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	<title>Synergy Blog &#187; Lucie Bartlett</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy loves&#8230; The Wonderbra trampoline test</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-wonderbra-trampoline-test/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-wonderbra-trampoline-test/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:41:27 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[3D billboards]]></category>
		<category><![CDATA[DB Apparel]]></category>
		<category><![CDATA[Eva Herzigova]]></category>
		<category><![CDATA[Julia Nolan]]></category>
		<category><![CDATA[Sabraine Banando]]></category>
		<category><![CDATA[trampoline]]></category>
		<category><![CDATA[Wonderbra]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8039</guid>
		<description><![CDATA[Wonderbra has, since the Nineties, been delivering us iconic marketing campaigns. When Eva Herzigova stopped traffic in 1994, the lingerie brand’s appeal to both guys and girls was obvious – the boys wanted Eva, the girls wanted underwear that made them look like Eva. Put simply, sex sells. Well, fast-forward to Noughties and that much [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy gets Set4Sport with the Murray family</title>
		<link>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 12:56:45 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Jamie Murray]]></category>
		<category><![CDATA[Judy Murray]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Set4Sport]]></category>
		<category><![CDATA[Wimbledon]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8048</guid>
		<description><![CDATA[Team Synergy has been rather busy this week &#8211; and for the last few weeks actually &#8211; helping Judy Murray get a brand new family activity programme off the ground ahead of Wimbledon. Set4Sport, supported by Andy and Jamie Murray&#8217;s long-term sponsor, RBS, is a programme inspired by Judy&#8217;s years of experience as a tennis [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reduction in Football League Sky broadcast revenue: portentous for Premier League</title>
		<link>http://www.synergy-sponsorship.com/blog/20110405/reduction-in-football-league-sky-broadcast-revenue-portentous-for-premier-league/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110405/reduction-in-football-league-sky-broadcast-revenue-portentous-for-premier-league/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 11:30:14 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7247</guid>
		<description><![CDATA[With the announcement today that the 72 Football League clubs will see a significant reduction in broadcast revenue from the new Sky Sports deal currently nearing final neogitations, Synergy&#8217;s Tim Crow gave a stark warning that it could be a sign of things to come for the Premier League. To read the full article in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy weekly PR picks: April Fools Day special</title>
		<link>http://www.synergy-sponsorship.com/blog/20110401/synergy-weekly-pr-picks-april-fools-day-special/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110401/synergy-weekly-pr-picks-april-fools-day-special/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 10:28:17 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aviva]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Papers]]></category>
		<category><![CDATA[April Fools]]></category>
		<category><![CDATA[Arsenal]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[Gunnarsaurus]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Marmite]]></category>
		<category><![CDATA[Mascot]]></category>
		<category><![CDATA[Royal Wedding]]></category>
		<category><![CDATA[Vaseline]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7226</guid>
		<description><![CDATA[We love anything that makes us giggle during the morning paper reading at Synergy. And April Fools is that classic day of the year when you know at least 5% of the stories are fabricated (as opposed to any other day, when it is probably closer to 4.5%). There was some confusion this morning over [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; Converse saving London&#8217;s 100 Club</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:26:08 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[100 Club]]></category>
		<category><![CDATA[Converse]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[rock]]></category>
		<category><![CDATA[sponsorship. footwear]]></category>
		<category><![CDATA[The Clash]]></category>
		<category><![CDATA[The Sex Pistols]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6965</guid>
		<description><![CDATA[What happened? London&#8217;s iconic rock venue, the 100 Club, was all set to close earlier this year &#8211; until über trendy footwear brand Converse put their best foot forward and stepped up to the plate. Due to rent increases on Oxford Street, the club, which has hosted the likes of The Clash and The Sex [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ryan Air present the new home of cricket: Ireland</title>
		<link>http://www.synergy-sponsorship.com/blog/20110304/ryan-air-present-the-new-home-of-cricket-ireland/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110304/ryan-air-present-the-new-home-of-cricket-ireland/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 11:16:30 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Aviation]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[Daily Telegraph]]></category>
		<category><![CDATA[Emirates]]></category>
		<category><![CDATA[ICC]]></category>
		<category><![CDATA[Ryan Air]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6822</guid>
		<description><![CDATA[A highlight of our daily PR Team paper-reading this morning had to be the below from Ryan Air. Gaining a good half / three-quarter page space in both the Telegraph and the Independent, this most basic of tactical advertising had us all giggling. And most of us are pretty mad-keen cricket fans too. So having [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110304/ryan-air-present-the-new-home-of-cricket-ireland/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>#FollowFriday: Oscars special</title>
		<link>http://www.synergy-sponsorship.com/blog/20110225/followfriday-oscars-special/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110225/followfriday-oscars-special/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 15:28:02 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[FollowFriday]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Academy Awards]]></category>
		<category><![CDATA[Sky Premiere]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6773</guid>
		<description><![CDATA[It&#8217;s that time of year again, when the ultimate red carpet is rolled out at the Kodak theatre, just as much gossip is spreading about the designer dresses as the statuettes, and agents are practically selling their children in order to get into the Vanity Fair after-party. It&#8217;s Oscars time. I completely adore this night [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110225/followfriday-oscars-special/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy scoops 11 Awards nominations</title>
		<link>http://www.synergy-sponsorship.com/blog/20110217/synergy-scoops-award-nominations/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110217/synergy-scoops-award-nominations/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 11:29:34 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Bupa]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6712</guid>
		<description><![CDATA[We are thoroughly in the midst of Awards season: BAFTAs, Oscars, Brits&#8230; Sport Industry Awards, Hollis Sponsorship Awards&#8230; the list goes on (OK, so we may not have BAFTAs, but we do have the Beckhams&#8230;.) Nominations for the 2011 rounds of both the SIAs and Hollis were announced this week &#8211; both events see nods [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110217/synergy-scoops-award-nominations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whiskas welcomes Larry to No.10</title>
		<link>http://www.synergy-sponsorship.com/blog/20110216/whiskas-welcomes-larry-to-no-10/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110216/whiskas-welcomes-larry-to-no-10/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 11:08:53 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[cats]]></category>
		<category><![CDATA[Downing Street]]></category>
		<category><![CDATA[Dunkin's Donuts]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[Larry]]></category>
		<category><![CDATA[MARS]]></category>
		<category><![CDATA[No.10]]></category>
		<category><![CDATA[Veet]]></category>
		<category><![CDATA[Whiskas]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6699</guid>
		<description><![CDATA[We love a bit of tactical advertising at Synergy. Our sports stars who we work with frequently find themselves the subject of timely brand communications that use the news agenda to gain cut-through in print. Which is why, for example, around Wimbledon or the British &#38; Irish Lions rugby tours you see sponsor brands (official [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110216/whiskas-welcomes-larry-to-no-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P is for Product Placement (and the 3-second rule)</title>
		<link>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 09:09:02 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[90210]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[Dr. Pepper]]></category>
		<category><![CDATA[Marchlands]]></category>
		<category><![CDATA[Ofcom]]></category>
		<category><![CDATA[One Tree Hill]]></category>
		<category><![CDATA[Sunkist]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6652</guid>
		<description><![CDATA[For a long time, UK viewers of American TV have been familiar with the concept of product placement. From the &#8216;background&#8217; props (Sunkist in One Tree Hill, Dr. Pepper in 90210) to the blatant story-line-focused brands (ipad in Modern Family, Verizon in 30 Rock), brand power has fuelled U.S. small-screen entertainment. No longer is this [...]]]></description>
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		<slash:comments>0</slash:comments>
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