      Oasis had to cancel their New [...]]]></description>
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		<title>The sad passing of the king of effective communication</title>
		<link>http://www.synergy-sponsorship.com/blog/20080903/the-sad-passing-of-the-king-of-effective-communication/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080903/the-sad-passing-of-the-king-of-effective-communication/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 16:36:14 +0000</pubDate>
		<dc:creator>Malph Minns</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=272</guid>
		<description><![CDATA[Attracting the attention of the target audience, getting the message across clearly and having that message seen in a positive light are all important factors in any marketing communication, whatever the discipline. For me one of the masters of such effective communication was Don LaFontaine.  You probably don&#8217;t know his name, but you&#8217;ll almost certainly recognise his voice.  Don [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Taking time to understand your online audience pays dividends</title>
		<link>http://www.synergy-sponsorship.com/blog/20080828/taking-time-to-understand-your-online-audience-pays-dividends/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080828/taking-time-to-understand-your-online-audience-pays-dividends/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 12:43:29 +0000</pubDate>
		<dc:creator>Malph Minns</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=256</guid>
		<description><![CDATA[As a response to a fan video from Tiger Woods PGA TOUR 08, Tiger Woods and EA SPORTS demonstrate that the &#8220;glitch&#8221; Levinator25 thought he found in the game, is not a glitch at all.  This is a classic example of taking time to understand your online audience and getting digital marketing right &#8211; as the [...]]]></description>
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		<title>Sponsorship’s need for a more creative approach to digital marketing</title>
		<link>http://www.synergy-sponsorship.com/blog/20080701/sponsorship%e2%80%99s-need-for-a-more-creative-approach-to-digital-marketing/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080701/sponsorship%e2%80%99s-need-for-a-more-creative-approach-to-digital-marketing/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 09:01:05 +0000</pubDate>
		<dc:creator>Malph Minns</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Euro 2008]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=89</guid>
		<description><![CDATA[Nowadays there doesn’t seem to be a sponsorship in existence without a digital presence. From the early days of a fleeting mention, or if you were lucky a whole subsection (though often buried), on the main corporate website, we’re now into the era of the dedicated ‘sponsorship microsite’. But has that much really changed? While [...]]]></description>
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