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	<title>Synergy Blog &#187; Holly Anderson</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Express Eventing has potential for future success</title>
		<link>http://www.synergy-sponsorship.com/blog/20081205/368/</link>
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		<pubDate>Fri, 05 Dec 2008 14:29:34 +0000</pubDate>
		<dc:creator>Holly Anderson</dc:creator>
				<category><![CDATA[Equestrianism]]></category>
		<category><![CDATA[Experiential marketing]]></category>

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		<description><![CDATA[The International Express Eventing competition was held in Cardiff’s Millennium Stadium last weekend.  There was much debate as to whether it would be successful but with big names involved, both on the competitor side and the judging panel, and a late minute Sky deal the organisers were set to prove everyone wrong.  Andrew Lloyd Webber [...]]]></description>
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		<title>Is Express Eventing the future of equestrian sport?</title>
		<link>http://www.synergy-sponsorship.com/blog/20081007/is-express-eventing-the-future-of-equestrian-sport/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081007/is-express-eventing-the-future-of-equestrian-sport/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 15:10:14 +0000</pubDate>
		<dc:creator>Holly Anderson</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Equestrianism]]></category>

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		<description><![CDATA[Every year I am disappointed that I can’t watch my favourite equestrian events on TV for more than a two hour highlights package.  Time and time again (what used to be) well-loved events get a few measly hours coverage on a Sunday afternoon.  For three day eventing, one of the reasons is that TV coverage [...]]]></description>
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