<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Synergy Blog &#187; Jonathan Izzard</title>
	<atom:link href="http://www.synergy-sponsorship.com/blog/author/jonathan/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
	<lastBuildDate>Fri, 03 Feb 2012 18:02:17 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Memories are made of this</title>
		<link>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 15:07:01 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[memorabilia]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Memorabilia. The ultimate demonstration of fully committed fandom, right? Now I’m not talking about the typical million-odd replica shirts sold each year by Manchester United; I don’t even mean the larger share of these that sell featuring a certain Wayne Rooney’s name and number on the back; no, I’m talking about the real up-close-and-personal stuff: [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; Hipstamatic Partnerships</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-hipstamatic-partnerships/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-hipstamatic-partnerships/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:00:01 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Default]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8277</guid>
		<description><![CDATA[What Happened? The beginning of the month saw the release of a selection of free content for the popular iPhone app, Hipstamatic, from the team behind one of this summer’s movie blockbusters, Cowboys &#38; Aliens. Hipstamatic, for the uninitiated, is a retro-inspired camera app that allows users to customise the lens, film, flash, and even [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-hipstamatic-partnerships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; &#8216;Limitless&#8217; viral campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110420/synergy-loves-limitless-viral-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110420/synergy-loves-limitless-viral-campaign/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:32:12 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Bradley Cooper]]></category>
		<category><![CDATA[Limitless]]></category>
		<category><![CDATA[NZT]]></category>
		<category><![CDATA[Robert De Niro]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7411</guid>
		<description><![CDATA[What happened? To coincide with the release of Limitless, the new thriller starring Bradley Cooper and Robert DeNiro, Relativity, the film&#8217;s production company, commissioned a smart and differentiated viral campaign encompassing digital, outdoor and, well, digital outdoor media. Why we like it: As a movie whose premise revolves around NZT, a pill that allows anyone [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110420/synergy-loves-limitless-viral-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, March 2011 &#8211; Endorses for courses</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:27:46 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6590</guid>
		<description><![CDATA[During a 5-hour traffic delay on the way to the Ryder Cup, two Synergists entered into a debate about the greatest Sports Marketing Innovation of the last 50 years. What started in the back of the car, turned into our own private mission to find the answer. We invited suggestions from the public, debated the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Information is Beautiful</title>
		<link>http://www.synergy-sponsorship.com/blog/20100817/information-is-beautiful/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100817/information-is-beautiful/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 18:31:52 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4671</guid>
		<description><![CDATA[Anyone watching Newsnight this week may have caught the interesting feature on popular design website Information is Beautiful. For the uninitiated amongst you, the site is the brainchild of David McCandless, who describes himself as &#8220;an independent data journalist and information designer&#8230;interested in how designed information can help us understand the world&#8221;. With nods to the seminal philosopher [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100817/information-is-beautiful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If I viralled the world</title>
		<link>http://www.synergy-sponsorship.com/blog/20100615/if-i-viralled-the-world/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100615/if-i-viralled-the-world/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:02:55 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Default]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3808</guid>
		<description><![CDATA[You&#8217;ve got to love a good viral. Many of you will have seen Brand Republic&#8217;s article this week on the efficacy of this type of marketing, which includes a liberal dose of Goviral&#8217;s favourite videos to be leveraged as part of a wider viral campaign. Many of these are fantastic, with the 15million views of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100615/if-i-viralled-the-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Uncool Buck</title>
		<link>http://www.synergy-sponsorship.com/blog/20100419/uncool-buck/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100419/uncool-buck/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 09:59:19 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3644</guid>
		<description><![CDATA[Microsoft has announced the release of a new mobile phone designed to capture the hearts, minds and standing orders of ‘younger, chattier, socially switched-on’ users. Developed in conjunction with former Manchester United sponsor Sharp, the brand is to be known as KIN, and represents a range of mobile phones – currently dubbed KIN One and KIN [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100419/uncool-buck/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A trip down virtual memory lane</title>
		<link>http://www.synergy-sponsorship.com/blog/20100412/a-trip-down-virtual-memory-lane/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100412/a-trip-down-virtual-memory-lane/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 13:16:11 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3615</guid>
		<description><![CDATA[Life moves pretty fast. You don&#8217;t stop and look around once in a while, you could miss it. - Ferris Bueller Sentiments borne of teenage frustration and a need for escape, rebellion and self-expression from the master of the ‘80s genre, the late great John Hughes. A simpler time, one might argue: the days before [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100412/a-trip-down-virtual-memory-lane/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The next dimension in TV viewing?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 09:12:26 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Arsenal v Manchester United]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[Sky Sports]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3105</guid>
		<description><![CDATA[The King of the World is dead, long live the King of the World. You have to hand it to James Cameron: at $1.88billion in takings to date, his 3D epic Avatar is officially the biggest box office ticket of all time. And having taken only six weeks to eclipse the record set by Titanic, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Powerade InnerGear campaign shortlisted for the MCCA BEST Awards (again)</title>
		<link>http://www.synergy-sponsorship.com/blog/20100120/powerade-innergear-campaign-shortlisted-again/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100120/powerade-innergear-campaign-shortlisted-again/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 12:32:36 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[InnerGear]]></category>
		<category><![CDATA[MCCA BEST Awards]]></category>
		<category><![CDATA[Powerade]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3046</guid>
		<description><![CDATA[Having won the MCCA &#8216;Best Campaign Featuring Sponsorship&#8217; last year for its Team GB campaign around the Beijing Olympics, it&#8217;s great to be able to say that the Powerade 2009 InnerGear campaign has again been shortlisted in this year&#8217;s MCCA BEST Awards. Building on the insights and imagery of the Team GB campaign, Powerade brought the same InnerGear core creative idea to two of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100120/powerade-innergear-campaign-shortlisted-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

