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	<title>Synergy Blog &#187; Lisa Parfitt</title>
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		<title>Experiential Marketing in 2012: Trends, Tech and Trailblazers</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/experiential-marketing-in-2012-trends-tech-and-trailblazers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/experiential-marketing-in-2012-trends-tech-and-trailblazers/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:18:16 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flash mobbing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[In a year of huge cultural, historical and sporting relevance, brands will be (and already are) fighting for ‘white space’ and unique ways to engage with the British public. During this very busy year the strategy and tactics that brands choose are critical, which is why we decided to use this Synopsis to look at [...]]]></description>
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		<title>Sky launches Sky Sports Scholarships</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/sky-launches-sky-sports-scholarships/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/sky-launches-sky-sports-scholarships/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:10:49 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Sky]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111129/</guid>
		<description><![CDATA[At the end of last year Synergy worked with Sky to launch the Sky Sports Scholarships. This programme supports some of Britain and Ireland’s most exciting athletes to help them fulfil their potential on the international stage and prepare them for life in the spotlight. Sky will tell the athletes&#8217; stories through Sky Sports channels to build [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Paul Daniels in Beckham Armani Ad</title>
		<link>http://www.synergy-sponsorship.com/blog/20090217/paul-daniels-in-beckham-armani-ad/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090217/paul-daniels-in-beckham-armani-ad/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 11:38:42 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=411</guid>
		<description><![CDATA[Paul Daniels and wife Debbie McGee have recreated the famous Posh and Becks Emporio Armani underwear adverts for Closer Magazine&#8217;s Valentine&#8217;s edition. Daniels is adorned in tattoos and wearing a saggy pair of briefs whilst his wife, and magical assistant, does a fairly good impression of the Posh pout. The couple came up with the idea for the shoot as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Penguin backs Penguins</title>
		<link>http://www.synergy-sponsorship.com/blog/20090212/penguin-backs-penguins/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090212/penguin-backs-penguins/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 12:00:37 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sales promotion]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=407</guid>
		<description><![CDATA[Demonstrating that green initatives are continuing to top brand agendas, McVitie&#8217;s Penguin has partnered with The Zoological Society of London. The campaign will be supported by on-pack promotions offering the chance of winning a family holiday in South Africa to view Penguins in their natural habitat. McVitie’s will also be donating £50,000 to send ‘Penguinologist’ (what a job title!) Tom Hart to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Barbie Experience</title>
		<link>http://www.synergy-sponsorship.com/blog/20081117/the-barbie-experience/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081117/the-barbie-experience/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:21:57 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=347</guid>
		<description><![CDATA[The Barbie Store has opened in Buenos Aires. It is an immersive experience where girls can shop for clothes, have their nails and hair done, peruse the latest dolls and buy Barbie accessories such as wristwatches, two-way radios and play laptops. And, of course, there are doll, dolls and more dolls. Entry is free, although [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Guinness demystifies the new Experimental Law Variations through regional Rugby Essentials events</title>
		<link>http://www.synergy-sponsorship.com/blog/20081029/guinness-demystifies-the-new-experimental-law-variations-through-regional-rugby-essentials-events/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081029/guinness-demystifies-the-new-experimental-law-variations-through-regional-rugby-essentials-events/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 12:15:02 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=325</guid>
		<description><![CDATA[20 men in a room hugging was the scene last Wednesday night at Harlequins at the Guinness Club Together, ‘Rugby Essentials’, event. Guinness Club Together is a grassroots initiative developed to work with rugby clubs. It is free to join and in exchange for collecting and sending in Guinness keg caps, clubs are able to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>British Airways flys Mr T</title>
		<link>http://www.synergy-sponsorship.com/blog/20081014/british-airways-flys-mr-t/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081014/british-airways-flys-mr-t/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 10:19:37 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=321</guid>
		<description><![CDATA[If you are a fan of the &#8216;A&#8217; Team you may remember that the BA Baracus character was scared of flying. Well it seems that this is the case for the real life Mr T. He is starring in the Snickers &#8216;Get some nuts&#8217; campaign and is flying to the UK for an experiential marketing tour but is terrified to get on a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why we should be getting behind Team GB</title>
		<link>http://www.synergy-sponsorship.com/blog/20080804/why-we-should-be-getting-behind-team-gb/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080804/why-we-should-be-getting-behind-team-gb/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 17:59:37 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Cycling]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=181</guid>
		<description><![CDATA[Five days and counting to the start of the Olympics &#8211; Team GB are making final preparations for the biggest few weeks of their lives. For me the Olympics isn’t just about the big showcase events like the 100m Final &#8211; don’t get me wrong I will be on the edge of my seat, biting my [...]]]></description>
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		<slash:comments>0</slash:comments>
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