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	<title>Synergy Blog &#187; Kelly Russell</title>
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		<title>The importance of brands in politics</title>
		<link>http://www.synergy-sponsorship.com/blog/20100310/the-importance-of-brands-in-politics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100310/the-importance-of-brands-in-politics/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:47:27 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[General election]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3334</guid>
		<description><![CDATA[With the general election looming ever closer, the media is crammed full of stories discussing the wonderful world of politics. Whilst I’d be the first to admit skimming through this section in the paper to get to the sport and celeb pages, an article by Daniel Finkelstein in today’s Times caught my attention. Finkelstein discusses [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social media as the journalists&#8217; source</title>
		<link>http://www.synergy-sponsorship.com/blog/20100216/social-media-as-the-journalists-source/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100216/social-media-as-the-journalists-source/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 17:30:23 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3188</guid>
		<description><![CDATA[Whilst browsing Twitter last night, I came across an interesting survey, via @mediaguardian, on journalists’ treatment of social media as a source. The US survey conducted by Cision and The George Washington University is based on responses from 371 journalists, almost half of which have spent over 20 years working in the industry. It reports [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>New Identity for Australia</title>
		<link>http://www.synergy-sponsorship.com/blog/20091014/new-identity-for-australia/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091014/new-identity-for-australia/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 08:17:55 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Australia]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2510</guid>
		<description><![CDATA[Being half Aussie, one of the stories in yesterday’s Brand Republic email caught my attention. The Australian Government recently announced that it is looking for an agency to develop a new brand identity to embody Australia in the 21st century with a budget of A$20 million over four years. In response to this, agency DesignBay [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy on tour for the final weekend of the RBS 6 Nations</title>
		<link>http://www.synergy-sponsorship.com/blog/20090327/456/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090327/456/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 14:40:41 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=456</guid>
		<description><![CDATA[Following on from the St Patrick’s Day tour of Dublin, Alex handed the 6 Nations Trophy over to me for the final leg of the 2009 RBS 6 Nations relay. Crossing the Severn Bridge at lunchtime on Thursday, we had just two days until the final game of the Championship to capitalise on the rugby [...]]]></description>
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		<title>The ponytail&#8217;s got to Quo!</title>
		<link>http://www.synergy-sponsorship.com/blog/20090310/the-ponytails-got-to-quo/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090310/the-ponytails-got-to-quo/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 14:23:25 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Francis Rossi]]></category>
		<category><![CDATA[Status Quo]]></category>
		<category><![CDATA[The Sun]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=440</guid>
		<description><![CDATA[A rather unusual story caught my eye on Page 3 of The Sun today &#8211; don&#8217;t worry it didn&#8217;t invade on the usual space devoted to the beauty chosen for her intellect and commitment to good causes. However, alongside &#8216;Nikkala, 25, from Middlesex&#8217; is a story on Francis Rossi from Status Quo chopping his infamous [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Thumbs Up for Lastminute.com</title>
		<link>http://www.synergy-sponsorship.com/blog/20090303/thumbs-up-for-lastminutecom/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090303/thumbs-up-for-lastminutecom/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 15:28:09 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[ITV merger]]></category>
		<category><![CDATA[LastMinute.com]]></category>
		<category><![CDATA[mexican wave]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=436</guid>
		<description><![CDATA[Hot on the heels of the announcement that ITV has asked the Government to consider plans for a three-way merger with Channel 4 and Channel 5 that would challenge the BBC’s dominance, Lastminute.com is one step ahead having already united the three in their latest advertising campaign. Featuring thousands of people all over the world [...]]]></description>
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		<title>Synergy with el golf</title>
		<link>http://www.synergy-sponsorship.com/blog/20080723/synergy-with-el-golf/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080723/synergy-with-el-golf/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 11:17:17 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[Golf]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=120</guid>
		<description><![CDATA[Representing a sponsor at an event is usually a fairly straightforward procedure for the Synergy Communications team as all the hard work is done in advance. The public relations remit on site usually involves setting up interviews, making sure our brand appears in as many photos and articles as possible, mingling with the media and writing a [...]]]></description>
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