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	<title>Synergy Blog &#187; Karen Earl</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Is Visa winning customers or making enemies?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110223/is-visa-winning-customers-or-making-enemies/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110223/is-visa-winning-customers-or-making-enemies/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 12:07:44 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6751</guid>
		<description><![CDATA[I was at St Pancras last week and, before getting on Eurostar, I thought I would have a nose around the London 2012 merchandise shop which is now open at the station.  I was witness to a customer who wanted to buy three items but, because he didn’t have a Visa card, he couldn’t pay [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110223/is-visa-winning-customers-or-making-enemies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Will the ECB&#8217;s gamble pay off?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110111/will-the-ecbs-gamble-pay-off/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110111/will-the-ecbs-gamble-pay-off/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 14:34:21 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Buxton's]]></category>
		<category><![CDATA[England]]></category>
		<category><![CDATA[FA]]></category>
		<category><![CDATA[FTI]]></category>
		<category><![CDATA[Jaguar]]></category>
		<category><![CDATA[KPMG]]></category>
		<category><![CDATA[Marston's]]></category>
		<category><![CDATA[Nationwide]]></category>
		<category><![CDATA[NatWest]]></category>
		<category><![CDATA[npower]]></category>
		<category><![CDATA[PwC]]></category>
		<category><![CDATA[Reliance]]></category>
		<category><![CDATA[Vauxhall]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6198</guid>
		<description><![CDATA[Before England’s ill-fated 2010 World Cup campaign, the Football Association took a gamble.  It turned down Nationwide’s ‘money on the table offer’ to renew its sponsorship of the England team, gambling on the fact that the deal would be worth more following a successful outing in South Africa. Alas, we all know what happened – [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110111/will-the-ecbs-gamble-pay-off/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mud-slinging at the Commonwealth Games</title>
		<link>http://www.synergy-sponsorship.com/blog/20100826/mud-slinging-at-the-commonwealth-games/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100826/mud-slinging-at-the-commonwealth-games/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:11:29 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Glasgow 2014]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Delhi 2010]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Queen's Baton Relay]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4953</guid>
		<description><![CDATA[Mud-slinging is not an event at the Delhi Commonwealth Games in September, but it just as well might be. It appears all is not well in Delhi. On August 16 organisers said the venues would be ready by August 25th. That was yesterday. Has there been confirmation? I&#8217;m still looking. Members of the Organising Committee [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Synergy does the double</title>
		<link>http://www.synergy-sponsorship.com/blog/20100310/synergy-does-the-double/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100310/synergy-does-the-double/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:40:30 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Betfair Fan v Fan]]></category>
		<category><![CDATA[Hollis Sponsorship Awards]]></category>
		<category><![CDATA[Hollis Sponsorship Consultancy of the Year]]></category>
		<category><![CDATA[Marketing magazine Sponsorship Agency of the Year]]></category>
		<category><![CDATA[Sponsorship Consultancy of the Year]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3308</guid>
		<description><![CDATA[Already Marketing&#8217;s Sponsorship Agency of the Year for 2009, Synergy added another coveted gong last night when we won the Hollis Sponsorship Consultancy of the Year award. Great excitement and a few sore heads this morning, but the feeling of pride in the agency and in the quality of our work far outweighs the hangovers. Now in [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AON recognises the value of sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20090610/aon-recognises-sponsorship-value/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090610/aon-recognises-sponsorship-value/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 13:47:11 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Aon]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Shirt sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1427</guid>
		<description><![CDATA[It is good to see AON CMO Philip B Clement quoted in Marketing Week as saying that that the company&#8217;s sponsorship of Manchester United will &#8220;inform everything we do&#8221;.  AON, as we all know by now, are taking over from AIG at the end of the 2010/2011 season as Manchester United&#8217;s shirt sponsor.  What is irritating is to read Marketing Week&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090610/aon-recognises-sponsorship-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We’re celebrating 25 years in business today – quite a landmark</title>
		<link>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 09:09:22 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1108</guid>
		<description><![CDATA[  When we started out as Karen Earl Sponsorship in 1984 we had little idea what the future held, nor did we realise just how far sponsorship would develop as a global marketing phenomenon. What a ride it has been. So many wonderful clients and sponsorships, so many great friends and memories. Lots of hard [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will Jacko&#8217;s Resurrection be worth the risk?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090310/will-jackos-resurrection-be-worth-the-risk/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090310/will-jackos-resurrection-be-worth-the-risk/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 19:12:26 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[ITV]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=442</guid>
		<description><![CDATA[Obviously The O2 and its owners AEG think so and I hope they are right.  But what damage will be done to their reputation if Michael Jackson is a disappointment? I, like millions of others, watched the lengthy ad on ITN at the weekend designed to stir up those of us who witnessed Michael Jackson’s [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090310/will-jackos-resurrection-be-worth-the-risk/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Exalted company in The Times Power 100</title>
		<link>http://www.synergy-sponsorship.com/blog/20090121/exhalted-company-in-the-times/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090121/exhalted-company-in-the-times/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 10:33:57 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=393</guid>
		<description><![CDATA[The newspapers have been a bit depressing of late, but this morning I was greeted with a couple of early telephone calls which brought a smile to my face;  a smile of incredulity, a touch of embarrassment and, above all, delight. Apparently I’m listed in The Times Power 100 as one of the most influential [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090121/exhalted-company-in-the-times/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Accounting for the future of sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20081202/accounting-for-the-future-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081202/accounting-for-the-future-of-sponsorship/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 19:49:35 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=366</guid>
		<description><![CDATA[Traditionally, November is the sponsorship industry’s conference time of year.  Last week’s Future Sponsorship conference in Brussels is now well-established as a gathering of the great and the good in the industry and, as its name suggests, where the future is discussed.  This year was no different.   The first question on most people’s lips [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081202/accounting-for-the-future-of-sponsorship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If only we could clone Dave Brailsford</title>
		<link>http://www.synergy-sponsorship.com/blog/20081107/if-only-we-could-clone-dave-brailsford/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081107/if-only-we-could-clone-dave-brailsford/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 17:52:57 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[British Cycling]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=342</guid>
		<description><![CDATA[Listening to the unassuming Dave Brailsford, the man in charge of British Cycling, at this week’s FT Sport Industry Summit, was electrifying. No wonder the cyclists won so many medals in Beijing. He told his story quietly but with such underlying passion and determination that the effect was mesmerising. It underlined the vital role played by [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081107/if-only-we-could-clone-dave-brailsford/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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