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	<title>Synergy Blog &#187; Georgina Spring</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Introducing glamour model Katie Price – the new face of British equestrianism</title>
		<link>http://www.synergy-sponsorship.com/blog/20080905/introducing-glamour-model-katie-price-%e2%80%93-the-new-face-of-british-equestrianism/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080905/introducing-glamour-model-katie-price-%e2%80%93-the-new-face-of-british-equestrianism/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 08:38:04 +0000</pubDate>
		<dc:creator>Georgina Spring</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Equestrianism]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Jordan (Katie Price)]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=274</guid>
		<description><![CDATA[&#8220;It is the moving story of one glamour model’s struggle to be accepted in the equestrian Establishment, leaping all the barriers that the British class system could place in her way. Now the tale of Katie Price, the model otherwise known as Jordan, is to be used to inspire inner-city children to take up riding [...]]]></description>
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		<title>Chips on the Track</title>
		<link>http://www.synergy-sponsorship.com/blog/20080723/chips-on-the-track/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080723/chips-on-the-track/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 15:40:18 +0000</pubDate>
		<dc:creator>Georgina Spring</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>

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		<description><![CDATA[Last week we saw the announcement that McCain’s chips has become the latest addition to the UK Athletics’ portfolio of sponsors.  I expect that a few people besides me were surprised by the addition of this brand to their stable of sponsors. There is the immediate reaction of ‘chips and athletics’ – is that a [...]]]></description>
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