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	<title>Synergy Blog &#187; Erica Hodges</title>
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		<title>Synergy loves&#8230; the new adidas all in campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/</link>
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		<pubDate>Fri, 08 Apr 2011 10:26:30 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
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		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7335</guid>
		<description><![CDATA[What happened? adidas launched what its calling its &#8216;largest ever brand marketing campaign&#8217; and the first to feature adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands together. By using a number of their most popular personalities from across sports and culture adidas has created an impressive campaign which leads off with this ad [...]]]></description>
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		<title>When&#8217;s the next train from Waterloo to New York?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100910/whens-the-next-train-from-waterloo-to-new-york/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100910/whens-the-next-train-from-waterloo-to-new-york/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 15:25:59 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Alibi]]></category>
		<category><![CDATA[Bestival]]></category>
		<category><![CDATA[Music festival sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5208</guid>
		<description><![CDATA[I received an email from the drinks brand Alibi last week inviting me to enter a competition to win a pair of tickets to this weekend’s Bestival. Alibi (in case, like a lot of people, you haven&#8217;t heard of them) make &#8216;pretox&#8217; drinks containing lots of healthy stuff which, according to their website, ‘help offset [...]]]></description>
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		<title>Not just another World Cup Schedule Website&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20100604/not-just-another-world-cup-schedule-website/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100604/not-just-another-world-cup-schedule-website/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 10:36:15 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3848</guid>
		<description><![CDATA[I spotted this brilliant FIFA World Cup online schedule this morning and think it&#8217;s a really great way of presenting fixtures on a website, especially when you compare it to the static rightsholder fixture pages we so often see.  Well done to our Spanish friends at marca.com!]]></description>
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		<title>Coca-Cola hosts 194,000 fans at Wembley</title>
		<link>http://www.synergy-sponsorship.com/blog/20090602/coca-cola-hosts-194000-fans-at-wembley/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090602/coca-cola-hosts-194000-fans-at-wembley/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 11:38:13 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=944</guid>
		<description><![CDATA[The first thing I noticed on arrival at Wembley was the smell.  The second thing I noticed and the bane of my bank holiday weekend was the fact the inner workings of the stadium are a labyrinth; complete with secret doorways and lifts that lead to everywhere you don’t want to go.   Amazingly the 90,000 [...]]]></description>
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